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Business Strategy with Hirav Shah JULY 07, 2023 | The Indian Eye 32

WHAT EXACTLY IS A GOAL

SETTING TOOL?

What is The RETICULAR ACTIVATING SYSTEM (RAS),

How it works and TIPS

• Now think about the result or ex-
perience you want to reach in re-
gards to that situation/goal.
• Create a mental movie of how you
picture that situation/goal ideally
turning out in the times to come.
• Notice the conversations, sounds,
visuals and details of that men-
tal movie. Replay it often in your
brain.
Tips to improve
your RAS:
• You can improve your RAS by get-
ting your subconscious thoughts to
marry your conscious thoughts.
• In other words, that’s “setting your
intent.”
• This means that, on your goals, if
A bundle of nerves that sits in your brainstem is called you focus hard, your RAS will re-
The Reticular Activating System (RAS). And it regulates behavioral arousal, motivation veal the folks, opportunities and
HIRAV SHAH and consciousness (Representative photo) information that help you achieve
them.
• For example–If you really care
hat is Goal Setting: The In a nutshell, the RAS is able to about positivity, you will get more
process of setting specific, Benefits of RETICULAR aware of and seek the same aka
Wattainable goals or targets control what incoming information ACTIVATING SYSTEM (RAS) in positivity.
for individuals or groups is known as (stimulus) you know of, so that you’ll Business: • Focus on the bad and you will in-
be motivated to behave in a certain
goal setting. It is a technique for mo- manner. vite bad things into your life.
tivation which can aid employees/staff The new frontier for better busi- • Focus on the good and positivi-
members to understand the organi- How RETICULAR ACTIVATING ness is knowing how the brain works. ty will come to you, because your
zational goals, and encourage them SYSTEM (RAS) works: You can use it to navigate real, sustain- brain is seeking them out.
to rise to the challenges/threats. Goal able change in your organization as • It’s not magic. It’s your Reticular
settings have to be determined, specif- The RAS is a “guard” which sits human behavior and performance are Activating System influencing the
ic, calculate, computable, measurable, between your senses (sight, hear- at the core of most of the hindrances universe you see around you.
attainable, achievable, practical, real- ing, touch etc.) and your brain and and opportunities in companies. • When you change the stories, you
istic and time bound. filters what input gets through and Testimony: Google and Netflix. have been telling yourself and
what doesn’t. We are sure, you didn’t your belief, you shift your STATE,
Why Goal Setting is important in know that your brain is not process- Some of the highest-performing new therefore, shift your identity.
Business: organizations are able to just out-class
• To Provide Focus ing all that happens around you! all their contenders. And analysts Final Thoughts:
• To Keep Everyone Motivated In a nutshell, the RAS is the spend loads of time trying to figure Where focus does go, energy does
• To Promote Teamwork goal-setting system of your brain, the out their “magic secret”. flow. They say, your life is controlled
• To Increase Morale evolution design that helps you filter So, if you actively seek out more by where you are focusing. That’s why
• To Measure Success out needless information. If you were information about the latest evi- you got to focus on where you would
to buy a white BMW, you would in-
What is RETICULAR stantly notice other white BMWs on dence-based science around how hu- like to go, not on what you fear. “Acti-
ACTIVATING SYSTEM (RAS): the road. This is because if you are mans behave and think, you can un- vating your RAS is the key to achiev-
ing your set-goals’’.
lock even more amazing potential in
A bundle of nerves that sits in focusing on this particular car, you your company.
your brainstem is called The Reticular will notice it more. The writer is a well-known
Activating System (RAS). And it reg- Your RAS gets the signal that Process to improve RAS: Astro Strategist and Business Astrologer
ulates behavioral arousal, motivation this is important to you hence it will • First, think of the situation or goal Email: [email protected]
and consciousness. help you NOTICE it. you would like to influence.

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