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OCTOBER 22, 2021  |       The Indian Eye                          19


































                         Neeta Bhasin making her presentation


































                         Dr Hetal Gor, Trustee, Sammaan for All                                       The Times Square in New York

           “ShopRite Diwali at Times Square” in  and recognition by various media outlets as  forward to celebrating the festival of Delight
        association  with  the  non-profit  “Samman  well as the US Government as being one of  at Times Square this year!!
        for All” is showcasing the rich ‘Colors of In- the largest Indian festivals outside of India.        Harry Singh Bolla, President & C.E.O,
        dia’ via its art and culture right in the heart     This year, Diwali at Times Square has an  Bolla Oil Corp, said: “I know how Diwali is
        of Times Square on October 30, 2021, start- association with ‘Samman for all’ not-for- a cheerful and nostalgic festival! It reminds
        ing at 1:00pm EST.                               profit organization. Director of ‘Samman for  me of happy times from my childhood.
            According to the founder of Diwali at  All’ said’ Our goal is to help people achieve  “Let’s come together and celebrate Diwali at
        Times Square, Neeta Bhasin, “Understand- a dignified living - a life that they can call  Times Square on an October 30 and cherish
        ing different cultures makes us realize that  their own. We wish this Diwali brighten the  all the good times.”
        the basic tenets of all cultures are the same.  lives of people”.                                    Special thanks to our Title Sponsor
        However, the difference in expression is            ‘’Diwali is an integral part of our cultur- ShopRite, Airline Partner American Air-
        what enriches the tapestry of our lives.”        al heritage. It represents our values, tradi- line, Diya (Lamp) Lighting with the count-
            The celebration continues throughout  tions, diversity and thought. Diwali at Times  down partner Bolla Market and our spon-
        the day into the evening with the tradition- Square brings people from all walks of life  sors Northwell Health, Northlandz, State
        al Diwali custom of ‘Diya (Lamp) Light- together to celebrate the festival of Diwali.  bank of India and Nazranaa.
        ing’ ceremony on stage which will also be  We would like to congratulate the Produc-                 Samman for All. mission is to facilitate
        projected on the tallest billboard in Times  er,  Mrs.  Neeta  Bhasin,  for  meaningfully  people from the lower-economic strata to
        Square followed by a rousing musical ex- promoting Indian culture and our universal  achieve their dreams by providing them
        travaganza – ‘The Light Up Times Square’  ideas in the US,” said Mr. Randhir Jaiswal,  with tools for sustainable living.
        concert with international singer Jay Sean  Consul General of India, NY.                             Event Guru WorldWide is a premier
        and other performers will be entertaining           The ShopRite stated: ‘South Asian com- full-service  event  company  specializing  in
        people with their superhit songs.                munity is a very important part of our com- festivals, concerts, tradeshows, gala dinners
            Due to its resounding success in the past  munity, and we want everyone to taste the  and press conferences. We conceptualize
        years, the festival has also garnered praise  Diwali Celebration with Shoprite. We look  and implement events of all sizes and statures.


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