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BUSINESS EYE                                                              JULY 01, 2022  |   The Indian Eye 41























































                                                              TECH T@LK



        Instagram experiments with new                                      Samsung Galaxy Watch5 cost to


                    age verification tools                                            be higher than Watch4



           n order to better manage and  distinguish between younger users       amsung’s upcoming Galaxy        We’re looking at a USD30 price
           engage with younger and older  and adults after receiving criticism   Watch5 family of wearables  increase here when you consider
        Iusers, as well as to better target  from privacy and child safety experts.  Swill cost more than the Watch4  that the 40mm Galaxy Watch4 cost
        them with age-appropriate and rel-    Instagram currently only asks   products that were introduced last  USD270 with Bluetooth only and
        evant content and advertising, Ins-  users to confirm their age when teen-  year.                     USD320 with LTE. This one will
        tagram has been experimenting for  agers attempt to edit their birth date   According to GSM Arena, the  have a USD50 price increase be-
        years. The Meta-owned platform is  to  reflect  that  they  are  18  or  older.   price of the 40mm Galaxy Watch5  cause the 44mm Galaxy Watch4 costs
        currently testing a new set of features  Users can send in images of different   with Bluetooth will be USD300; the  USD300 MSRP with Bluetooth only
        designed to verify when people say  ID cards to prove their age, and as of   LTE version will cost USD350. Priced  and USD350 with LTE, as reported
        they are 18 or older, including video  right now, users in the US will also   at  USD350  for  the  Galaxy  Watch5  by GSM Arena.
        selfies,  vouching  from  adult  friends,  have two more options: social vouch-  44mm Bluetooth-only model and   Priced at USD400 (Bluetooth) or
        and providing an ID.              ing and AI estimation.            USD400 for the LTE-capable model.  USD450, the 46mm Galaxy Watch4
            According to The Verge, creat-    Instagram will ask three of the   The Galaxy Watch5 Pro will only be  Classic will be replaced by the Gal-
        ing an Instagram account requires  user’s  mutual  followers  to  confirm   available in one size, 45mm.   axy Watch5 Pro (LTE). As a result,
        that you be at least 13 years old, but  their age for the first method, social   It will cost USD490 in its Blue-  the new model will cost USD90 more
        the company has historically done  vouching. The reciprocal followers   tooth-only version; if LTE is add-  than the outgoing model.
        little to enforce this requirement. It  have three days to respond to Ins-  ed, the price rises to USD540. The   These price increases are signif-
        didn’t even bother to ask new users  tagram’s request and must be over   Pro will be offered in Titanium and  icant when expressed in percentage
        their birthdate prior to 2019, much  the age of 18. The second technique,   Black. Pink Gold, Gray, and Sil-  points and are undoubtedly not go-
        less make an effort to validate this  known as AI estimation, entails send-  ver  will  be  available  for  the  40mm  ing to win over any new clients. Who
        information. However, Instagram  ing a video selfie to Yoti, a third-party   Watch5, while Blue, Gray, and Sil-  will be willing to pay more for the al-
        has added an increasing number of  business that employs machine learn-  ver  will  be  available  for  the  44mm  leged increases in battery life is still
        age-verification features and ways to  ing to determine an individual’s age.  Watch5.                 unknown.



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