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NORTH AMERICAN Newsline SEPTEMBER 02, 2022 | The Indian Eye 30

Iconic South Asian Designers Showcase at

First-Ever South Asian New York Fashion Week

OUR BUREAU

New York, NY
or the first time in New York
Fashion Week history, an in-
Fnovative initiative is being
launched to highlight, recognize,
and appreciate South Asian fash-
ion designers through a stand-alone
platform. From September 8 to 14,
2022, at venues all over Manhattan,
South Asian New York Fashion Week
(SANYFW) will take over the city’s
fashion scene by storm with some of
the most noteworthy names in interna-
tional couture: Nomi Ansari, Falguni
Shane Peacock, and Mayyur Girotra.
“We enjoy the challenge and the
process that goes into creating each
finished product. It’s the minute
aspects and the small, unexpected
twist that flavor a garment to make
it unique. A dress must make, in an
instant, a statement without the help
of accessories.” – Falguni Shane
Peacock.
Established designers include
Rivesse (Ishan Sanghvi), Margi Of-
ficial (Margi Sutaria), and jewelry by forward for emerging designers to
ReeMat Designs (Reena Mathur) take claim of their rightful share of
and Avigna (Deepti Mandhava). wallet.
The emerging designers who During the week-long experience,
will be showcasing their collections hosted at quintessential NYC venues
during SANYFW are What is Moire? such as Chelsea Factory, 620 Loft &
(Sezan Khan), Bedi NYC (Alice Na- Garden, Ave India Design Collective,
rang), RKJ Designs (Renee), Aariah 48 Wall Street, and High Line Nine,
by Sabbineni (Harika & Anusha Sab- influencers, celebrities, icons, and
bineni), Ayla Noor New York, Tai by enthusiasts of South Asian design,
Studio 9696 (Tupili Andrapathy Sand- fashion, and culture will have access
eep), Recover Season Co. (Reshma to jaw-dropping runway shows cate-
Zaman), and Pali (Vinod Muralidhar). gorized by streetwear, sustainability,
Almost a decade in the making, menswear, traditional, bridal, and In-
SANYFW is the brainchild of fashion do-Western styles. The show runner
entrepreneur Shipra Sharma, who af- is Ayesha Hakki of Events by Ayesha.
ter partnering with Hetal Patel, made In addition to the fashion shows,
it her life’s mission to showcase and SANYFW will also create a market-
uplift South Asian fashion inspired by place of vendors like Amaaya Jewelry
traditional and modern South Asian (Apurva Agarwal), Verve & Vogue
attire and culture. Sharma during the SANYFW Sum- runway and shop any item with a tap, (Rina Patel), Sakhya (Priyasha Shah
“Lehenghas turned into co-ord mer Kick-Off event. as well as share it seamlessly to social & Nandini Mohta), Navaa (Raveleen
sets. Sarees turned into gowns with SANYFW’s official tech partner, media. With the wide world of social Kaur), plus an interactive collabora-
drapes. Palazzo pants became wide Nate, is becoming the first solution media and viral content creators in tion with the app Aina (Nisha Saboo)
legged pants. We want to reclaim that to bring the hottest looks from the the mix, designers’ latest collections that helps shoppers virtually try on
narrative and introduce the world to runway directly to the consumer, in are garnering a limitless number clothing to see how it fits their body
the origins of these silhouettes and real time. Championing initiatives in of impressions. Increased visibility sizes. The high-energy week will cul-
designs. At SANYFW, we intend to diversity and inclusion, nate felt it was and innovative technology to facili- minate with a health and wellness
highlight and share the history of our natural to get involved, using its uni- tate those sales opens a whole new pop-up, which will include yoga activ-
fashion and culture, while celebrat- versal technology to make every show network of buyers — the luxury, at- ities and ayurvedic learning and fea-
ing the fashion pioneers who have completely shoppable, via nate Lists. home shopper. Further proving their ture partners such as The Wellnuss
been trailblazers for our community Any consumer or creator will be able influence, creators are giving a voice Company and fitness clothing brand
universally,” said Founder and CEO to scan a QR code directly from the to what sells, but also paving the way Fabletics.

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