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BUSINESS EYE NOVEMBER 17, 2023 | The Indian Eye 28

TECH T@LK

INSTAGRAM AND THREADS INTRODUCE

NEW FEATURES FOR USERS

The company is planning to come up with a Threads application programming inter

OUR BUREAU much more creator content, but it still seems like
something we need to get done,” Mosseri said in an
San Francisco, CA
Instagram post.
ark Zuckerberg recently announced that Recently Meta shared that Threads has
Instagram is testing a new feature that reached 100 million monthly active users. An API
Mwill let users disable read receipts in DMs and a third-party app ecosystem won’t necessarily
(Direct Messages), The Verge reported. push that number forward, but it will give ways for
While Zuckerberg did not share any details on people to explore the network in alternative ways.
when the feature will be available to everyone, Insta- Mark Zuckerberg launched Threads in July as
gram head Adam Mosseri shared a screenshot of the a Twitter competitor. However, a few weeks after its
upcoming read receipts toggle on his broadcast channel. launch, reports had surfaced that Threads lost more
A similar feature is already available on the “We’re working on it. My concern is that it’ll than half of its subscribers.
Meta-owned messaging platform WhatsApp, which mean a lot more publisher content and not much Also recently, Meta introduced several new
lets users disable read receipts for reading messag- more creator content, but it still seems like some- business-focused features that will help speed up
es privately. Also, Zuckerberg and Mosseri did not thing we need to get done,” Mosseri said in an things done through WhatsApp chat. At its global
mention if that option will be coming to Messenger, Instagram post. Recently, Instagram head Adam Conversations event in Mumbai, the social media
which also forces users to use read receipts with no Mosseri announced that the company is planning to major came up with a feature called ‘Flows’ where
way to disable them. come up with a Threads application programming businesses can offer more experiences like quickly
Meanwhile, Instagram is planning to come up interface (API). choosing train seats, ordering a meal or booking
with a Threads application programming interface This will help developers to create different an appointment – all without leaving the chatbox.
(API). This will help developers to create different apps and experiences around Threads, TechCrunch With Flows, businesses will be able to provide rich
apps and experiences around Threads, TechCrunch reported. “We’re working on it. My concern is that menus and customizable forms that support differ-
reported. it’ll mean a lot more publisher content and not ent needs.

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