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Entertainment EYE AUGUST 13, 2021 | The Indian Eye 38
Q&a wITh rahUl mITTra
‘My success lies in creating
compelling content and marrying
it to the box-office success’
Rahul Mittra is a self-made, first-generation producer of Bollywood who chooses to work in the tinsel
town Mumbai but live in Lutyens Delhi. In a career spanning more than 11 years, he has been a
game-changer in Bollywood, with his fresh stories and novel marketing ideas.
ittra’s films include Well, aggression I’m op-
the ‘Saheb Biwi aur posed to. I believe more in cre-
MGangster’ trilogy ating a pull for oneself and that
which featured Jimmy Sheirgill, has to be organic, a process that
Randeep Hooda, Irrfan Khan, takes a lot of consistency and
Mahie Gill and Chitrangada character. Our DNA is what we
Singh, Saif Ali Khan & Sonakshi are all born with. It defines an
Sinha starer Bullett Raja, Kan- inherent code to succeed or fail
gana Ranaut-starer Revolver as specific gene pool and that
Rani, Amitabh Bachchan-starer is something we simply inherit.
Sarkar 3 and Sanjay Dutt, Ra- But it’s the drive that we have
hul Dev & Nargis Fakhri starer got to inculcate on our own
Torbaaz, amongst others. which eventually will determine
In a free-wheeling interview your life in the long run.
with the The Indian EYE at his I’ve always made my own
aesthetically-done plush home choices, be it beginning my pro-
at one of the finest address- fessional life as a journalist as
es in Delhi, Vasant Vihar, the against my family’s wishes to
award-winning filmmaker and compete for the civil services or
actor spoke about his journey quitting journalism and shifting
in Bollywood and its impact on to the realm of corporate com-
filmmaking in the industry. munications and branding and
finally to making films.
excerpts from the interview: But the key was sticking to
my choices, something which
Indian EYE: Your journey has paid off well.
from a reporter in the Times of Your first film, ‘Saheb Biwi
India to that of one of the most
successful filmmakers in Bol- aur Gangster’, was a very bold
lywood is awe-inspiring. If you step and it changed a lot for ev-
look back, does it seem unreal? eryone involved with the film
and for Bollywood too. Share
rahul Mittra: (Laughs)
Well, my life has been like most with us your thought process
of my films: unpredictable. But back then?
By 2010, the company I had
that’s how I want it to be. For founded, Brandsmith, was quite
me, the journey is important, established but I was craving
never the destination. to get out of my comfort zone
Some of your old journalist and wanting to attempt some-
friends remember you as an ag- thing that would be seen as an
gressive go- getter, a trait that is important watershed. This was
visible in your work. Could you Rahul Mittra began his career as a journalist before heading to the tinsel town
please elaborate? Continued on next page... >>
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