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BUSINESS EYE NOVEMBER 10, 2023 | The Indian Eye 34

TECH T@LK

Apple unveils speedier M3 iMac at ‘Scary Fast’ event

The 24-inch iMac costs USD 1,299 with an eight-core processor and USD 1,499 with a ten-core processor

OUR BUREAU Both laptops have a Mini LED display, a
1080p camera, a six-speaker sound system, a bat-
Cupertino, CA
tery life of 22 hours, and up to 128GB of RAM.
pple’s ‘Scary Fast’ event was launched on They’re available in silver and space black, with a
Tuesday morning. During the launch event, new coating that’s claimed to help eliminate fin-
AApple unveiled some brand-new Macs that gerprints, as per the Verge. The 14-inch MacBook
include the most recent version of the company’s Pro with an M3 Pro chip costs $1,999, while the
in-house chip. According to Apple, the new M3, 16-inch M3 Pro costs $2,499. These MacBook Pro
M3 Pro, and M3 Max circuits are the ‘first person- variants are currently available for preorder and
al computer chips’ built using the more efficient will be available on November 7th.
3-nanometer technology. Earlier, Apple’s much-anticipated iPhone 15
Aside from a ‘faster and more efficient CPU,’ series went on sale in India on September 22. Ap-
the trio of chips has an improved GPU that en- a 1080p webcam. ple’s much-anticipated iPhone 15 series (iPhone
ables ray tracing, mesh shading, and Dynamic The iMac also comes in seven colours: green, 15, iPhone 15 Plus, iPhone 15 Pro, and iPhone 15
Caching, a function that optimises the amount of yellow, orange, pink, purple, blue, and silver, and it Pro Max) as well as the Apple Watch Series 9 and
memory used by the device during tasks, the Verge has up to 24GB of unified memory. The iMac also Watch Ultra 2 were announced on September 12
reported. comes with colour-matched accessories, although at their “Wonderlust” event.
Apple’s M3 processors support up to 128GB they all have Lightning connectors. iPhone 15 and the iPhone 15 Plus, both ver-
of unified memory, with the most powerful M3 The 24-inch iMac costs USD 1,299 with an sions come up with the dynamic island feature that
Max chip featuring up to 92 billion transistors, a eight-core processor and USD 1,499 with a ten- first debuted on the iPhone 14 Pro and Pro Max
40-core GPU, and a 16-core CPU. The new 24- core processor. You may preorder it now, and it and the USB-C type charging. As per The Verge,
inch iMac has an M3-flavored update that Apple will be available on November 7th. The iMac isn’t an American technology-based website, the iPhone
claimed is twice as fast as its M1-equipped pre- the only device receiving an M3 upgrade. Apple 15 also has an OLED Super Retina display, which
decessor. Along with the new processor, the re- also introduced two new 14- and 16-inch MacBook supports Dolby Vision content with 1,600 nits of
designed iMac includes a 4.5K retina display with Pro models, each with the M3 Pro or M3 Max pro- brightness. The peak brightness of this display is
over 1 billion colours, Wi-Fi 6E compatibility, and cessor. 2,000 nits in sunlight, double that of the iPhone 14.

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