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Business Strategy with Hirav Shah MAY 16, 2025 | The Indian Eye 34

What are the common things between

LOVE, MOON, and BUSINESS?

Business, like love, is never perfect. It’s not the absence of challenges that defines success,

but the ability to navigate through them with resilience and adaptability

Why Does This Happen?
ends. Obstacles aren’t roadblocks—
• Love before marriage is often seen they’re opportunities to refine your
through rose-colored glasses, with vision and strategy.”
minimal responsibilities and an ide-
alized vision of your partner. The Common Lesson:
• Marriage introduces real-life chal- Think Long-Term
lenges: financial stress, differences Whether it’s love or business,
in habits, and the shared effort re- what you see at the start is often just
quired to maintain the relationship. the surface. Both require looking be-
yond the initial glamour and excite-
The Takeaway:
ment to truly understand their depth
Perfection in love is a myth. True and demands.
HIRAV SHAH love is not about avoiding flaws but Key Insights:
learning to live with them and growing
rom a distance, love, the moon, together despite them. • In Love: Look beyond the romantic
and business seem perfect. Hirav Shah explains: gestures and focus on compatibility,
FLove feels like an enchanting “Love isn’t about finding the per- values, and long-term goals.
dream, the moon radiates an ethere- fect person; it’s about building a last- As your business grows, so do the challenges • In Business: Anticipate challenges
al glow, and business looks like the ing bond through understanding and (File photo) and prepare for the long haul with
gateway to freedom and success. But adaptability over time.” a clear vision and strategy.
as we draw closer, cracks begin to ap- Hirav Shah advises:
pear. The moon has its craters, love its The Moon: A Symbol of Mystery Everything looks promising— “In love and business, perfection
complexities, and business its relent- and Resilience clients seem eager, profits appear isn’t what you find—it’s what you
less challenges. What we once saw as Imagine this: achievable, and the idea of being your build. The longer the journey, the
perfection transforms into something own boss feels empowering. greater the rewards when you stay
far more intricate. You’re lying on your back, staring But then reality kicks in: committed.”
But here’s the twist: it’s in these at the full moon on a cloudless night.
imperfections that the true magic lies. Its glow feels calming, almost hypnot- As your business grows, so do the Final Thoughts: The Beauty of the
Let’s unravel the stories of love, the ic, and you wonder how something so challenges. Suddenly, you’re faced Black Dots
moon, and business, and discover why far away could look so flawless. with financial constraints, market From afar, love, the moon, and
their flaws are the very reason they’re But have you seen it up close? competition, demanding clients, and business are captivating. Up close,
extraordinary. The moon’s surface is filled with the pressure of scaling operations. their black dots—the challenges, the
craters, scars from countless collisions The excitement begins to fade, re- craters, the struggles—become visible.
The Reality of Love: Before and with asteroids and comets. It’s rugged placed by sleepless nights and difficult But instead of diminishing their beau-
After Commitment and imperfect. Yet, it continues to decisions. ty, these imperfections make them
shine, captivating us night after night. real, relatable, and inspiring.
Here’s a scenario: Why Does This Happen? Whether you’re navigating a rela-
You’re deeply in love before Why It Matters: The initial phase of business feels tionship, staring at the moon, or run-
marriage. Every moment feels mag- The moon’s resilience reminds us like a honeymoon because you’re ning a business, remember this: per-
ical, every conversation sparks joy, that flaws don’t diminish beauty; they driven by enthusiasm and a sense of fection is overrated. The true beauty
and your partner seems flawless. You add character. Its scars tell stories of purpose. lies in embracing the flaws and turn-
make promises and commitments, survival and strength, inspiring us to Over time, the complexities of ing them into opportunities for growth
imagining a future filled with hap- shine despite our own challenges. running a business become apparent, and greatness.
piness. Everything seems perfect, Hirav Shah explains: requiring grit, strategy, and constant Hirav Shah concludes:
doesn’t it? “The moon teaches us to em- problem-solving. “Love, the moon, and business
brace our scars—they are not failures all have their black dots, but they also
But then comes reality:
but reminders of our journey.” The Takeaway: have the power to shine brighter be-
After marriage, and especially af- Business, like love, is never per- cause of them.”
ter a few years, those initial sparks of- Business: The Honeymoon Phase fect. It’s not the absence of challenges
ten fade. The quirks you once adored vs Reality that defines success, but the ability to
might become annoyances. Responsi- Here’s another scenario: navigate through them with resilience
bilities pile up, and life begins to test and adaptability. The writer is a well known Business
your bond. You might find yourself You’ve just started your first busi- Hirav Shah observes: Turnaround Specialist, Astro Strategist,
asking, “Where is the person I fell in ness. You’re filled with excitement, “In business, the real growth and BestSelling Author.
love with?” passion, and confidence. begins when the honeymoon phase [email protected]

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