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NORTH AMERICAN Newsline OCTOBER 10, 2025 | The Indian Eye 28
Mayor of Somerset Unveils Poster for
American Comedy Film “Brilliant Idea”
The upcoming bilingual comedy “Brilliant Idea” aims to empower local talent
and establish New Jersey as a hub for filmmaking
OUR BUREAU Kumar Sanu, with lyrics by Rajesh
Prasher, adding a distinctive blend
Somerset, NJ
of Bollywood flavor to the American
omerset Mayor Phil Kramer comedy.
officially unveiled the poster The project has garnered strong
Sof the American comedy film support from the local community,
“Brilliant Idea” on September 20, including leaders such as Pradip (Pe-
2025, during a special event held in ter) Kothari and Sunil Hali, owner
front of Pooja Exotic Indian Cuisine. and publisher of Indian Eyes and
The occasion drew community lead- Radio Zindagi. Rajeev Bhambri is
ers, filmmakers, and artists, reflecting leading public relations and market-
a growing momentum to nurture lo- ing efforts, ensuring that the film’s
cal creative talent. outreach extends across the state and
The initiative is a collaboration beyond.
between two New Jersey-based film By combining Hollywood-style
production houses: New Jersey Bol- production values with local talent
lywood Star Production LLC, owned and Bollywood artistry, “Brilliant
by Tarun Kumar Ricky, J.S. King, Idea” represents a landmark step
and Mukesh Kashiwala, and Parash- in creating a sustainable filmmak-
er Brothers Entertainment LLC, ing ecosystem in New Jersey. The
owned by Rabinder Parasher, Chan- sional development. who previously worked as an assis- collaboration between New Jersey
der Mohan, and Rajesh Prasher. The As part of their long-term vision, tant director to Mahesh Bhatt, the Bollywood Star Production LLC and
partnership seeks to build a robust the two production houses have com- film is a bilingual project shot in Parasher Brothers Entertainment
platform for local actors, technicians, mitted to establishing a full-fledged Hindi and English. Production began LLC demonstrates how regional
and creative professionals, providing film studio in New Jersey, integrat- in 2024 and wrapped on February 6, filmmaking can thrive, offering aspir-
opportunities without requiring relo- ing pre-production, production, 2025, involving over 55 cast and crew ing artists the opportunity to devel-
cation to Bollywood or Hollywood. post-production, marketing, and dis- members from New Jersey. The film op professionally while contributing
Mayor Kramer praised the vi- tribution under one roof. They plan is currently in post-production and is to the cultural richness of their own
sion and community impact of the to produce at least one feature film slated for a worldwide theatrical re- community.
collaboration, stating, “This project annually, ensuring sustained oppor- lease in 2025, beginning with a pre- With its official poster now un-
is not just about making films—it is tunities for local talent while contrib- miere in New Jersey. veiled, “Brilliant Idea” is poised to be
about making New Jersey a hub of uting culturally to the community. The film stars Tarun Kumar both an entertaining cinematic expe-
creativity, culture, and opportunity.” “Brilliant Idea” is the first fea- Ricky and J.S. King in lead roles, rience and a model for nurturing lo-
He emphasized that initiatives like ture film to emerge from this collab- with music composed by Chander cal creative talent, underscoring New
these highlight the state’s potential oration. Directed by renowned Bolly- Mohan. The title track features leg- Jersey’s potential as a new center for
to foster cultural growth and profes- wood filmmaker Rabinder Parasher, endary Bollywood playback singer film production.
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