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Business Strategy with Hirav Shah JANUARY 24, 2025 | The Indian Eye 34

“No Certainty in Politics, Health, Business

or Death - What’s Your Strategy?

In business, uncertainty is a constant companion. Market trends can shift, customer

preferences can change, and economic conditions can fluctuate

it’s important to have flexible work
policies and plans in place to handle
health-related disruptions.
Q: Why is there uncertainty in business?
A: Business uncertainty comes from
changes in the market, custom-
er preferences, and the economy.
Things can shift quickly, and busi-
nesses need to adapt to survive.

Q: How can businesses handle uncer-
tainty?
Hirav Shah A: Businesses can handle uncertain-
ty by being flexible, innovative, and
n life, there are few constants, Business uncertainty comes from changes in the market, ready to change direction if needed.
and one of them is uncertainty. customer preferences, and the economy. Things can shift quickly, and businesses need to Diversifying revenue sources and
IWhether it’s in politics, health, staying on top of trends also help.
business, or even the inevitability of adapt to survive (Representative/File photo) Q: Why do we need to think about un-
death, the only certainty is that we certainty in life and death?
will all face the unknown at some remains a significant concern for our time, and to leave a lasting im- A: Life and death are the ultimate un-
point. pact.
individuals and businesses. certainties because we don’t know what
• A sudden illness can disrupt lives, • Dealing with this uncertainty will happen or when. Thinking about
The question is, how do we careers, and companies. means living with intention. this can help us focus on what’s import-
cope with this uncertainty? • The COVID-19 pandemic is a Navigating Uncertainty in Life, ant and make the most of our time.
prime example of how health un-
How do we navigate a world certainties can have far-reaching Politics, and Business Exercise: Navigating Uncertainty
consequences.
where the rules can change • Managing health-related uncer- Q: Why is there so much uncertainty in in Life and Business
Step 1: Identify Areas of Uncertainty
politics?
overnight, where today’s plan tainty involves proactive measures. A: Politics is always changing due to Step 2: Assess Your Control
may not work tomorrow, and • elections, new laws, and global events. • For each area of uncertainty, ask
These changes can affect businesses
yourself: “What can I control in
where the future is always just The Uncertainty in Business and people’s lives, making it hard to this situation?”
• In business, uncertainty is a con-
out of reach? stant companion. Market trends predict what will happen next. • Make two lists: one for the aspects
can shift, customer preferences can Q: How can I deal with political uncer- you can control and one for the as-
pects you cannot control.
The Uncertainty in Politics change, and economic conditions tainty in my business? Step 3: Develop a Plan for What You
can fluctuate.
• Politics is a realm where uncertainty • Successful businesses are those that A: Stay informed about political Can Control
changes and be ready to adapt your
is almost a given. Political climates learn to thrive in uncertainty rather plans if needed. It’s also helpful to Step 4: Create Contingency Plans
shift with elections, policy changes, than be paralyzed by it. have backup plans and strong con- • Consider the aspects you cannot
and international developments. control. Develop a simple contin-
• Leaders rise and fall, alliances • They innovate, adapt, and remain nections that can support you during gency plan for each one.
resilient in the face of challenges.
uncertain times.
form and break, and the global Step 5: Build Resilience
stage is ever-changing. The Ultimate Uncertainty: Life Q: Why is health so unpredictable? Write down three practices or
• For businesses, this political uncer- and Death A: Health can be unpredictable be- habits you can adopt to build resil-
tainty can lead to regulatory chang- • Death is the ultimate uncertainty, cause illnesses or accidents can hap- ience and better cope with uncertain-
es, shifts in trade agreements, and the one aspect of life that is both pen at any time, even when we don’t ty. This could include mindfulness
fluctuations in market conditions. certain and unknowable. expect them. This can disrupt our exercises, regular physical activity,
How do you deal with this? • While it’s a topic many prefer not personal lives and businesses. or staying connected with supportive
• The Uncertainty in Health to dwell on, acknowledging the re- Q: What can I do to manage health un- friends and family.
• Health is another area where un- ality of mortality can bring clarity certainties? The writer is a well known Business
certainty reigns supreme. to how we live our lives. A: Take care of your health by living Turnaround Specialist, Astro Strategist,
• Despite advances in medicine, the • It encourages us to focus on what a healthy lifestyle and having access and BestSelling Author.
unpredictability of health issues truly matters, to make the most of to good healthcare. For businesses, [email protected]

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