Page 36 - The Indian EYE 041924

BUSINESS EYE APRIL 19, 2024 | The Indian Eye 36

TECH T@LK

Lava set to enter smartwatch arena with Prowatch launch

The Prowatch is expected to boast a distinctive circular design, departing from the more
common rectangular shape seen in many smartwatches

OUR BUREAU versatility to its appeal, according to GSM Arena.
As the countdown to the April 23 launch event
San Francisco, CA
commences, Lava enthusiasts and tech aficionados
n a move set to shake up the smartwatch mar- alike are on the edge of their seats, eager for more
ket, Indian handset manufacturer Lava has details about the Prowatch’s features and capabilities.
Iofficially announced the debut of its inaugural With two weeks remaining until the grand unveiling,
smartwatch, the Prowatch. Scheduled for launch Lava is expected to ramp up its promotional efforts,
on April 23 at an event in India, Lava’s entry into teasing enthusiasts with glimpses of what’s to come.
the smartwatch arena signals a bold step into wear- In a statement regarding the upcoming launch, a
able technology. spokesperson for Lava expressed excitement, stating,
As per GSM Arena, with the official press note “The Prowatch represents a significant milestone for
dispatched to media outlets, anticipation is mounting Lava as we venture into the realm of wearable tech-
as enthusiasts eagerly await further details about Pro- nology. We believe our entry into the smartwatch
watch. While specifics remain under wraps, Lava has As the countdown to the April 23 launch event commences, market will redefine user expectations and offer a
hinted at some key features, igniting curiosity among compelling blend of innovation, style, and function-
consumers. Lava enthusiasts and tech aficionados alike are on the edge of ality.”
The Prowatch is expected to boast a distinctive their seats (File photo) With the stage set for Lava’s foray into smart-
circular design, departing from the more common watches, industry observers are keenly watching to
rectangular shape seen in many smartwatches. This will incorporate heart rate monitoring, catering to see how the Prowatch will fare in a fiercely compet-
deviation suggests Lava’s commitment to not only health-conscious users seeking to track their fitness itive landscape dominated by established players.
functionality but also style, potentially setting the levels and overall well-being. Additionally, specula- As April 23 approaches, all eyes are on Lava as it
Prowatch apart in a crowded market. tion is rife that the smartwatch may come equipped prepares to make its mark in the world of wearable
Further, Lava’s teasers suggest that the Prowatch with water resistance, adding a layer of durability and technology.

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