Page 39 - The Indian EYE 100325

Business Strategy with Hirav Shah OCTOBER 03, 2025 | The Indian Eye 39

Q-Commerce Mindset: Why Speed Is the New

Strategy for Every Product, Service, and Sector

What if we told you that the future of business isn’t just about quality or price—but about how fast you deliver?

lead conversion.
• A startup founder offered same-
day business consultation slots via
Calendly → 4X growth in discovery
calls.
In each case, speed didn’t reduce
quality—it boosted trust.
Final Words: The Future Is Quick, But Not
Careless
Quick Commerce doesn’t mean
rushing blindly. It means optimizing
every process to create frictionless,
HIRAV SHAH fast, and focused experiences.
• No matter what business you’re in—
speed is your new strategy.
W elcome to the Q-Commerce A yoga teacher who offers 24-hour access to on-demand classes gets more signups than • And if you don’t embrace the
where
speed
Mindset,
Q-Commerce mindset, your com-
isn’t just a feature—it’s
petitors already are.
the foundation of strategy. And no, someone available only on fixed slots (File photo) “Time is your customer’s most pre-
this isn’t just about delivering grocer- cious currency. Spend it wisely—and
ies in 10 minutes. Quick Commerce • Rapid fulfillment for customized Ask: save it for them even more wisely.”
has evolved beyond FMCG. Today, needs • How fast do leads get a response? – Hirav Shah
it’s a mindset that applies to every In short, speed becomes your • How quick is the product/service
product, every service, every sector. USP, no matter what you sell. delivery? Takeaway Checklist
Let’s understand why. “Businesses that think fast, move fast, • How fast do we resolve a customer • Conduct a speed audit for all cus-
and serve fast will always outperform issue? tomer touchpoints
What Is Q-Commerce, really? those that delay decisions or delivery.” • Offer instant booking, demo, or
Quick Commerce (Q-Commerce) – Hirav Shah 2. Automate Where Possible consultation options
started as a rapid delivery model for • Use WhatsApp bots, CRM tools, • Automate responses without losing
daily needs—essentials, snacks, med- Why Every Industry Needs It payment integrations. the human touch
icines. But in 2025, Q-Commerce is Let’s look at a few non-FMCG examples: • Speed doesn’t mean rushing—it • Brand your speed—communicate it
no longer a category. It’s a customer • Health & Wellness: A yoga teacher means removing friction. clearly
expectation. who offers 24-hour access to on-de- 3. Communicate Speed as Value • Never compromise value in the
Whether you’re selling a home mand classes gets more signups than name of speed
gym, offering salon services, running a someone available only on fixed slots. • Add phrases like “Instant Access,”
real estate consultancy, or launching a • Real Estate: Agents who respond “Ready Within 1 Hour,” “24-Hour FAQs
digital product—people expect speed instantly with personalized video Turnaround” in your messaging. Q1. Does Q-Commerce mindset apply to
in: walkthroughs win more trust than • Let clients feel the pace of your high-ticket businesses too?
• Delivery those who say, “Let’s plan a visit brand. Yes. Even premium clients appreciate
• Communication next week.” 4. Speed Up Feedback Loops fast, professional responses and quicker
• Execution • Beauty & Services: A makeup artist service cycles.
• Problem resolution who offers instant WhatsApp con- • Act on reviews, queries, and support Q2. What if my product takes time to make?
“Today’s customer doesn’t just sultations and easy booking grows issues fast. You can still build speed into other
want fast—they expect it. De- faster than one stuck on phone calls • Fast feedback = faster improve- parts—quote generation, onboarding,
lay is the new disappointment.” and DM backlogs. ment = better brand. or updates.
– Hirav Shah | Business Strategist • Education: An edtech platform of- “Don’t just move faster—design faster
fering 3-minute concept explainers experiences. That’s what sets you apart.” Q3. Will speed affect my brand’s quality?
The Q-Commerce Mindset: It’s Not Just gets more traction than one upload- – Hirav Shah Only if unmanaged. Smart systems and
About Logistics ing 1-hour webinars monthly. automation can help maintain excel-
This mindset goes beyond 10-min- • Speed is no longer a luxury—it’s Real-World Impact of the Q-Commerce lence with efficiency.
ute delivery vans. It’s about designing leverage. Mindset
your entire business model around A few stories that prove the point: Writer Hirav Shah is the Global Business
speed without compromising value. How to Apply the Q-Commerce Mindset to • A custom jewelry brand in Surat added Strategist, Game Changer, and Author
• Fast onboarding for clients Your Business instant WhatsApp catalogs + same- of 19+ books—trusted worldwide for
• Instant booking for services Here’s a breakdown: day mockups → 60% more orders. validating big decisions of entrepreneurs,
• Quick demos for products 1. Audit Your Speed Points • A law firm offered “response in 30 sportsmen, and entertainers.
• Real-time responses on queries mins or less” to NRI inquiries → 3X Email : [email protected]

www.TheIndianEYE.com