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North The Indian Eye

AMERICANNewsline

14 APRIL 03, 2023

The Cumin Club Celebrates New

Product Launch with Food and Art

The dining experience was an intersection of Indian food and art curated under the direction

of Chef Dalia David and hyper-realistic artist Sarasvathy TK

OUR BUREAU

New York, NY
he Cumin Club – a nation-
wide 5-minute meal kit -- an-
Tnounced the launch of their
highly-requested newest dish, the
Hyderabadi Biryani at an event in
New York City. The company shared
the news at a private dinner held at
Lees Private Dining on Wednesday,
March 15th, for food journalists and
culinary content creators.
“We’re always striving to bring
new and exciting dishes from differ-
ent regions of India to customers’ ta-
bles. So, we’re thrilled to announce
the much-awaited launch of the
Hyderabadi Biryani, a recipe made
with 15 different spices. Our team of
culinary experts went through many
iterations to perfect this recipe, and
we’re sure this is going to be a cus-
tomer favorite! says Ragoth Bala,
co-founder of The Cumin Club. “
The dining experience was an
intersection of celebrating Indian
food and art and was curated under
the creative direction of Chef Dalia
David and hyper-realistic artist Sar-
asvathy TK who loaned pieces from
her private collection ‘Bhojan’. Ti- TCC Co-Founders Ragoth and Harish with Palak Patel and Achala TCC Marketing Director
tled, The Cuisines of India, guests
were treated to a culinary journey to
elevate their five senses. Harish Visweswaran, co-found- 8 regions across India. The authen- made by local chefs across India
The evening began with Pav er of The Cumin Club said, “At the tic, regionally-diverse Indian meals and delivered to customers’ door-
Bhaji naan bites and Sabudana Sal- Cumin Club, we care deeply about made in five minutes, start at just steps around the world. The Cumin
ad plated on crisped rice paper, fol- food, culture and representation. $4.99/meal and include everything Club meal kits are vegetarian, fla-
lowed by Hyderabadi Biryani served Our NYC Dinner event was right at from popular dishes like Paneer But- vor-packed, five-minute meals and
with Peanut Salan, Methi Matar the intersection of all three of these ter Masala and Dal Chawal to hard- are priced starting at $4.99.
Malai in a cashew gravy and Dal elements. We thank all our guests for to-find dishes like Aloo Posto from The Cumin Culinary Brands
Makhani with a dahi drizzle for the sharing a meal with us and helping Kolkata. also includes The Cumin Club Indi-
mains, and ended with sweet Gajar us share our stories with the world. The Cumin Club is a branch of an Kitchen, a new restaurant concept
Halwa with a side of grape and star- We plan to host many more such The Cumin Culinary Brands that in downtown Chicago serving build
fruit granita. The Co-Founders also dinners in the future, across the US was established in 2019 and is head- your own bowls and naan pizzas.
presented a quick demonstration by and the world.” quartered in Chicago, IL. The Cum-
adding hot water to Dal Chawal to The Cumin Club currently of- in Club offers curated subscription Photos: Sai Kesari
showcase the ease and speed of pre- fers more than 30+ dishes and a meal plans drawn from authentic
paring a full meal within minutes. constantly growing menu, from over regional Indian cuisines. Meals are Continued on next page... >>

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