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BUSINESS EYE DECEMBER 06, 2024 | The Indian Eye 28

TECH T@LK

YouTube is now testing AI-powered music remixes

OUR BUREAU Tube’s broader effort to bring more
creative tools to its platform, espe-
San Francisco, CA
cially for creators who make Shorts-
ouTube is exploring the future -a format that has seen tremendous
of music remixing with a new growth in recent years, as per The
YAI-driven feature, allowing Verge.
creators to “restyle” licensed songs By leveraging AI, YouTube aims
for their Shorts. to offer users a greater degree of flex-
The company has launched a ibility in how they engage with music,
limited trial of this feature, named enabling them to generate personal-
‘Dream Track’, which enables cre- ized soundtracks that align with their
ators to use artificial intelligence creative visions.
to customize various elements of a Reports from June, obtained by
song, including its mood, genre, and By leveraging AI, YouTube aims to offer users a greater degree of flexibility in how they engage The Verge, also suggested that You-
tempo, as per The Verge. Tube had been in talks with major
Once the user enters a prompt to with music (Agency photo) music labels to obtain permission to
guide the restyling, the AI generates use their songs for AI training pur-
a unique 30-second remix that can be worked track. used by the AI. poses.
used in YouTube Shorts. The remixed soundtracks will Some of the participating artists While still in the experimen-
The feature is currently being be labelled with clear attribution include Charlie Puth, Charli XCX, tal phase, ‘Dream Track’ offers a
tested by a small group of creators, to the original song and will also Demi Lovato, and John Legend. glimpse into the future of AI-assisted
with access granted to those invited include a note that the track was However, at this stage, it re- music creation, where creators can
to participate in the experiment. altered using AI. mains unclear which specific songs seamlessly blend original works with
To use ‘Dream Track’, creators YouTube has emphasized that are available to remix and which mu- innovative new twists, giving rise to
can select an eligible song, describe the ‘Dream Track’ experiment will sic labels YouTube is working with to an entirely new genre of user-gener-
how they want to transform it, and only feature music from artists who facilitate the project. ated content.
then let the AI produce the re- have consented to have their voices The new feature is part of You- (With agency reports)

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