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The Indian Eye
Newsmakers of the Week AUGUST 22, 2025 32

NEWSMAKERS OF THE WEEK

Selected stories about Indian diaspora from our website www.theindianeye.com

Don’t burn relationship came days after he announced a 25 per cent reciprocal tariff on India and an
Trump’s announcement, made on his social media platform Truth Social,
with strong ally like India: unspecified penalty for importing oil from Russia.
“India is not only buying massive amounts of Russian Oil, they are then,
Nikki Haley for much of the Oil purchased, selling it on the Open Market for big profits.
They don’t care how many people in Ukraine are being killed by the Russian
War Machine. Because of this, I will be substantially raising the Tariff paid
by India to the USA. Thank you for your attention to this matter!!!” the US
President said in the post.

Rashmi Adaval named

Chair of Signage and Visual

Marketing by University

of Cincinnati

rofessor of Marketing Rashmi
Adaval, PhD, has been named
Pthe next James S. Womack/
Gemini Chair of Signage and Visu-
al Marketing at the Carl H. Lindner
College of Business.
Adaval holds a longtime, self-de-
scribed “fascination” with humans
ormer US Ambassador to the United Nations Nikki Haley has taken a using art, symbols and decorative
dig at US President Donald Trump for his announcements about sub- elements to communicate. Those
Fstantially hiking tariffs over oil imports from Russia, saying he had given interests have shown up in Adaval’s
“China a pass” and cautioned him against burning “a relationship with a strong research, where she has been at the
ally like India”. forefront of analysis on narratives
Haley said in a post on X that China is an adversary of the United States and stories in the consumer domain.
and “number one buyer of Russian and Iranian oil,” has been given a 90-day “I consider how consumers no-
tariff pause by the Trump Administration. tice and interpret visual information
“India should not be buying oil from Russia. But China, an adversary and in advertising and in product design.
the number one buyer of Russian and Iranian oil, got a 90-day tariff pause. Understanding how individuals recognize and interpret information is essen-
Don’t give China a pass and burn a relationship with a strong ally like India,” tial knowledge when creating signs, but also when creating any sort of visual
she said. communication that is designed to attract attention and communicate im-
Haley was the last of Trump’s major rivals to drop out of the Republican portant information,” Adaval said. “This research chair will allow me to con-
primary contest in Presidential candidate race last year tinue my work in this area and will ultimately benefit the signage industry as
Trump on Tuesday said he would increase the tariff charged on imports well as marketers that desire to effectively and efficiently present information
from India from the current rate of 25% “very substantially” over the next 24 to their customers.”
hours due to New Delhi’s continued purchases of Russian oil, according to Adaval succeeds Professor Emeritus James Kellaris, PhD, as the Wom-
Reuters. ack/Gemini Chair, a position founded by Sharon and James Weinel in 2007
“They’re fueling the war machine, and if they’re going to do that, then I’m to establish a partnership with the signage industry.
not going to be happy,” Trump told CNBC in an interview, Reuters reported. “Dr. Kellaris contributed significantly to both research and partnerships,
According to the report, he added that the main sticking point with India and Dr. Adaval is the perfect researcher to succeed him. She is already known
was that its tariffs were too high but did not provide a new tariff rate. for her research on visual information processing, and she will continue to ad-
vance knowledge in signage and visual communication,” said Karen Machleit,
Trump had said on Monday that the United States will “substan- PhD, marketing professor and department head.
In the years since the creation of the Womack/Gemini position, Lindner
tially raise” the tariff paid by India for buying “massive amounts has collaborated with the signage industry through involvement in Signage
of Russian Oil”, stating that much of the oil purchased from Mos- Foundation activities, experiential learning focused on signage and visual
marketing, and UC’s College of Design, Architecture, Art, and Planning’s
cow is being sold in the open market “for big profits”. Terence M. Fruth/Gemini Chair of Signage Design.

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