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BOLLYWOOD SPECIAL JULY 28, 2023 | The Indian Eye 32

SRK as choreographer?

Buzz about ‘Jawan’ gathers steam

as film aims to break records

Well studded with all the massive elements and an ensemble star cast from all across the

nation, the film is undoubtedly the hot topic currently

OUR BUREAU industry insiders. Pankaj Jaysinh,
CEO - Film Distribution, UFO Mov-
Mumbai
iez India, said, “Records are made
hah Rukh Khan certainly to be broken - everyone aspires to
knows how to treat his fans break the previous record, whether
Sand keep showering them with it was set by him or someone else.
surprises, especially related to his Jawan has all the ingredients for this
highly-anticipated film ‘Jawan’. Ever - firstly, SRK has really added on to
since the makers have launched the his fan base with Pathaan. Secondly,
prevue and the new poster, the au- we have a good mix of talent by way
dience, especially SRK fans couldn’t of direction and stars. Thirdly, action
hold on to their excitement of watch- movies work all across the audience
ing their favourite superstar on the class - they are fast-paced and fun to
big screen. watch.”
Shah Rukh Khan has surprised
his fans by grooving on the popular Jawan is a Red Chillies En-
retro song Beqarar Karke, the steps
capture the menacing energy of his tertainment presentation, di-
character in the most brilliant way, rected by Atlee, produced by
adding an intriguing layer to the
scene. According to a source, we Gauri Khan and Co-produced by
have learnt that “ it was Shah Rukh SRK in ‘Jawan’ Gaurav Verma. The film will be
Khan himself who conceived the
idea of introducing dance steps in released worldwide in theatres
this particular sequence with “Be- film will release worldwide in the- Anirudh and director Atlee. All of on September 7th, 2023 in Hin-
qarar Karke” playing in the back- atres on September 7th, 2023 in Hin- them are popular and the South au-
ground. He took it upon himself to di, Tamil and Telugu languages. dience will have more connection di, Tamil and Telugu languages.
choreograph the steps, which com- The intriguing Prevue of Shah with them. Hence, the film has a
pletely transformed the scene and Rukh Khan’s Jawan has justified it bigger opportunity to do well in the As per trade experts, Jawan to
made it much more captivating.” clearly that this action thriller is go- South, especially post the release of become a gate opener in south mar-
The improvised dance moves ing to be a superhit and will set new the Jawan Prevue, which has created ket, just like Bahubali broke records
devised by Shah Rukh Khan have records. Well studded with all the a very good impact.” in north market.
become a favourite among audienc- massive elements and an ensemble While it was difficult to forecast The highly anticipated film
es, with the steps going viral on so- star cast from all across the nation, the box office figure for Jawan in “Jawan,” starring Shah Rukh Khan,
cial media and have generated me- the film is undoubtedly the hot topic the South market as of now, trade has been generating massive buzz
mes across the internet. currently. Well, we assume it’s just experts said the rights for the film this year. A recent preview of the
Furthermore, Shah Rukh the beginning, SRK has already en- would surly sell well. Tamil Nadu film showcased King Khan in a rug-
Khan’s various appearances in the graved his name in the record books rights could go for around Rs 20 Cr. ged and never-before-seen avatar,
action-packed Prevue of Jawan has and Jawan is all set to take it a notch while Kerala rights could sell for Rs captivating the audience’s hearts.
generated never seen before buzz. higher. 5 to 6 Cr., reportedly. In the Telu- The response has been overwhelm-
The film’s prevue video garnered Trade experts believe that this gu-speaking states, the Hindi version ing, as fans and audiences alike have
112mn in 24hrs across platforms the Atlee directorial will do so for a vari- of the film will do better than the been swept away by the trailer’s im-
biggest ever for any film in Indian ety of reasons. Telugu version was the consensus. As pact. The film has become the talk of
cinema. Recently, Producer G Dhanan- for Karnataka, SRK has a good mar- the town, fuelling excitement among
‘Jawan’ is a Red Chillies Enter- jayan said, “Certainly this film will ket in Bengaluru and rights are ex- viewers. With such sky-high expecta-
tainment presentation, directed by do very well, as Jawan has got all the pected to be sold for Rs 15 Cr. there. tions surrounding “Jawan,” the an-
Atlee, produced by Gauri Khan and South stars ranging from Vijay Seth- Even the film trade in Mumbai ticipation to watch the film is at an
Co-produced by Gaurav Verma. The upathi, Nayanthara, music director was enthusiastic about the film, said all-time high.

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