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Business Strategy with Hirav Shah APRIL 18, 2025 | The Indian Eye 37

BIZZ6 MARKETING FORMULA: A STRATEGIC

PATHWAY FOR BUSINESS SUCCESS

The Bizz6 Marketing Formula is designed for businesses that want to grow sustainably

and create lasting connections with customers

bution, businesses make it easy for
customers to find and buy the prod-
uct, removing barriers to purchase.
• Example: For our skincare brand,
Zone might involve selling on
e-commerce platforms, promoting
on Instagram, and partnering with
eco-friendly retail stores.
Hirav Shah highlights that “You
can’t expect customers to find you—
you need to meet them where they
spend their time.”Zone makes sure
businesses are present in the places
HIRAV SHAH that matter most to their audience.
4. ZEAL (Brand Engagement & Promotion)
n today’s crowded business land- Zeal represents the enthusiasm
scape, it’s not enough to simply Zeal represents the enthusiasm behind connecting with customers through brand engage- behind connecting with customers
Ioffer a good product or service. ment and promotion (File photo) through brand engagement and pro-
Businesses need a structured, effec- motion. This phase focuses on creat-
tive marketing approach to connect Why the Bizz6 Marketing Formula? “Your foundation determines ing emotional connections that keep
with customers, build loyalty, and Businesses were often trying to your future,” Hirav Shah emphasizes. customers engaged and foster loyalty.
drive growth. The Bizz6 Marketing piece together different marketing ap- The Blueprint phase allows business- • How It Helps: Zeal allows busi-
Formula, is designed to address these proaches without a clear, integrated es to build from a place of clarity and nesses to go beyond transactions,
exact needs, providing a clear, action- framework, which led to inconsistent re- confidence, knowing that their offer- building relationships with cus-
able framework that brings clarity and sults and missed opportunities. Seeing ing has real value. tomers that last. It turns buyers
results to businesses of all sizes. into loyal advocates who support
this gap, the Bizz6 Marketing Formula
the brand long-term.
What is the Bizz6 Marketing Formula? as a way to simplify marketing, provid- 2. Impact (Pricing & Value Perception) • Example: For the skincare brand,
Impact focuses on setting a pric-
The Bizz6 Marketing Formula ing a structured pathway that covers
is a comprehensive, four-part frame- every aspect of the customer journey. ing strategy that reflects the value of Zeal could involve running eco-con-
the offering, creating a perception of
scious campaigns, working with in-
work known as B.I.Z.Z.—Blueprint, How the Bizz6 Formula is Useful worth that appeals to the target au- fluencers, and creating loyalty pro-
Impact, Zone, and Zeal. This for- The Bizz6 Marketing Formula is dience. Pricing isn’t just about num- grams for repeat customers.
mula guides businesses through each designed for businesses that want to bers—it’s about communicating value. “Promotion is not just about
stage of their marketing journey, from grow sustainably and create lasting • How It Helps: A strategic approach sales—it’s about building a commu-
defining a core offering to building connections with customers. Here’s to pricing maximizes profitability nity,” says Hirav Shah. Zeal captures
lasting relationships with customers. how each component of the frame- while ensuring the product remains the essence of long-term success by
Each component focuses on a critical work provides value: attractive to customers. encouraging businesses to create a
part of the marketing process: • Example: For the skincare brand, Im- strong sense of connection with their
• Blueprint: Establishing the founda- 1. Blueprint (Core Offering) pact could involve testing different customers.
tion with a well-defined core offer- The Blueprint phase is where price points to find the right balance
ing that meets customer needs. businesses start by building a strong Get Started with the Bizz6
• Impact: Creating pricing and value foundation for their product or ser- of premium appeal and accessibili- Marketing Formula
ty, reinforcing the product’s value.
perceptions that resonate with the vice. This step ensures the offering is “Price is a reflection of value, not Are you ready to transform your
target audience. aligned with customer needs, well-re- marketing approach? The Bizz6 Mar-
• Zone: Reaching customers through searched, and clearly differentiated. cost,” says Hirav Shah. Impact ensures keting Formula offers a pathway for
that customers feel confident in their
the right channels, maximizing ac- • How It Helps: By defining a unique purchase decision, seeing the offering businesses to reach, engage, and retain
cessibility and engagement. value proposition, businesses create customers effectively. By following
• Zeal: Building loyalty through a clear message that resonates with as worth their investment. the steps of Blueprint, Imp act, Zone,
brand engagement and promotion- the target audience, making it eas- 3. Zone (Market Reach & Distribution) and Zeal, businesses are equipped
al efforts that inspire customers to ier to attract and retain customers Zone is all about reaching cus- to connect with their audience, drive
stay connected. from the start. tomers where they are. It involves se- sales, and build long-term loyalty.
With this structure, the Bizz6 • Example: A skincare brand launch- lecting the best channels and methods
Marketing Formula ensures that ev- ing a new organic line could use Blue- to ensure the product is visible, acces- The writer is a well known Business
ery element of marketing is strate- print to understand customer needs, sible, and top-of-mind for the target Turnaround Specialist, Astro Strategist,
gically aligned to drive growth and develop a UVP, and craft messaging audience. and BestSelling Author.
profitability. around purity and health benefits. • How It Helps: By optimizing distri- [email protected]

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