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Business Strategy with Hirav Shah APRIL 04, 2025 | The Indian Eye 40

YOUR BUSINESS NEEDS

THREE THINGS FROM YOU

vert ambition into reliable actions
that deliver measurable results.
• “Driving without a roadmap is like
speeding without a destination. You
need a repeatable process to direct
your efforts and multiply success,”
says Hirav.
• With a structured approach, you
can predictably reach new targets
and break through limits, giving
your ambition a practical, impactful
pathway.
FAQs
HIRAV SHAH Q1: Why is never being satisfied im-
portant for business growth?
• Being unsatisfied fuels continual
n business, complacency is the Complacency can turn hard-won success into vulnerability, weakening your competitive edge improvement and prevents com-
silent threat that can creep in at placency, which can stagnate a busi-
Iany time. The moment you start (Representative/File photo) ness. This mindset encourages you
to feel comfortable, your business to push for more and keep evolving.
may begin to stagnate. To thrive in to- 1. Never Be Satisfied about doing the work, especially Q2: How can I make sure I’m consis-
day’s fast-paced landscape, you need • Satisfaction can be dangerous. when it’s hard or inconvenient. tently raising my targets?
a relentless commitment to three When you start feeling content with • “Dreams are only worth it when • Set milestones, and as you get clos-
core principles: never being satisfied, your achievements, it can lead to they turn into results. That requires er to achieving each one, raise the
always increasing the target, and ruth- complacency, which often opens action—every single day,” bar incrementally. This ensures that
lessly implementing your strategies. the door to missed opportunities Why Complacency Can Cost You you’re always working toward a big-
“In business, there is no room for com- and stalled growth. ger goal and staying competitive.
fort zones. If you’re comfortable, you’re • Adopting a mindset of never being Everything Q3: What does ruthless implementation
not growing.” satisfied keeps you and your team • Reflecting on his own journey, Hi- mean in practical terms?
What is Comfort Zone: motivated and constantly pushing rav Shah shares, “The only times • Ruthless implementation is about
• The comfort zone is a psychological for new heights. I’ve come close to losing big in my disciplined execution. It means
committing to your plans, following
career were when I allowed myself
state in which a person feels at ease, • “Growth is a journey, not a desti- to get comfortable. through on strategies, and taking
secure, and in control of their envi- nation. The moment you stop, the • Comfort is the enemy of progress.” action even when it’s challenging.
ronment. competition overtakes you.”
• In this zone, there’s minimal stress, 2. Always Increase the Target Complacency can turn hard-won Q4: How can I create a repeatable pro-
success into vulnerability, weaken-
cess for success?
as people engage in activities they’re ing your competitive edge. • Identify key actions that drive re-
familiar with and feel confident do- Once You Get Close • By remaining dissatisfied, you main- sults, and standardize them across
ing. • Success is a moving target. When
• However, while it’s comfortable, you’re about to achieve a goal, it’s tain the drive to explore new op- your team. This could include set-
ting clear objectives, creating ac-
portunities and push beyond what
staying in this zone often limits essential to set a new one. seems possible. countability systems, and establish-
growth and progress because there’s • This approach keeps your focus • Staying hungry, dissatisfied, and ing regular progress reviews.
little motivation to take on challeng- sharp and fuels continuous im- motivated by progress, rather than Q5: What are some signs of complacen-
es or pursue new experiences. provement. Incrementally increas- by comfort, is what keeps your busi- cy to watch out for?
What is Comfort Zone in Business: ing targets creates an environment ness moving forward. • Signs include lack of new ideas, no
• In a business context, the comfort where innovation flourishes, and • This perpetual dissatisfaction is not change in goals, diminished motiva-
teams are always aiming higher.
zone refers to routines, practices, or • “Aim higher, because that’s where about negativity; it’s about using tion, and low risk-taking. If you’re
strategies that are familiar, low-risk, real breakthroughs happen.” ambition as fuel for bigger and bet- noticing these, it’s time to re-eval-
and predictable. ter outcomes. uate your strategy and refocus on
• While these habits might create 3. Ruthlessly Implement Relentless Drive Needs a growth.
stability in the short term, they can • Execution is the bridge between Remember, in Hirav Shah’s
become dangerous if they limit a vision and results. Without ruth- Repeatable Process words, “Stay hungry. Stay dissatis-
company’s willingness to adapt, in- less implementation, even the best • While drive and ambition are es- fied. That’s how extraordinary busi-
novate, or take calculated risks in strategies are nothing more than sential, they alone aren’t enough. nesses are built.”
response to market changes. dreams. To build a sustainable, successful
• Staying in a comfort zone can lead • Consistently translating goals into business, you need a repeatable The writer is a well known Business
to stagnation, missed opportunities, action requires discipline, focus, process—a formula that ensures Turnaround Specialist, Astro Strategist,
and even irrelevance, especially in and resilience. consistent outcomes. and BestSelling Author.
fast-paced industries. • It’s not just about planning; it’s • This structure enables you to con- [email protected]

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