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    NORTH AMERICAN Newsline                                           NOVEMBER 28, 2025        |  The Indian Eye 22

                    NYC Launches “Ageism Stops With You”

            Campaign to Challenge Stereotypes and Build

                       an Inclusive Future for All Generations

            OUR BUREAU
            New York, NY
                  he NYC Department for
                  the Aging (NYC Aging) has
            Tlaunched Ageism Stops With
            You, an ambitious, citywide media
            campaign aimed at challenging age-
            based stereotypes and inspiring New
            Yorkers to value every stage of life.
            Unveiled at the City Store in down-
            town Manhattan, the campaign uses
            print, video, and digital messaging
            across the city to encourage New
            Yorkers  to  recognize  ageism,  call  it
            out, and actively work to end it. The
            guiding message is simple: a city that
            respects every generation is stronger,
            fairer, and more resilient.
                The  launch  brought  together
            senior leaders from the Depart-
            ment of Citywide Administrative  Yorkers as they age.               employees, preserve institutional  ard said the program proves that
            Services (DCAS), NYC Public           “For New York City to be tru-  knowledge, and strengthen oper-  closing generational gaps is essential
            Schools, and the Department of  ly  inclusive, we  must  serve  all  New   ations across agencies. Today, 136  to strengthening communities and
            Youth  and  Community  Develop-   Yorkers, regardless of age,” May-  Silver Stars are employed across city  ensuring young New Yorkers inherit
            ment (DYCD), signalling an un-    or Eric Adams said at the launch.   departments, demonstrating the val-  wisdom, resilience, and perspective.
            precedented, cross-agency commit-  “We’ve made real progress in de-  ue of age-diverse workplaces.        DCAS Commissioner Louis A.
            ment to uprooting ageism through  livering services and care for older   NYC Public Schools and DYCD,  Molina praised the campaign’s visi-
            education, workforce development,  adults, but ending ageism requires   both members of the Cabinet for  bility, noting that featuring Ageism
            media outreach, and intergenera-  shifting mindsets across generations.   Older New Yorkers, highlighted  Stops With You prominently at 1
            tional engagement. Together, the  Ageism Stops With You takes that   their own intergenerational pro-  Centre Street underscores the city’s
            agencies framed the campaign as a  step. I applaud NYC Aging and our   grams. NYC Public Schools uses an  commitment to dignity and inclu-
            pivotal step toward redefining what  partner  agencies  for  uniting  behind   ageism curriculum to teach students  sion.  “Every  generation brings  val-
            it means to age with dignity and  this vital campaign. Together, we are   how stereotypes form and how to  ue,” he said. “Experience and inno-
            purpose in New York City.         building  a more welcoming and  in-  challenge them. More than 1,800 stu-  vation together make our workforce
                The centerpiece of the campaign  clusive intergenerational city.”  dents have completed the program  — and our city — stronger.”
            — a powerful video that debuted at    NYC Aging Commissioner Lor-   so far, with more schools joining     City leaders emphasized the ur-
            the launch — will air on local tele-  raine Cortés-Vázquez described age-  each year. “Ageism is learned, but  gency behind these efforts. In 2010,
            vision and circulate widely on social  ism as “an insidious form of discrim-  so is empathy,” said Schools Chan-  the number of older New Yorkers
            media, especially through DYCD’s  ination that cuts across race, culture,   cellor Melissa Aviles-Ramos. “We  surpassed the number of school-aged
            platforms to engage young New  and age.” She emphasized that with   are helping students build a culture  children for the first time. By 2040,
            Yorkers. The wider campaign has  older New Yorkers playing an in-   rooted  in  dignity,  respect,  and  con-  an estimated 20 percent of city resi-
            already taken over subways, buses,  creasingly  central  role  in  the  city’s   nection.”            dents will be age 60 or older. As New
            LinkNYC kiosks, community and  workforce, neighborhoods, and civic      DYCD’s “My NY Story” initia-  York prepares for this demographic
            ethnic media outlets, and NYC Ag-  life, the campaign represents a time-  tive brings young and older NYCHA  shift, campaigns like Ageism Stops
            ing’s website, ensuring the message  ly and necessary intervention. “This   residents together for structured sto-  With You will help shape a city where
            reaches millions.                 campaign reminds us that everyone   rytelling sessions. Participants share  older adults remain active, engaged,
                The initiative builds on the Ad-  can be affected by ageism — but   personal histories, discover shared  and valued.
            ams administration’s broader record  anyone can be part of the solution,”   experiences, and build trust across   With agencies united, programs
            of investment in older New Yorkers.  she said.                      generations. In 2025 alone, the pro-  expanding, and a public message
            Over the past three years, the city has   One of the city’s key anti-ageism   gram brought 100 residents together  now  resonating  across  every  bor-
            expanded services through the Cabi-  initiatives is the Silver Stars program,   for more than 100 hours of inter-  ough, the campaign marks a signifi-
            net for Older New Yorkers, sustained  launched by NYC Aging and DCAS   generational dialogue — work that  cant step toward ending ageism and
            NYC Aging’s budget beyond federal  in 2022. The program hires retired   earned a national Program of Mer-  building a New York where every
            COVID-19 relief, and launched in-  city workers to return in part-time   it award from Generations United.  generation can live, work, and thrive
            novative programs to support New  roles  where they  mentor  younger   DYCD Commissioner Keith How-   — together.

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