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Business Strategy with Hirav Shah JULY 11, 2025 | The Indian Eye 40

If your business is misunderstood,

you’re losing opportunities—fix it now

Miscommunication, unclear positioning, and a lack of clarity in vision can create confusion

try assumed its product would sell
as it did locally. It flopped because
they didn’t validate demand. Data,
strategy, and market fit must be
tested before execution. Validation
saves time, money, and reputation.

3 Align Branding & Positioning
• A fitness brand once marketed it-
self with elite athletes, but everyday
gym-goers found it unrelatable.
• When they shifted to relatable
branding, engagement increased.
HIRAV SHAH • Your brand is not just a logo—it’s
how customers connect with you.
n the fast-paced world of busi- Positioning builds trust, and trust
ness, perception is everything. You ality—how others see your business Signs Your Business Is Being builds business.
Imight have a brilliant product, an determines its success. Misunderstood 4 Get Expert Guidance
exceptional service, and a well-struc- Customers ask, “What exactly do
tured strategy, but if your business is Why Businesses Get Misunderstood you do?” too often—just like a tech • Big brands never make major moves
misunderstood—by customers, inves- Miscommunication, unclear posi- startup that had a revolutionary app without expert advice. Mentors, ad-
tors, or even your own team—success tioning, and a lack of clarity in vision but failed to explain it simply. If your visors, and business strategists help
can feel like an uphill battle. can create confusion. Businesses often audience is confused, you’re losing op- avoid costly mistakes.
struggle with: portunities. • This is where Bizz6 Business Decision
Understanding the Basics • Weak Brand Messaging – A bakery • Your brand message doesn’t align Validation Hub comes in, ensuring
• What is Business? – Imagine you known for its organic, handmade with how the market perceives businesses eliminate ambiguity and
create the perfect product, some- pastries advertised itself as “the fu- you—like a health drink branded as build clear, success-driven strategies.
thing that could change lives. But ture of food.” Customers expected a sports energy drink but marketed • Successful businesses validate, fail-
if no one knows about it, or if they futuristic tech-driven meals and to non-athletes. Mixed messaging ing ones guess.
don’t understand why they need it, ignored it. Clarity in messaging creates customer hesitation.
will it succeed? Business is not just matters. If people can’t understand • Investors and stakeholders struggle Quick Self-Assessment: Is Your
about selling; it’s about solving a what you do in a few seconds, they to see the scalability of your busi- Business Misunderstood?
problem, creating value, and build- move on. ness—because they don’t under- • Do customers struggle to describe
ing relationships with customers, • Market Misalignment – A premium stand the long-term vision. If inves- what you do?
investors, and stakeholders. Even fashion brand once tried to market tors don’t get it, they won’t fund it. • Are investors hesitant due to a lack
the best ideas can fail if they are not its products to budget-conscious • Employees lack clarity on business of clarity?
positioned correctly. shoppers. The result? Low sales and goals and objectives—leading to • Are sales lower than expected de-
• What is Communication in Busi- wasted marketing efforts. Speaking misaligned efforts and wasted re- spite a good product?
ness? – Think of a restaurant that to the right audience is crucial. Your sources. If your team isn’t clear, how If you answered YES to any of these, your
serves the best food in town but has product should match your market. can your customers be? business might be misunderstood. It’s
no signboard and no menu. Cus- • Unclear Value Proposition – A com- time to validate before you execute.
tomers walk past without knowing pany selling eco-friendly packaging How to Ensure Your Business Is Clearly Final Thought
what’s inside. Communication in was repeatedly asked, “Why is it Understood Perception drives results. If your
business is like that signboard—it better?” 1 Define & Communicate Your Value Clearly business is misunderstood, opportu-
conveys what your business stands • Without a clear answer, they lost nities will pass by unnoticed. The key
for and why people should trust it. sales to cheaper competitors. If • A software company once realized is to clarify, validate, and position your
Your success depends on how well people don’t see immediate value, that its customers didn’t fully under- business effectively to attract the right
you communicate your value. they lose interest. Your business stand its features.
• Why Clarity Matters? – A startup must answer: ‘Why should I choose • They simplified their message to fo- audience, investors, and growth po-
tential. Success isn’t about having the
with an innovative solution once you?’ cus on one core benefit—and sales best product, it’s about making sure
pitched to investors but failed to se- • Poor Business Decision Valida- skyrocketed. Keep your messaging people understand why they need it.
cure funding—not because the idea tion – Many startups burn through simple, powerful, and aligned with Is Your Business Clearly Understood?
was weak, but because their expla- investments by making unchecked customer expectations. If your busi- Validate Before You Execute!
nation was unclear. If people don’t decisions. Moving forward without ness can’t be explained in one sen-
understand your business, they validating key strategies can lead to tence, it needs refining. The writer is a well known Business
won’t buy, invest, or engage. Even misinterpretation and lost opportu- 2 Validate Every Major Business Decision Turnaround Specialist, Astro Strategist,
the best businesses can fail due to nities. A single wrong move can set and BestSelling Author.
misunderstanding. Perception is re- a business back years. • A company expanding to a new coun- [email protected]

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