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Business Strategy with Hirav Shah SEPTEMBER 26, 2025 | The Indian Eye 38

How to Know If Your Business Idea

Is Worth Pursuing

If you can’t explain your idea in one clear sentence, you probably haven’t understood it yourself

HIRAV SHAH

ver had an idea that kept you
awake at night? That spark
Eyou felt could change your Success isn’t just about the idea—it’s about who’s behind it and how aligned they are with it (File photo)
life—or cost you time, money, and
energy if it’s not validated properly.
The real question isn’t “Is it a groups • Chances of scaling or exiting Conclusion:
good idea?” It’s “Is it the right idea “Validation means people are “ROI isn’t just Return on Invest- Don’t Just Fall in Love with the
for the right time, right market, and ready to trade money or time for your ment—it’s Return on Intent. Does Idea. Fall in Love with the Validation.
right you?” solution—before you build it.” this align with where you want to go?” The truth is, ideas are cheap.
Let’s decode how to know if your – Hirav Shah | Founder, Busi- – Hirav Shah, Author of ROI vs ROT Execution is expensive. The smart-
business idea is truly worth pursuing. ness Decision Validation Hub est founders don’t ask, “Is my idea
5. Have You Run It Through the 6+3+2 great?” They ask, “Have I tested this
1. What Problem Are You Solving? 3. Does It Align With Your Skills and Passion? Success Filter? enough to trust the next step?”
• Start here—always. Just because an idea is trending Hirav Shah’s 6+3+2 formula “Before you start, scale, invest,
If your idea doesn’t solve a real, doesn’t mean it’s your path. gives a crystal-clear lens to evaluate or exit—validate. One right decision
urgent, and specific problem, it’s like- Ask: any business idea. can change everything.” – Hirav
ly to get lost in a sea of ‘nice-to-haves.’ • Can I execute this idea with the 6 Pillars: Hard Work, Mindset, Shah | Global Business Strategist
Ask yourself: skills I have (or can quickly learn)? Strategy, Execution, Skills, Luck
Who faces this problem? • Does this excite me even during 3 Traits: Hunger, Dedication, Con- FAQs
• How painful is it? tough days? sistency Q1: What if someone else is already doing
• Are they actively searching for • Will I stay committed when it stops 2 Accelerators: Innovation, Marketing my idea?
solutions? being fun? If your idea can’t score well A: That’s a good sign. It means the
• How are they solving it now—and “Success isn’t just about the idea— across this matrix, pause and re-eval- market exists. Your focus should be on
is your way better, cheaper, or fast- it’s about who’s behind it and how uate. doing it differently or better.
er? aligned they are with it.” – Hirav Shah “An idea that only sounds good Q2: How many people should I talk to
“Ideas don’t become businesses won’t survive. An idea that stands
unless they solve something real.” 4. What’s the Potential Return vs. Required strong on the 6+3+2 pillars has a before launching?
A: At least 25 honest, unbiased po-
– Business Strategist Hirav Shah Investment? fighting chance.” – Hirav Shah tential customers. Preferably more if
Every idea costs something. Are
2. Have You Validated the Market Demand? you calculating: Bonus: Can You Explain the Idea in 30 Sec- you’re entering a competitive space.
Validation isn’t asking your • Time – How long will it take to onds? Q3: Is gut feeling enough to go ahead
friends if they like your idea. It’s see- launch? If you can’t explain your idea in with an idea?
ing if strangers are willing to pay for it. • Money – How much capital will one clear sentence, you probably hav- A: Gut is important, but gut + data +
Use these methods: you need? en’t understood it yourself. clarity = strong decision. Use all three.
• Talk to at least 25 potential customers • Energy – How much mental band- Try this formula:
• Create a landing page and track width will it consume? • “We help [target audience] solve Writer Hirav Shah is the Global Business
signups Now, look at potential returns: [problem] by offering [unique solu- Strategist, Game Changer, and Author
of 19+ books—trusted worldwide for
• Offer a pre-order or waitlist • Market size tion], so they can [benefit/result].” validating big decisions of entrepreneurs,
Test on platforms like Product • Pricing power • Clarity isn’t optional. It’s the be- sportsmen, and entertainers.
Hunt, Kickstarter, or even WhatsApp • Lifetime value of customer ginning of execution. Email : [email protected]

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