Page 18 - The Indian EYE 081525

NORTH AMERICAN Newsline AUGUST 08, 2025 | The Indian Eye 18

Music with Purpose: Falu performs at Project India

event by AIA to support Rural Farmers in India

The soulful evening was organized to support Global Vikas Trust’s Mission of Transforming Farmers’ Lives

OUR BUREAU Dr. Manjula Bansal introduced
Falu and her talented ensemble, who
New York, NY
took the stage and captivated the
he Project India Initiative by audience with a transcendent per-
the Association of Indians in formance that spanned genres, lan-
TAmerica (AIA) NY Chapter, guages, and generations. A special
hosted a spectacular musical evening guest appearance by rapper Marty
headlined by Grammy Award-win- brought an unexpected and delight-
ning artist Falu and her band — all ful energy, culminating in an unfor-
in support of a vital cause. gettable, joy-filled celebration that
The evening began with heart- had everyone dancing.
felt opening remarks by Asmita Bha- After the performance, Divya
tia, who shared the inspiring work of Shah and Smita Khanna extended
Project India and their growing col- their gratitude to donors, patrons,
laboration with Global Vikas Trust supporters, and the media part-
(GVT), an NGO based in India. A ners who helped amplify the mes-
moving video followed, featuring sage and mission behind the event.
testimonials from farmers whose Among those media partners were
lives have been uplifted by the GVT ITV Gold, Desi Talk, Radio Zinda-
initiative — planting fruit trees to gi, The India Eye, South Asia Times,
ensure sustainable income for farm- and India Panorama — all of whom
ing families. These firsthand stories generously provided promotional
offered a compelling glimpse into support.
how community-driven efforts can Sunny Thakkar of Sneh Arts,
combat poverty and restore dignity. who managed and marketed the
Project India, the philanthrop- event, shared his appreciation:
ic arm of AIA, has long stepped up “Seeing so many smiling fac-
to support communities in times es and so much support for such a
of crisis. Over the last 15 years, its worthy cause was the biggest reward.
partnership with GAP, an Ahmed- We’re proud to be part of this jour-
abad-based NGO, has brought ney.”
life-changing healthcare to 80 tribal Join us in sustaining this mo-
villages along the Gujarat–Rajas- mentum. Together, we can empower
than border. farmers, restore the environment,
In 2024, Project India was deep- and create lasting change. We en-
ly inspired by the vision of Global courage you to visit the Global Vikas
Vikas Trust (GVT) and its founder, Trust (GVT) website to witness the
Mayank Gandhi. Guided by this vi- incredible transformation underway
sion, Project India’s support helped across rural India — and invite you
plant 134,000 fruit trees, transform- to be a part of it. Through Project
ing the livelihoods of 166 farmers India’s continued support of GVT,
and their families — reducing sui- we can deepen our collective impact
cide rates, restoring hope, and laying and create meaningful, lasting op-
a path for long-term sustainability. portunities for thousands of families.

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