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OCTOBER 22, 2021 | The Indian Eye 19
Neeta Bhasin making her presentation
Dr Hetal Gor, Trustee, Sammaan for All The Times Square in New York
“ShopRite Diwali at Times Square” in and recognition by various media outlets as forward to celebrating the festival of Delight
association with the non-profit “Samman well as the US Government as being one of at Times Square this year!!
for All” is showcasing the rich ‘Colors of In- the largest Indian festivals outside of India. Harry Singh Bolla, President & C.E.O,
dia’ via its art and culture right in the heart This year, Diwali at Times Square has an Bolla Oil Corp, said: “I know how Diwali is
of Times Square on October 30, 2021, start- association with ‘Samman for all’ not-for- a cheerful and nostalgic festival! It reminds
ing at 1:00pm EST. profit organization. Director of ‘Samman for me of happy times from my childhood.
According to the founder of Diwali at All’ said’ Our goal is to help people achieve “Let’s come together and celebrate Diwali at
Times Square, Neeta Bhasin, “Understand- a dignified living - a life that they can call Times Square on an October 30 and cherish
ing different cultures makes us realize that their own. We wish this Diwali brighten the all the good times.”
the basic tenets of all cultures are the same. lives of people”. Special thanks to our Title Sponsor
However, the difference in expression is ‘’Diwali is an integral part of our cultur- ShopRite, Airline Partner American Air-
what enriches the tapestry of our lives.” al heritage. It represents our values, tradi- line, Diya (Lamp) Lighting with the count-
The celebration continues throughout tions, diversity and thought. Diwali at Times down partner Bolla Market and our spon-
the day into the evening with the tradition- Square brings people from all walks of life sors Northwell Health, Northlandz, State
al Diwali custom of ‘Diya (Lamp) Light- together to celebrate the festival of Diwali. bank of India and Nazranaa.
ing’ ceremony on stage which will also be We would like to congratulate the Produc- Samman for All. mission is to facilitate
projected on the tallest billboard in Times er, Mrs. Neeta Bhasin, for meaningfully people from the lower-economic strata to
Square followed by a rousing musical ex- promoting Indian culture and our universal achieve their dreams by providing them
travaganza – ‘The Light Up Times Square’ ideas in the US,” said Mr. Randhir Jaiswal, with tools for sustainable living.
concert with international singer Jay Sean Consul General of India, NY. Event Guru WorldWide is a premier
and other performers will be entertaining The ShopRite stated: ‘South Asian com- full-service event company specializing in
people with their superhit songs. munity is a very important part of our com- festivals, concerts, tradeshows, gala dinners
Due to its resounding success in the past munity, and we want everyone to taste the and press conferences. We conceptualize
years, the festival has also garnered praise Diwali Celebration with Shoprite. We look and implement events of all sizes and statures.
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