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Business Strategy with Hirav Shah JULY 18, 2025 | The Indian Eye 40

Did You Ever Calculate How Much Money You’re

Making Per Hour from Your Business?

The real question is not how much you make annually, but how efficiently you make it

HIRAV SHAH

Think About It—What’s Your Real
Earning Per Hour?
Imagine this: You run a business,
work 12-14 hours a day, manage em-
ployees, handle clients, and keep ev-
erything running. But have you ever
paused to calculate how much money
you’re actually making per hour?
• Most business owners focus on to-
tal revenue, yearly profits, or sales If your business depends entirely on you, then you don’t own a business—you own a job (File photo)
numbers, but very few break it down
to understand their real-time worth. turn on Time? ficiently you make it! hour activities.
• Let’s dive into this eye-opening cal- ROT Formula: • Automate & Delegate – Your time is
culation that could change the way Time vs. Money—Are You Running a your biggest asset. Automate repet-
you run your business! ROT = Profit ÷ Total Hours Business or Just Staying Busy? itive tasks and delegate operations.
Worked Many entrepreneurs believe • Charge Based on Value, Not
What Is Earning in Business? A successful business isn’t just that working longer hours equals Time – If your business pricing is
Earning in business refers to one that makes money—it’s one that more success. But in reality, it’s not based on hours worked, shift to re-
the total revenue or sales generat- makes money efficiently in less time. just about working hard—it’s about sults-driven pricing instead.
ed before deducting any expenses. working smart. • Work Less, Earn More – Smart en-
It’s the total amount your business The Shocking Truth Behind Your • Are you doing everything yourself trepreneurs don’t just work hard—
makes from products, services, or in- Business Earnings instead of delegating? they work less but make more per
vestments. But does higher revenue • Let’s say your business generates • Are you chasing clients instead of hour.
mean higher profits? Not necessarily! `20 lacs per year. Sounds good, attracting high-value customers?
right? But wait—how many hours • Are you constantly firefighting in- Final Thought—Make Every Hour
What Is Profit in Business? are you actually working? stead of setting up systems? Count!
Profit is what remains after • If you’re working 80–100 hours If your business depends entirely If you’ve never calculated your
deducting all expenses from your per week, managing everything on you, then you don’t own a busi- real earning per hour, now is the
revenue. It includes costs like rent, yourself, then your actual hourly ness—you own a job. And if that’s time to do it! You might be working
salaries, marketing, taxes, and oper- income might be lower than you the case, you need to rethink your too much for too little—or missing
ational costs. think. strategy. out on opportunities to increase your
hourly worth.
Formula for Profit: Let’s do the math: How Can You Increase Your Hourly So, let me ask you again: How
Profit = Revenue – Expenses • `20,00,000 annually ÷ 52 weeks = Earnings? much are YOU really making per
Many businesses confuse high `38,500 per week Now that you know your real hour? And what are you doing to in-
revenue with success, but what tru- • `38,500 ÷ 80 hours per week = earning per hour, here’s how you can crease it?
ly matters is profitability per hour `480 per hour increase it without working more:
worked. Now, compare this to someone • Validate Every Business Deci- It’s time to rethink, optimize,
who has optimized their operations sion – Before scaling, investing, or and scale smarter!
What Is ROT (Return on Time) in and works just 30 hours per week while launching something new, validate
Business? maintaining the same revenue. Their whether it’s actually profitable. The writer is a well known Business
Most entrepreneurs focus on hourly rate jumps to `1,280 per hour! • Focus on High-Value Activities – Turnaround Specialist, Astro Strategist,
ROI (Return on Investment), but So, the real question is not how Stop doing `500/hour work when and BestSelling Author.
have you ever considered ROT – Re- much you make annually, but how ef- you should be focusing on `10,000/ [email protected]

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