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Business Strategy with Hirav Shah                                       APRIL 12, 2024     |  The Indian Eye 36


            Uncover the Secret to Creating Realistic



                            and Attainable Business Goals





         By applying the SMART framework to your goal-setting process, you can ensure that
                                  your goals are well-defined, realistic, and attainable.


























                                                                                                                             (Representative/File photo)


                    Hirav Shah                  Start by clearly defining your long-term vision and objectives. This will provide the overarching direction and purpose for your goals

                                            goals. It’s important to stretch your-  the focus of your goals.    a system of accountability to en-
           n this article, we will uncover the   self and your team, but not to the   3. Set  Specific  Goals:  Using  the   sure that everyone  is  committed
           key to creating goals that are not
                                            point of impossibility.
        Ionly realistic but also achievable.  • Relevant: Goals should be relevant to   SMART  framework,  set  specific   to achieving the goals. Regularly
                                                                              goals that are aligned with your vi-
                                                                                                                review progress, provide feedback,
            Setting realistic and attainable
        goals is vital for the success of any   your business objectives and aligned   sion and address the identified areas   and hold individuals or teams ac-
                                            with your long-term vision. Ensure
                                                                                                                countable for their performance.
                                                                              for improvement. Ensure that each
        business. However, many entrepre-   that your goals have a direct impact   goal is clear, measurable, achiev-  9. Celebrate Achievements: Celebrate
        neurs struggle to find the secret for-  on your overall success and are in   able, relevant, and time-bound.  milestones and achievements along
        mula that guarantees they achieve   line with your values and priorities.  4. Break  Down  Long-Term  Goals:   the way. Recognize and reward
        their desired outcomes.
                                          • Time-bound: Goals should have     Break  down  your  long-term  goals   individuals or teams for their ef-
        Understanding SMART goals           a  specific  timeframe  or  deadline.   into smaller, manageable mile-  forts and successes. This will boost
        (Specific Measurable Achievable Rele-  This adds a sense of urgency and   stones or objectives. This will make   morale and maintain motivation
        vant Time-bound)                    helps to prioritize tasks and allocate   them less overwhelming and easier   throughout the goal-setting journey.
        • SMART goals are a popular frame-  resources effectively.            to track and achieve.           10.Adjust Goals When Necessary:
          work for setting realistic and attain-  • By applying the SMART framework   5. Assign Responsibilities: Assign re-  Be  flexible  and  open  to  adjusting
          able goals. The acronym stands for   to your goal-setting process, you can   sponsibilities to team members or   goals as circumstances change.
          Specific,  Measurable,  Achievable,   ensure that your goals are well-de-  departments for each goal or mile-  Market conditions, internal dynam-
          Relevant, and Time-bound. Let’s   fined,  realistic,  and  attainable.  stone. Clearly communicate expec-  ics, and other factors may require
          take a closer look at each element   Step-by-step guide to setting realistic   tations and ensure that everyone   you to revise your goals to ensure
          of the SMART framework:                                             understands their role in achieving   they remain relevant and attainable.
        • Specific:  Goals  should  be  specif-  and attainable business goals  the goals.                    Conclusion:
          ic  and  clearly  defined.  Instead  of   Now that we understand the   6. Track Progress and Measure Suc-  By  following  this  step-by-step
          setting  a  goal  to  “increase  sales,”   importance of setting realistic and   cess: Implement a system for track-  guide, you can set realistic and attain-
          specify the desired outcome, such   attainable goals, let’s dive into a step-  ing progress and measuring success.   able goals that will drive your business
          as “increase sales by 10% within six   by-step guide to help you create goals   Regularly review and evaluate your   forward and position you for long-
          months.”                        that will drive your business forward:  progress  against  the  set  goals  and
        • Measurable: Goals should be mea-  1. Define Your Vision: Start by clearly   make adjustments as necessary.  term success.
          surable so that progress can be   defining your long-term vision and   7. Overcome Obstacles and Stay Mo-  Exercise:
          tracked and evaluated. Define spe-  objectives. This will provide the   tivated: Anticipate potential obsta-  Please  define  your  goal  in
          cific metrics or key performance in-  overarching direction and purpose   cles and challenges that may arise   SMART way Specific - Measurable -
          dicators (KPIs) that will be used to   for your goals.              during the goal implementation   Achievable - Relevant - Time-bound
          measure success.                2. Identify  Key  Areas  for  Improve-  process. Develop strategies to over-
        • Achievable: Goals should be chal-  ment: Conduct a comprehensive    come these obstacles and keep your   The writer is a well known Business
          lenging but attainable. Consider   analysis of your business and iden-  team motivated and focused on the   Turnaround Specialist, Astro Strategist,
          your available resources, capabil-  tify areas that need improvement   end result.                         and BestSelling Author.
          ities, and constraints when setting   or growth. These areas will become   8. Create Accountability: Establish   [email protected]


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