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Business Strategy with Hirav Shah APRIL 12, 2024 | The Indian Eye 36
Uncover the Secret to Creating Realistic
and Attainable Business Goals
By applying the SMART framework to your goal-setting process, you can ensure that
your goals are well-defined, realistic, and attainable.
(Representative/File photo)
Hirav Shah Start by clearly defining your long-term vision and objectives. This will provide the overarching direction and purpose for your goals
goals. It’s important to stretch your- the focus of your goals. a system of accountability to en-
n this article, we will uncover the self and your team, but not to the 3. Set Specific Goals: Using the sure that everyone is committed
key to creating goals that are not
point of impossibility.
Ionly realistic but also achievable. • Relevant: Goals should be relevant to SMART framework, set specific to achieving the goals. Regularly
goals that are aligned with your vi-
review progress, provide feedback,
Setting realistic and attainable
goals is vital for the success of any your business objectives and aligned sion and address the identified areas and hold individuals or teams ac-
with your long-term vision. Ensure
countable for their performance.
for improvement. Ensure that each
business. However, many entrepre- that your goals have a direct impact goal is clear, measurable, achiev- 9. Celebrate Achievements: Celebrate
neurs struggle to find the secret for- on your overall success and are in able, relevant, and time-bound. milestones and achievements along
mula that guarantees they achieve line with your values and priorities. 4. Break Down Long-Term Goals: the way. Recognize and reward
their desired outcomes.
• Time-bound: Goals should have Break down your long-term goals individuals or teams for their ef-
Understanding SMART goals a specific timeframe or deadline. into smaller, manageable mile- forts and successes. This will boost
(Specific Measurable Achievable Rele- This adds a sense of urgency and stones or objectives. This will make morale and maintain motivation
vant Time-bound) helps to prioritize tasks and allocate them less overwhelming and easier throughout the goal-setting journey.
• SMART goals are a popular frame- resources effectively. to track and achieve. 10.Adjust Goals When Necessary:
work for setting realistic and attain- • By applying the SMART framework 5. Assign Responsibilities: Assign re- Be flexible and open to adjusting
able goals. The acronym stands for to your goal-setting process, you can sponsibilities to team members or goals as circumstances change.
Specific, Measurable, Achievable, ensure that your goals are well-de- departments for each goal or mile- Market conditions, internal dynam-
Relevant, and Time-bound. Let’s fined, realistic, and attainable. stone. Clearly communicate expec- ics, and other factors may require
take a closer look at each element Step-by-step guide to setting realistic tations and ensure that everyone you to revise your goals to ensure
of the SMART framework: understands their role in achieving they remain relevant and attainable.
• Specific: Goals should be specif- and attainable business goals the goals. Conclusion:
ic and clearly defined. Instead of Now that we understand the 6. Track Progress and Measure Suc- By following this step-by-step
setting a goal to “increase sales,” importance of setting realistic and cess: Implement a system for track- guide, you can set realistic and attain-
specify the desired outcome, such attainable goals, let’s dive into a step- ing progress and measuring success. able goals that will drive your business
as “increase sales by 10% within six by-step guide to help you create goals Regularly review and evaluate your forward and position you for long-
months.” that will drive your business forward: progress against the set goals and
• Measurable: Goals should be mea- 1. Define Your Vision: Start by clearly make adjustments as necessary. term success.
surable so that progress can be defining your long-term vision and 7. Overcome Obstacles and Stay Mo- Exercise:
tracked and evaluated. Define spe- objectives. This will provide the tivated: Anticipate potential obsta- Please define your goal in
cific metrics or key performance in- overarching direction and purpose cles and challenges that may arise SMART way Specific - Measurable -
dicators (KPIs) that will be used to for your goals. during the goal implementation Achievable - Relevant - Time-bound
measure success. 2. Identify Key Areas for Improve- process. Develop strategies to over-
• Achievable: Goals should be chal- ment: Conduct a comprehensive come these obstacles and keep your The writer is a well known Business
lenging but attainable. Consider analysis of your business and iden- team motivated and focused on the Turnaround Specialist, Astro Strategist,
your available resources, capabil- tify areas that need improvement end result. and BestSelling Author.
ities, and constraints when setting or growth. These areas will become 8. Create Accountability: Establish [email protected]
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