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NORTH AMERICAN Newsline                                             OCTOBER 10, 2025       |  The Indian Eye 28


              Mayor of Somerset Unveils Poster for




          American Comedy Film “Brilliant Idea”




             The upcoming bilingual comedy “Brilliant Idea” aims to empower local talent


                                   and establish New Jersey as a hub for filmmaking































        OUR BUREAU                                                                                            Kumar Sanu, with lyrics by Rajesh
                                                                                                              Prasher, adding a distinctive blend
        Somerset, NJ
                                                                                                              of Bollywood flavor to the American
             omerset Mayor Phil Kramer                                                                        comedy.
             officially  unveiled  the  poster                                                                    The project has garnered strong
        Sof  the  American  comedy  film                                                                      support from the local community,
        “Brilliant Idea” on September 20,                                                                     including leaders such as Pradip (Pe-
        2025, during a special event held in                                                                  ter) Kothari and Sunil Hali, owner
        front of Pooja Exotic Indian Cuisine.                                                                 and publisher of Indian Eyes and
        The occasion drew community lead-                                                                     Radio Zindagi. Rajeev Bhambri is
        ers, filmmakers, and artists, reflecting                                                              leading public relations and market-
        a growing momentum to nurture lo-                                                                     ing  efforts,  ensuring  that  the  film’s
        cal creative talent.                                                                                  outreach extends across the state and
            The initiative is a collaboration                                                                 beyond.
        between two New Jersey-based film                                                                         By combining Hollywood-style
        production houses: New Jersey Bol-                                                                    production values with local talent
        lywood Star Production LLC, owned                                                                     and  Bollywood  artistry,  “Brilliant
        by Tarun Kumar Ricky, J.S. King,                                                                      Idea” represents a landmark step
        and Mukesh Kashiwala, and Parash-                                                                     in  creating  a  sustainable  filmmak-
        er Brothers Entertainment LLC,                                                                        ing ecosystem in New Jersey. The
        owned by Rabinder Parasher, Chan-  sional development.              who previously worked as an assis-  collaboration between New Jersey
        der Mohan, and Rajesh Prasher. The    As part of their long-term vision,   tant director to Mahesh Bhatt, the   Bollywood Star Production LLC and
        partnership seeks  to  build  a robust   the two production houses have com-  film  is  a  bilingual  project  shot  in   Parasher Brothers Entertainment
        platform for local actors, technicians,   mitted to establishing a full-fledged   Hindi and English. Production began   LLC demonstrates how regional
        and creative professionals, providing   film  studio  in  New  Jersey,  integrat-  in 2024 and wrapped on February 6,   filmmaking can thrive, offering aspir-
        opportunities without requiring relo-  ing  pre-production,  production,  2025, involving over 55 cast and crew   ing artists the opportunity to devel-
        cation to Bollywood or Hollywood.  post-production, marketing, and dis-  members from New Jersey. The film   op professionally while contributing
            Mayor Kramer praised the vi-  tribution under one roof. They plan   is currently in post-production and is   to the cultural richness of their own
        sion and community impact of the   to produce at least one feature film   slated for a worldwide theatrical re-  community.
        collaboration, stating, “This project   annually, ensuring sustained oppor-  lease in 2025, beginning with a pre-  With its official poster now un-
        is not just about making films—it is   tunities for local talent while contrib-  miere in New Jersey.  veiled, “Brilliant Idea” is poised to be
        about making New Jersey a hub of   uting culturally to the community.   The  film  stars  Tarun  Kumar   both an entertaining cinematic expe-
        creativity, culture, and opportunity.”   “Brilliant  Idea”  is  the  first  fea-  Ricky and J.S. King in lead roles,   rience and a model for nurturing lo-
        He emphasized that initiatives like   ture film to emerge from this collab-  with music composed by Chander   cal creative talent, underscoring New
        these highlight the state’s potential   oration. Directed by renowned Bolly-  Mohan. The title track features leg-  Jersey’s potential as a new center for
        to foster cultural growth and profes-  wood filmmaker Rabinder Parasher,   endary Bollywood playback singer   film production.


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