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Business Strategy with Hirav Shah OCTOBER 24, 2025 | The Indian Eye 36

How to Turn Personal Values Into Brand Value: Why Your

Inner Compass Is Your Brand’s Strongest Currency

• Codify your values into team rit-
uals, culture books, brand guide-
lines, and onboarding experiences.
Build a decision-making frame-
work around those values. When
every team member understands
the “why” behind the brand, they
naturally protect and amplify it—
even without your daily presence.
• “Scaling doesn’t dilute values—
lack of clarity does.” — Hirav Shah
HIRAV SHAH What’s the Cost of Compromising on Your
Core Beliefs?

Do Values Really Matter in Business? • When you chase trends and aban-
Let’s pause for a moment. don your values, customers lose
trust—and teams lose clarity.
• When people choose a brand, are • You risk confusing your audience,
they just buying a product—or are weakening your culture, and cre-
they buying into a belief?
Kiran Mazumdar-Shaw’s passion for breaking stereotypes and using biotechnology for social ating a brand that lacks soul. Over
time, inconsistency leads to irrel-
In today’s saturated market, impact gave Biocon a bold, purpose-led identity (File photo) evance. Holding firm to your val-

consumers crave more than just ues—even under pressure—isn’t
idealism, it’s long-term strategy.
quality. They seek connection, pression, or lifestyle independence. Which Famous Entrepreneurs • “A value once compromised is a
meaning, and authenticity. And • The stronger the alignment be- Turned Personal Beliefs Into brand once questioned.” — Hirav
Shah
that connection often comes tween your inner world and your Billion-Dollar Brands? Final Thoughts: Values Are Not Just Eth-
business, the more authentic and
from a founder’s personal val- trustworthy your brand feels. Ratan Tata – Trust & Responsibility ics—They’re Brand Economics
ues—the invisible backbone of How Do You Turn What You Believe into a Tata Group’s DNA mirrors • In a competitive world where offers
can be copied and prices undercut,
powerful brands. Brand People Trust? Ratan Tata’s belief in ethics, trust, values are the moat that protect
Turning values into brand value is a and nation-first thinking. Even in and differentiate your brand.
• Think of brands like Apple (inno- clear 4-step process: tough times, the company’s decisions • Brands that stand for something
are guided by purpose, not just profit.
1. Define Your Values
vation), Tata (trust), or Patagonia • List 3–5 core values you live by. become unforgettable. Those that
(sustainability)—their products Ask: What am I unwilling to com- Anand Mahindra – Innovation & Optimism don’t—fade.
change, but their values remain promise on? • “When your business reflects your
their strongest assets. 2. Bridge Values to Business Deci- Mahindra’s digital persona is vi- soul, success becomes sustainable.”
“A brand is not what you brant, inclusive, and hopeful—exactly — Hirav Shah
sions
sell—it’s what you stand for.” • Match each value with brand be- how he leads his business. His value FAQs
— Hirav Shah for innovation shows in both vehicles
haviors. If you value excellence, Q1. What if my personal values clash with
What Are Personal Values—and Why Do how do you reflect that in packag- and ideas. market trends?
They Impact Brand Building? ing or quality checks? Kiran Mazumdar-Shaw – Courage Stick to your values and adapt the ex-
Your personal values are non-ne- 3. Infuse It into Brand Touchpoints pression, not the core. Trends fade; val-
gotiables. They are the principles that • Make your values visible in every- & Science for Good ues build legacy.
shape how you think, make decisions, thing—website copy, design style, Her passion for breaking stereo- Q2. Can I build a personal brand separate
and interact with the world. In busi- social media tone, service attitude, types and using biotechnology for so- from my company’s brand?
ness, they influence your design, cus- even refund policies. cial impact gave Biocon a bold, pur- Yes, but only if you intentionally design
tomer experience, messaging, hiring 4. Communicate It Clearly pose-led identity. both. Otherwise, they will blend naturally.
choices—even the way you handle • Speak your truth. Share your values In each case, personal values be- Q3. Should startups define values early?
failure. on your About page, interviews, came brand value—shaping culture, Absolutely. Values guide hiring, story-
• Whether it’s integrity, simplicity, and founder notes. Let people see communication, and consumer per- telling, branding, and decision-making—
innovation, or empathy, these val- what you stand for. ception. especially in the early chaotic stages.
ues become your brand’s DNA. • When your visuals, messaging, and
• If you value transparency, your service all echo the same values, Can Your Brand Still Reflect Your Values Writer Hirav Shah is the Global Business
brand will naturally lean toward you create not just a business—but When the Team Grows? Strategist, Game Changer, and Author
honesty in marketing and clarity in a belief system people trust. • As your business scales, staying of 19+ books—trusted worldwide for
communication. • “Your personal values are your aligned with your personal values validating big decisions of entrepreneurs,
• If you value freedom, your brand business signature. No one can becomes more challenging—but sportsmen, and entertainers.
may promote flexibility, self-ex- copy it.” — Hirav Shah also more vital. Email : [email protected]

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