Page 26 - The Indian EYE 042823

BUSINESS EYE APRIL 28, 2023 | The Indian Eye 26

Market & manufacturing: Tim Cook takes

Apple to India with a bang and in style

Viewing India as its long-term market, the iPhone manufacturer has expressed interest in expansion plans,

including manufacturing the latest products

OUR BUREAU
New Delhi

n a series of meetings with the
Union government and Prime
IMinister Narendra Modi, Apple
Chief Executive Officer Tim Cook
has expressed confidence about
a long-term working relationship
with India. After the meeting with
Prime Minister Modi, Tim Cook on
Wednesday tweeted, “Thank you
Prime Minister @narendramodi for
the warm welcome. We share your vi-
sion of the positive impact technolo-
gy can make on India’s future -- from
education and developers to manu-
facturing and the environment, we’re
committed to growing and investing
across the country.”
Prime Minister Modi also tweet-
ed after the meeting saying, “An abso-
lute delight to meet you, @tim_cook!
Glad to exchange views on diverse
topics and highlight the tech-powered
transformations taking place in India.”
Government sources said Apple Apple Chief Executive Officer (CEO) Tim Cook at the inauguration of India’s second Apple retail store named as ‘Apple Saket’, at Select Citywalk
has been praising the stability of India’s Mall, in New Delhi on Thursday (ANI/ Rahul Singh)
policy calling it “clearly impressive”.
Viewing India as its long-term
market, the iPhone manufacturer has Tim Cook. posed with two iPhones in his hands. Saket and Apple’s operations in India
expressed interest in expansion plans, Apple opened India’s second Take a look at some of the iP- run on 100 per cent renewable energy
including manufacturing the latest retail store called the ‘Apple Saket’, hones displayed at the center. A sweet and are carbon neutral,” the state-
products. Currently, the employment in New Delhi on Friday, amid loud request by a fan to Tim Cook for a ment added.
strength of Apple in India stands at 1 cheers and claps. A beaming Apple picture but in an ‘Apple’ way. A per- Apple said the store has more
lakh. Sources said this is expected to CEO Tim Cook welcomed the cus- son holding an iPad with a message on than 70 highly skilled retail team
go up to 2 lakh in the coming years. tomers to India’s second Apple retail it that read, “TIM JUST ONE PHO- members who come from a combined
In terms of the required skilled store in Saket at the famous Select TO PLEASE.” 18 states in India and collectively
labor, the Union government stands Citywalk Mall. Loud cheers rang out On Tuesday, Cook inaugurated speak more than 15 languages.
committed to supplying the required as the Apple CEO threw open the India’s first retail store in Mumbai’s The first-ever brick-and-mortar
manpower including providing cus- doors of the first India store and many Bandra-Kurla Complex (BKC). Art- retail outlets in India will mark a sig-
tomized requirements. It is in the excited gadget enthusiasts were seen ists took part in celebrations and nificant expansion of the US tech gi-
public knowledge that Gati Shakti posing with Cook for selfies. shake their legs on the dhol beats. ant in the country, offering their per-
Vidyalaya is designing courses for Cook received a warm welcome Apart from the loud cheer and sel- sonalized services and experiences to
manufacturers. The sources say that from one of Apple’s fans who bowed fies, what caught the eye during Apple customers.
such a similar arrangement can also down to greet him. store’s inauguration in Mumbai was Apple is leveraging India’s elec-
be made for Apple. Just look at the crowd eagerly the reaction of Tim Cook when a fan tronics market growth and has been
Tim Cook is currently in India waiting to touch the Apple products brought a more than 33-year-old Mac- heavily focusing on manufacturing its
for the launch of two Apple stores. in the store. And also witness the intosh Classic machine to the store. products in the country. Apple start-
The first was launched in Mumbai on huge store with glass walls around it. Coming back to Delhi store, it ed manufacturing its latest iPhone 14
Tuesday while the second retail store The craze of Apple was seen not will have a dedicated Apple Pickup models in India, just days after it had
will be launched in Delhi on Thurs- only on bags, t-shirts of the crowd but station which makes it easier for cus- a global unveiling. In India, the US
day. In another development, Union there was one of the fans who got an tomers to order online and collect tech giant is partnering with the top
Minister Ashwini Vaishnaw also Apple logo designed on the back of their devices in-store at a convenient three global smartphone manufactur-
tweeted about his meeting with CEO his head. And not only that he also time. “Like all Apple facilities, Apple ers -- Wistron, Foxconn, and Pegatron.

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