Page 46 - The Indian EYE - 112020

SpORTS NOVEMBER 20, 2020 | The Indian Eye 46

CRiCKet & CoVid:

iPl GetS ‘BiGGeSt VieWeRSHiP’;

AUSSie toUR Sold oUt

Three T20Is and two ODIs between India and Australia have been sold out: CA

Our Bureau

Mumbai
tar India Sports Head
Sanjog Gupta is delight-
Sed with the success of the
recently-concluded Indian Pre-
mier League (IPL) and said that
it was the “biggest ever in terms
of viewership, engagement and
ad sales.”
“It’s the biggest IPL the
nation has seen and the re-
sponse from fans and advertis-
ers has been stupendous. The
record-breaking opening week
gave us the ideal start and laid the
foundation for a record-break-
ing season. We are extremely
delighted that this season has
been the biggest ever in terms
of viewership, engagement and
ad sales. “Enhanced story-tell-
ing, localisation, contextually
relevant marketing and tech-
nology innovations formed the BCCI President Saurav Ganguly, BCCI Secretary Jay Shah and IPL Chairman Brijesh Patel during the final of
pillars of our offering. We are season 13 of the Dream 11 indian Premier league (iPl) between the mumbai indians and the Delhi capitals held
encouraged by the growth we at the Dubai international cricket stadium, in Dubai (iPl)
have seen in southern markets
driven by our regional feeds and plemented by innovative pro- at BCCI in staging the tourna- With fans enjoying the
higher consumption across de- gramming, world-class pro- ment under extenuating cir- matches from the comfort of
mographics especially in rural duction -- both remote and cumstances and seamless func- their homes, Star took it upon
markets and amongst kids,” he on-ground. This wouldn’t have tioning from our teams inside them to make sure fans of all
said in a statement. been possible without the fan- the bio-secure bubbles in India ages and demographics were
Capitalizing on the regional tastic work done by the team and UAE.” hooked to the 2020 edition. Star
appeal, five independent lan- India’s effort to offer unmatched
guage channel offerings -- Hindi, engagement for its viewers with
Tamil, Telugu, Bangla, and Kan- From swashbuckling young talent, exciting clashes, to state-of-the-art product innova-
nada, contributed immensely to nail-biting double super overs in a single day, the 13th tions such as surround in-stadia
the increased viewership growth fan cheer, specialized broadcast
of IPL 2020. The regional offer- edition of the tournament was nothing short of elec- feeds, and fan walls has received
ing across languages has been trifying. With fans enjoying matches from the comfort a great response and got fans
received well by viewers and has closer to the game than ever be-
increased the viewership by 28 of their homes, iPl 2020 has set a viewership record fore.
per cent over last year. with an overall consumption increase of 23 per cent Meanwhile, Cricket Austra-
Sanjog also said: “Season lia (CA) on Friday informed
13 witnessed some explosive versus 2019. that three T20Is and two ODIs
matches which were aptly sup- Continued at next page... >>

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