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Business Strategy with Hirav Shah                                         MAY 31, 2024     |  The Indian Eye 43


                     Business Audit & Action Plan for 2024:



          PREPARE YOUR BUSINESS FOR LONG TERM SUSTAINABILITY




                                                                                                              • Update policies and procedures to
                                                                                                                meet legal requirements.
                                                                                                              • Train employees  on  compliance
                                                                                                                standards.
                                                                                                                 10. Customer Acquisition and
                                                                                                                         Retention:
                                                                                                              • Audit Objective: Evaluate strat-
                                                                                                                egies for acquiring and retaining
                                                                                                                customers.
                                                                                                              Action Plan:
                                                                                                              • -  Assess the effectiveness  of
                                                                                                                marketing  and   sales  efforts.
                                                                                                                - Implement customer retention
                                                                                                                programs.
                                                                                                              • - Explore new avenues for custom-
                    Hirav Shah
                                                                                                                er acquisition.
                                                                                                               11. Legal and Ethical Compliance:
              he results of a business au-                                                                    • Audit Objective:  Ensure adher-
              dit provide valuable insights                                                                     ence to ethical and legal standards.
        Tthat can guide strategic deci-         Make an action plan to assess the effectiveness of marketing and sales efforts    Action Plan:
        sion-making and enhance operation-                       (Representative/File photo)                  •  - Conduct a legal compliance audit.
        al efficiency                                                                                           - Implement training programs on
                                                                                                                ethical conduct.
        What is a Business Audit?           improvement.                    Action Plan:                      • - Establish a code of conduct for
        • A business audit is a  systematic   • Implement process optimization   • Assess the effectiveness of current   employees.
          examination and evaluation of var-  measures.                       technologies.
          ious aspects of a business’s opera-    3. Risk Management:        • Identify opportunities for digital   Here are some essential Secondary
          tions, processes, and performance.                                  transformation.                   components of a business audit:
        • The primary goal of a business au-  • Audit Objective: Identify and miti-  • Invest in technologies that enhance   12. Innovation and R&D:
                                            gate potential risks.
          dit is to assess the overall health   Action Plan:                  efficiency and innovation.      • Audit Objective: Assess the focus
          of the organization, identify areas   • Conduct a risk assessment across  7. Employee Engagement:     on innovation and research.
          of improvement, and ensure com-   business functions.             • Audit Objective: Assess employee
          pliance with established standards   • Develop contingency plans for key   satisfaction and productivity.  13. Sustainability and Corporate
          and regulations.                                                                                        Social Responsibility (CSR):
                                            risks.
        • This comprehensive review helps   • Enhance insurance coverage if nec-  Action Plan:                • Audit Objective:  Evaluate the im-
                                                                            • Conduct employee surveys and
          businesses make informed deci-    essary.                           feedback sessions.                pact of business practices on society.
          sions, enhance efficiency, and align                              • Implement initiatives to improve
          strategies with organizational goals.   4. Market Analysis:                                               14. Communication and
                                                                              workplace culture.
        • The scope of a business audit may   • Audit Objective: Understand the   • Provide opportunities for skill de-  Transparency:
          vary, but it typically covers a range   market dynamics and trends.  velopment.                     • Audit Objective:  Assess internal
          of key areas.                   Action Plan:
        •  Here are some essential Primary   • Analyze market research data and   8. Supplier and Partner       and external communication prac-
                                                                                                                tices.
          components of a business audit:   customer trends.                          Relationships:
                                          • Stay informed about industry de-                                     15. Strategic Partnerships and
               1. Financial Analysis:                                       • Audit  Objective:  Evaluate  the
                                            velopments.
        • Audit Objective: Assess the finan-  • Identify new opportunities and po-  strength of key relationships.        Alliances:
          cial health of the business.                                      Action Plan:                      • Audit Objective: Evaluate the ef-
        Action Plan:                        tential threats.                • Assess the reliability of suppliers   fectiveness of existing partnerships.
        • Review  financial  statements  and     5. Strategic Planning:       and partners.                              Conclusion:
          cash flow.                      • Audit Objective: Assess the align-  • Strengthen relationships through
        • Evaluate profitability and return on   ment of business strategy with goals.  effective communication.  • The results of a business audit pro-
                                                                                                                vide valuable insights that can guide
          investment.                     Action Plan:                      • Diversify  partnerships  to  mitigate
        • Identify areas for cost optimization.  • Review the current strategic plan.  risks.                   strategic decision-making, enhance
                                                                                                                operational efficiency, and contrib-
                                          • Identify areas for adjustment based
             2. Operational Efficiency:                                          9. Regulatory Compliance:      ute to the long-term success of the
                                            on market changes.
        • Audit Objective: Ensure stream-  • Ensure all departments are aligned   • Audit Objective: Ensure compli-  organization.
          lined and efficient operations.                                     ance with applicable laws and reg-
        Action Plan:                        with the overall strategy.        ulations.                         The writer is a well known Business
        • Conduct a process audit for key op-  6. Technology Integration:   Action Plan:                       Turnaround Specialist, Astro Strategist,
          erations.                       • Audit Objective: Evaluate the use of   • Conduct a regulatory compliance   and BestSelling Author.
        • Identify bottlenecks and areas for   technology in business operations.  review.                         [email protected]


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