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BUSINESS EYE FEBRUARY 16, 2024 | The Indian Eye 35

TECH T@LK

Apple’s new AI Image tool lets users edit pics by describing them

OUR BUREAU tures to its devices this year, as per
The Verge.
San Francisco, CA
As per another report in The
ech giant Apple has unveiled a Verge, Apple is officially launching
new AI Image tool that lets us- its Apple TV, Apple Music, Apple
Ters edit their pictures without Devices apps on Windows this week.
even touching the editing software. The apps were originally launched in
According to The Verge, The MGIE preview last year, but Apple has now
model (MLLM-Guided Image Edit- removed the preview tag after work-
ing), which Apple worked on with the ing with Microsoft to launch the apps.
University of California, Santa Barba- The trio of apps, in combination
ra, can crop, resize, flip, and add filters with an overhauled iCloud for Win-
to images all through text prompts. dows app, are designed to move Win-
MGIF can be applied to simple dows users away from the reliance of
and more complex image editing iTunes, according to MacRumors. If
tasks like modifying specific objects you use Apple TV, Apple Music, and
in a photo to make them a differ- reasonable image editing. We con- tasks on pictures they create through Apple Devices then iTunes is only
ent shape or come off brighter. The duct extensive studies from various text inputs. Photoshop creator Ado- required for access to podcasts and
model blends two different uses of editing aspects and demonstrate that be, which most people turn to for audiobooks on Windows.
multimodal language models. First, it our MGIE effectively improves per- image editing, also has its own AI The Apple Music app provides
learns how to interpret user prompts. formance while maintaining compet- editing model. Its Firefly AI model access to the iTunes library, along-
Then it “imagines” what the edit itive efficiency. We also believe the powers generative fill, which adds side song and album purchases.
would look like (asking for a bluer MLLM-guided framework can con- generated backgrounds to photos, Apple TV also lets Windows users
sky in a photo becomes bumping up tribute to future vision-and-language reported The Verge. watch movies and TV shows from
the brightness on the sky portion of research,” the researchers said in the Apple has not been a big player their iTunes library, along with sub-
an image, for example). paper, as per The Verge. in the generative AI space, unlike scription streaming content. Apple
“Instead of brief but ambiguous While some image generation Microsoft, Meta, or Google, but Devices lets PC owners backup or
guidance, MGIE derives explicit vi- platforms, like OpenAI’s DALL-E Apple CEO Tim Cook has said the restore iPhones and iPads, as well as
sual-aware intention and leads to 3, can perform simple photo editing company wants to add more AI fea- sync content to those devices.

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