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NORTH AMERICAN Newsline NOVEMBER 07, 2025 | The Indian Eye 18

Renascent Media & Bridgewater Commons

Celebrate Diwali’s Festival of Lights

Diwali @ The Commons” — A Grand Festival of Lights Bringing Culture,
Community & Celebration Under One Roof

OUR BUREAU
Bridgewater, NJ
enascent Media, in collaboration with
Bridgewater Commons, proudly hosted
RDiwali @ The Commons, a large-scale cul-
tural celebration that brought the color, music, and
spirit of India’s biggest festival to one of the East
Coast’s premier shopping destinations.
The immersive two-day festival featured live
folk dances, a saree walk, live music, mini-Ram-
leela, and a Bollywood flash mob finale, along with
free mehndi stations, vendor showcases, product
sampling, and community engagement activities —
drawing thousands of attendees from across New
Jersey and neighboring states.
“Diwali @ The Commons is more than an
event — it is a feeling of unity, belonging, and cul-
tural pride brought to life in a mainstream space,”
said Tanvi Prenita Chandra, President, Renascent
Media. “We are proud to collaborate with Bridge- Northlandz and more. open-air district with additional dining and life-
water Commons to create an experience where Founded in 2007, Renascent Media bridges style brands. Acquired in 2023 by Pacific Retail
heritage meets community, and where people of global brands with the South Asian community Capital Partners, Bridgewater Commons contin-
all backgrounds can celebrate together.” through end-to-end marketing solutions, cultur- ues to serve as a vibrant regional hub for commu-
This year marked the first time the mall hosted al productions, and on-ground events. With deep nity engagement and commerce.
Diwali over two consecutive days — October 18 insight into South Asian consumer behavior, the
and 19 — to meet growing public demand. agency delivers strategic media planning, buying,
“Our previous one-day festivals created such event management, influencer marketing, and
excitement that we knew we had to expand to re- content production. Renascent Media is the pro-
flect the scale of Diwali,” said Tom Kovacic, Mar- ducer of all seasons of the acclaimed TV reality
keting & Business Development Director, Bridge- show “ShopRite Cooking Star” and has served
water Commons. “It was wonderful to see not just clients including Wakefern Food Corp, National
our strong South Asian community participate, Retail Solutions, Raj Jewels, and others.
but also guests from all backgrounds learning Located along Interstate 287 at Routes 22 and
about the culture and its traditions.” 202/206, Bridgewater Commons is a 1.2 million-
The celebration also honored the contribu- square-foot shopping, dining, and entertainment
tions of dance academies, influencers, cultural destination — the largest in Somerset County.
organizations, sponsors, and vendor partners who Home to more than 150 retailers and restaurants
played a vital role in the event’s success. Participat- — including Apple, Lululemon, Fogo de Chão,
ing brands and vendors included Star Tours, New Williams-Sonoma, and LOFT — the center also
York Life, Horizon BCBS, LT Foods, Shan Foods, features The Village at Bridgewater Commons, an

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