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Business EYE                                                              AUGUST 06, 2021  |      The Indian Eye                          28




                                    future of commerce:




              Big victory for amazon in its e-tailing




                                 tussle with reliance retail






           Future Retail is expected to file a review petition against the order pronounced by the

                                  Supreme Court and an appeal under the Arbitration Act



        Our Bureau                                                                                        investigation against them into alleged com-

        New Delhi/Singapore                                                                               petition law violations.
                                                                                                             The appeal is against the High Court or-
            n a big victory for e-commerce giant Am-                                                      der of allowing CCI to probe Amazon India
            azon, the Supreme Court on Friday up-                                                         and Walmart-owned e-commerce firm Flip-
        Iheld Singapore’s Emergency Arbitrator                                                            kart for alleged competition law violations
        (EA) award restraining a deal between Fu-                                                         in smartphone sales on the two websites.
        ture Retail Ltd and Reliance Retail. Ama-                                                            The High Court had also dismissed the
        zon and Future Retail have been engaged in                                                        pleas  of  e-commerce  firms  that  sought  to
        a bitter legal fight over the latter’s Rs 24,713                                                  quash the CCI’s probe. Challenging the or-
        crore asset sale deal with Reliance Retail.                                                       der, they both approached the top court. The
        The decision comes as a major blow to the                                                         order of the High Court had come on a com-
        Kishore  Biyani-led  Future  Retail  as  ques-                                                    plaint by Delhi Vyapar Mahasangh, whose
        tions remain regarding the future of the deal.                                                    members comprise many traders dealing
            According to reports, the Singapore In-                                                       in smartphones and related accessories.
        ternational Arbitration Centre (SIAC) --                                                             In another development, online food de-
        which pronounced the initial award in the                                                         livery platform Swiggy said on Thursday it
        case -- has concluded the final hearing over                                                      has signed an agreement with Reliance BP
        Amazon’s plea and a final judgement in the                                                        Mobility Ltd (RBML) to build an ecosystem
        matter is awaited.                                                                                for electric vehicle battery-swapping stations
            In August last year, Reliance Retail Ven-                                                     across the country.
        tures Ltd (RRVL) had said it will acquire                                                            The partnership aims to synergise their
        the retail and wholesale business, and the                                                        strengths of scale, reach, and technology in
        logistics and warehousing business of Fu-                                                         creating a greener and cost-effective solu-
        ture Group for Rs 24,713 crore. The scheme  CEO of Amazon Jeff Bezos visits the Taj Mahal  tion  for  delivery  fleets  through  innovative
        of arrangement entails the consolidation of            in Agra during his visit to India (ANI)    business models. Additionally, Swiggy has
        Future Group’s retail and wholesale assets                                                        also partnered with Hero Lectro, a leading
        into one entity Future Enterprises Ltd and  to conclude the deal and protect the inter- e-cycle manufacturer, and Fast Dispatch
        then transferring it to Reliance Retail.         ests of its stakeholders and workforce. The  Logistics, a leading last-mile delivery player
            However, Amazon objected to the deal.  Future Group company noted that the Ar- in the United Kingdom, to enable end-to-
        In August 2019, Amazon had agreed to pur- bitral Tribunal at the SIAC has concluded  end delivery of Swiggy orders through cargo
        chase 49 per cent of one of Future’s unlisted  hearings on the questions that whether the  e-cycles.
        firms, Future Coupons Ltd (which owns 7.3  interim award of the EA should continue                   The trails are currently running in Ben-
        per cent equity in BSE-listed Future Retail  and whether FRL is at all a party in the arbi- galuru, New Delhi and Hyderabad. They
        Ltd through convertible warrants), with the  tration proceedings.                                 are aimed towards Swiggy’s commitment to
        right to buy into the flagship Future Retail         The deal’s failure is likely to push Future  cover deliveries spanning 8 lakh km every
        after a period of three to 10 years.             Retail towards liquidation and impact liveli- day through EVs by 2025.
            A legal expert told news agency PTI that  hoods of 50,000 employees and 6,000 small-             Making deliveries through EVs is ex-
        Future Retail is expected to file a review pe- and medium-sized vendors.                          pected to lower the running cost of vehicles
        tition against the order pronounced by the           Future Retail and Amazon will have to  by up to 40 per cent, leading to higher earn-
        Supreme Court and an appeal under section  fight it out in Singapore court.                       ings for Swiggy’s delivery partners.
        37 (20) of the Arbitration Act against the           The Supreme Court on Friday adjourned           “As we continue to work towards providing
        EA’s interim award before the Delhi high  for August 9 the hearing of a plea filed by  our consumers with greater convenience, we
        court to obtain appropriate relief to pursue  e-commerce giants Amazon and Flipkart  are also mindful of the environmental impact
        its deal with Reliance.                          challenging an order of Karnataka High  of our operations and are taking the neces-
            In a statement, the company said that  Court, which had allowed the Competition  sary steps to make our journey more sustain-
        it intends to pursue “all available avenues”  Commission of India (CCI) to continue its  able,” said Swiggy CEO Sriharsha Majety.


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