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AMERICANNewsline

14 OCTOBER 31, 2025
Century Cricket Centres Opens First

U.S. Location in Houston, Texas

Innovative 24/7 indoor cricket training facility launches, marking a major milestone in global expansion

OUR BUREAU
mance analytics, ball tracking, and
HOUSTON, TX Bat Sensor technology, and with
Straight Drive for bowling machine
entury Cricket Centres has technology, creating a custom-built
officially opened its first U.S.
comprehensive training platform.
Cfacility in Houston, Texas - Together, these partnerships have
launching a state-of-the-art, 24/7 enabled Century to create a fully
indoor cricket training centre that integrated, tech-enabled environ-
blends world-class technology with ment that redefines cricket training
community connection to redefine
how cricket is played, trained, and - merging data, design, and commu-
nity to deliver an experience unlike
experienced. anything else in the sport.
The official opening event was
scheduled for Saturday 25 October,
followed by a Community Open Day ENTERING THE U.S. CRICKET
from 12:00 p.m. to 12:00 midnight, ECOSYSTEM
where players, families, and fans are he Houston launch coincides with
invited to tour the facility, see live TCentury Cricket Centres’ deep-
demonstrations of the technology, er involvement in the growing U.S.
and meet the team behind this new cricket landscape. Century Cricket’s
cricket experience.
President and CEO Stuart Giles will
speak at the Cricket Impact Summit
A NEW ERA OF CRICKET (in San Francisco on 22–24 October),
TRAINING joining the panel “The Innovation En-
gine: Disrupting Cricket’s Norms.” The
entury Cricket Centres are
Cbuilt around one simple event brings together global crick-
et innovators and decision-makers
idea — cricket, 100% of the time. shaping the future of the sport.
Each facility combines advanced
training tools and data-driven in-
sights to help players improve faster “Launching in Houston and con-
and smarter. From smart bowling tributing to the conversation in
machines and real-time ball tracking, San Francisco are major mile-
to high-definition video replay and
bat sensor analytics - the system pro- stones for Century,” said Mr
vides a complete, interactive experi- Giles. “We’ve spent years devel-
ence for every level of cricketer, from oping a world-first environment
beginners to professionals.
“Having experienced an early - offering flexible gym-style access, GLOBAL FOUNDATIONS, that combines technology, ac-
version of our integrated system in next-generation technology, and a LOCAL IMPACT cessibility, and community - and
the Bangalore test lab, it’s been in- welcoming community space that we’re thrilled to share it with the
credible to now see it all come to life makes cricket training possible any- hile Houston marks Century’s
here in Houston,” said Stuart Giles, time, rain or shine. Wfirst U.S. site and their first U.S. cricket community.”
Century Cricket President and CEO. “What’s most exciting is that this fully integrated location, the brand
“Standing in the lane and seeing is just the beginning,” said Armind- is already established internation- Founded in Australia, Century
your data and video replays appear er Thind, CEO and Co-Founder of ally. Founded in Australia, Century Cricket Centres is redefining how
instantly on the LED screens is not StanceBeam. “The platform we’ve has spent years trialling and testing cricket is played and trained with a
only engaging - it’s game-changing. built with Century has enormous its concept model, and developing global network of 24/7 indoor facili-
It turns every training session into an potential to evolve even further — technology, design, and operations ties powered by world-class technol-
immersive, professional-level experi- from deeper analytics and coaching through dedicated test facilities and ogy. By combining intelligent bowl-
ence.” integration to new ways for players R&D partnerships. ing machines, bat-sensor data, video
The Houston facility brings all around the world to connect and Century has partnered with Ban- replay, and flexible access, Century
of Century’s innovations togeth- compete. Houston is a huge step for- galore-based technology company is making cricket accessible to every-
er for the first time in one location ward for cricket innovation.” StanceBeam for integrated perfor- one, everywhere — 100% of the time.

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