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Business Strategy with Hirav Shah NOVEMBER 21, 2025 | The Indian Eye 36

5 CHECKPOINTS TO KNOW IF YOUR BUSINESS

IS GOING IN THE RIGHT DIRECTION

Because Speed Is Useless If You’re on the Wrong Track

with Profit—or Only in Vanity? Great businesses don’t depend
Revenue can impress, but prof- on luck alone—they rely on align-
it is what sustains. Don’t fall into ment. The 6+3+2 model is a simple
the trap of chasing numbers that yet powerful lens to assess your di-
look good but don’t convert to real rection:
value. Are your margins getting • The 6 Core Drivers are Hard
better—or worse? Is your current Work, Mindset, Strategy, Skills,
growth repeatable, or is it based on Execution, and Luck.
one lucky break? Have your costs • The 3 Inner Traits are Hunger,
quietly overtaken your gains? Too Dedication, and Consistency.
often, businesses scale fast and burn • The 2 Accelerators are Innovation
HIRAV SHAH out faster. Growth without profit is and Marketing.
like applause without impact—loud, When even one of these is miss- Where focus goes, emotions grow. If you
but empty. Real success comes from ing or weak, your business may still water the weeds, don’t be surprised when
n today’s fast-moving business building a financially sound engine— move—but without direction or im-
landscape, being busy is no longer they overrun your garden (File photo)
Ienough. Endless meetings, dead- not just a fast one, says business strat- pact. Alignment beats effort. When
egist Hirav Shah.
all forces point in the right direction,
lines, and social media posts might results multiply effortlessly. my business direction?
give the illusion of momentum—but Checkpoint 3: Are Your Custom- At least once every quarter. A
real progress comes from purposeful ers Coming Back—and Referring Conclusion: Don’t Confuse Motion 90-day review allows you to catch
direction. Growth without alignment Others? with Meaning misalignment early and adapt with
is like driving fast with no map. The A satisfied customer is not just The real risk in business isn’t purpose—before problems grow
real question every entrepreneur, a sale—it’s a seed for future growth. moving slowly—it’s moving quickly larger.
CEO, and founder must ask is this: Do your clients stay with you? Do in the wrong direction. These five Q2: What if my business is making
Are we actually moving forward—or they buy again? Do they bring others checkpoints act like a compass, help- money but feels misaligned?
just stuck in motion? Financial success without emo-
into your ecosystem? These are signs ing you pause and ask the questions tional alignment leads to burnout.
of a trustworthy brand. If every new that truly matter. Whether you’re
To find the answer, here are five customer feels like a fresh moun- scaling fast or just starting out, clarity Long-term success requires both
profit and purpose.
powerful checkpoints by busi- tain to climb, something’s broken. A is your greatest asset. When you stop Q3: I’m too busy running daily op-
strong business doesn’t rely entirely
chasing distractions and start aligning
ness strategist Hirav Shah that on advertising—it thrives on advo- decisions with direction, everything erations. How do I find time to pause
and reflect?
reveal whether your business cacy. If your customers aren’t be- begins to change—your confidence, You don’t need hours—just 15
coming your brand ambassadors, it
your energy, your results. Because in
is heading toward success—or means your business still has a trust the end, it’s not about how fast you minutes a week. Clarity is a habit.
Start with small, focused reflection
simply burning energy going gap. Happy customers reduce your move. It’s about whether you’re mov- exercises like the Business Clarity
ing toward something that matters.
marketing cost and multiply your
nowhere. growth organically. BONUS Exercise: 10-Minute Busi- Snapshot.
Q4: What is the 6+3+2 Formula
Checkpoint 4: Are You Energized— ness Clarity Snapshot in one line?
Checkpoint 1: Are You Solving a or Constantly Drained? Take ten quiet minutes. On a sin- It’s a strategic framework that
Real Problem? This checkpoint is deeply per- gle sheet of paper, write down: combines execution (6 core drivers),
Every business begins with a mindset (3 traits), and acceleration
promise—to solve something. But sonal. Business isn’t just a profit ma- • The one core problem your busi- (2 growth levers) to keep your busi-
ness solves
chine—it’s a reflection of you. Are
over time, many drift away from that you waking up with purpose or dread? • Your top three profit-generating ness aligned and scalable.
core. Ask yourself: Is your product Are you creating systems or simply products or services Q5: How do I know if I’m truly
or service still relevant today? Are putting out fires? Do you feel con- • One happy, loyal customer—and growing or just moving?
you responding to genuine market nected to your mission or trapped in why they stay Look beyond surface activity.
demand or pushing an idea that no it? Burnout isn’t a badge of honor— • One aspect of your business that Are your profits increasing, custom-
longer fits? Are your customers ex- it’s a warning light. It usually points mentally or physically drains you ers returning, energy levels rising,
periencing relief, transformation, to a deeper misalignment—whether • Which part of the 6+3+2 model and systems improving? That’s real
or ROI from what you offer? If the in strategy, people, or direction. If you feel weakest in today growth—not just motion.
answer is unclear, then your business you hate your own business, how can This simple snapshot will act as
may just be treading water. Clarity the world fall in love with it? When your mirror—revealing where you Writer Hirav Shah is the Global Business
solves more problems than cash ever you lose energy, you lose clarity. And stand and whether your compass is Strategist, Game Changer, and Author
could. If your business isn’t clear without clarity, no strategy works. still aligned with your mission. of 19+ books—trusted worldwide for
about what it solves, the future will FAQs: Business Direction, Clari- validating big decisions of entrepreneurs,
remain uncertain. Checkpoint 5: Are You Following ty, and Growth sportsmen, and entertainers.
Checkpoint 2: Is Revenue Growing the 6+3+2 Formula? Q1: How often should I evaluate Email : [email protected]

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