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Business Strategy with Hirav Shah DECEMBER 05, 2025 | The Indian Eye 38

This Is Business, My Friend: A New Risk and A Hidden

Tear Every Day; Only the Owner Understands It

Business strategy isn’t about fancy jargon or 100-page decks. It’s about choices—the kind that make your heart

race. It’s knowing when to move, when to pause, and when to do something that no one else saw coming

new risk every day, a hidden tear every
night. Only the owner understands it.”
Reflection Exercise: Do You Really See
Yourself as the Owner?
Take 10 minutes. Pen and paper
only. No typing.
Answer these questions with bru-
tal honesty:
1. What’s the biggest risk I’m carrying
A business owner isn’t just building a compa- Every risk, every tear, every lonely evening— right now that no one sees?
ny — they’re carrying a relationship that gives it all adds up to something sacred. And that 2. When was the last time I cried or
HIRAV SHAH them everything and takes everything too sacred thing… only the owner understands.
broke down because of my busi-
ness—but never told anyone?
doubts, and endless thoughts. It’s in Is business just strategy—
What does the world really see when they the silence of the night when the real 3. What part of my journey would
look at a business? weight begins to speak. Salaries are or something deeper? shock people if they knew the truth?
They see the office lights, the due. The loan is pending. One bad re- Business is strategy, yes. But real 4. Why am I still doing this, despite ev-
erything I’ve been through?
polished branding, the awards on the view is haunting. business? It’s spiritual. It’s emotional. 5. If my business could speak, what
It’s the feeling of creating something
wall, the social media wins. They see But the world won’t know. Be- out of nothing and defending it like would it say to me right now?
headlines shouting “Funding Raised” cause tomorrow morning, the same your own child. The sacrifices are per- Now read your answers. That’s
or “Record Profits.” But what they person will show up with a smile and sonal. The victories are spiritual. And not just strategy. That’s love. That’s
don’t see is the human behind all of make decisions that could change the bond with your business—almost ownership.
it. The one who skipped birthdays, lives. That’s the invisible part of entre- divine. FAQs – The Questions Most
fought silent battles, swallowed doubt, preneurship—where pain gets tucked You don’t just run it. You live it. Business Owners Don’t Say Out Loud
and kept moving even when every behind confidence. You bleed for it. You keep showing up Q1: Is it normal to feel emotionally exhausted even
part of life whispered, “quit.” Who really carries the emotional load of for it even when it doesn’t give any- when the business is doing well?
As per Business Strategist & a business?
Game Changer Hirav Shah, a busi- It’s not the investor. It’s not the thing back. That’s not business logic. Yes. Success doesn’t erase scars. In fact, it often adds
That’s love logic.
more pressure. Emotional fatigue is part of the jour-
ness owner isn’t just building a com- manager. It’s the founder. The one ney. Recognize it. Respect it. Heal through it.
pany — they’re carrying a relationship who sat with the idea before anyone What makes business owners Q2: Why do I feel like no one understands what I’m
that gives them everything and takes saw it. The one who remembers the keep going? going through?
everything too. And unlike any nor- first order like a love letter. The one One thing—hope. The hope that Because no one else lives your “whole” business the
mal relationship, this one is ektarfa — who faces questions with half answers, one day the world will see what they way you do. Teams see roles. Clients see services. But
completely one-sided. It’s love with- because half the time they’re figuring saw from day one. The hope that the you see the full weight. That loneliness is common—
out certainty. Faith without validation. it out too. pain will be worth it. The hope that but it can be softened by speaking to the right mentor
And pain without permission. their creation will impact someone,
Clients demand answers. Teams or strategist.
Why does every day feel like a fresh risk? want clarity. Family wants time. But somewhere, somehow. Q3: How do I keep going when I feel like I’m burning out?
Because no matter how much the owner? They want one thing— And often, it does. Sometimes in Revisit your why. Realign your vision. Seek clarity—
experience you gain or how success- to make it all work. And they will do the smile of a customer. Sometimes not from social media noise but from quiet self-re-
in the text from an old employee.
ful you become, business never stops whatever it takes to make it happen, And sometimes, just in the quiet real- flection or trusted strategic guidance. And don’t
testing you. One deal can flip your even if it means burning silently from ization that they didn’t give up. And confuse tiredness with failure.
month. One mistake can cost your the inside. that’s more than enough. Q4: I don’t cry, but I feel empty. Is that the same thing?
name. Every day, the owner walks into Why doesn’t anyone talk about the pain Yes. Some owners don’t shed tears—but they feel
uncertainty—will the team deliver? behind the progress? What’s the final truth most people will numb. That emptiness is also grief—grief of unmet
Will the client renew? Will the market Because pain isn’t marketable. It never understand? expectations, silent pressure, and personal sacrific-
respond? doesn’t get clicks. People want moti- That business is not always fair. es. Acknowledge it. Don’t ignore it.
This isn’t fear. It’s reality. A busi- It won’t always love you back. But the Q5: Will anyone ever understand what I’ve truly built?
ness owner learns to live with risk as a vation, not breakdowns. But the truth owner still chooses to love it anyway. Maybe not fully. But that’s not why you built it. You
is—every milestone is built on nights
daily companion. They don’t just take of self-doubt and days of quiet endur- Every risk, every tear, every lonely built it because you had to. Because your heart knew
bold decisions—they take them know- ance. The business owner doesn’t cry evening—it all adds up to something it was yours to create. That’s enough.
ing there’s no safety net beneath. And in public. They keep their breakdowns sacred. And that sacred thing… only
even when no one else believes in that private and their breakthroughs public. the owner understands. Writer Hirav Shah is the Global Business
move, they still do. Because this isn’t just business. Strategist, Game Changer, and Author
They protect their people, even
What happens when the world sleeps? when they feel unprotected. They take It’s belief. It’s battle. And it’s one hell of 19+ books—trusted worldwide for
That’s when the business own- the fall, so others don’t have to. And of a love story. validating big decisions of entrepreneurs,
sportsmen, and entertainers.
er meets their reality. No applause. in that silence, they grow. Not just as a Final Line:
No encouragement. Just numbers, leader—but as a fighter. “This is business, my friend… a Email : [email protected]

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