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    NORTH AMERICAN Newsline                                           NOVEMBER 07, 2025        |  The Indian Eye 18

                 Renascent Media & Bridgewater Commons

                           Celebrate Diwali’s Festival of Lights

                     Diwali @ The Commons” — A Grand Festival of Lights Bringing Culture,
                                             Community & Celebration Under One Roof

            OUR BUREAU
            Bridgewater, NJ
                  enascent Media, in collaboration with
                  Bridgewater Commons, proudly hosted
            RDiwali @ The Commons, a large-scale cul-
            tural celebration that brought the color, music, and
            spirit of India’s biggest festival to one of the East
            Coast’s premier shopping destinations.
                The immersive two-day festival featured live
            folk dances, a saree walk, live music, mini-Ram-
            leela, and a Bollywood flash mob finale, along with
            free mehndi stations, vendor showcases, product
            sampling, and community engagement activities —
            drawing thousands of attendees from across New
            Jersey and neighboring states.
               “Diwali @ The Commons is more than an
            event — it is a feeling of unity, belonging, and cul-
            tural pride brought to life in a mainstream space,”
            said Tanvi Prenita Chandra, President, Renascent
            Media. “We are proud to collaborate with Bridge-  Northlandz and more.                     open-air district with additional dining and life-
            water Commons to create an experience where      Founded in 2007, Renascent Media bridges   style  brands.  Acquired  in  2023  by  Pacific  Retail
            heritage meets community, and where people of   global brands with the South Asian community   Capital Partners, Bridgewater Commons contin-
            all backgrounds can celebrate together.”      through end-to-end marketing solutions, cultur-  ues to serve as a vibrant regional hub for commu-
                This year marked the first time the mall hosted   al productions, and on-ground events. With deep   nity engagement and commerce.
            Diwali over two consecutive days — October 18   insight into South Asian consumer behavior, the
            and 19 — to meet growing public demand.       agency delivers strategic media planning, buying,
               “Our previous one-day festivals created such   event  management,  influencer  marketing,  and
            excitement that we knew we had to expand to re-  content production. Renascent Media is the pro-
            flect the scale of Diwali,” said Tom Kovacic, Mar-  ducer of all seasons of the acclaimed TV reality
            keting & Business Development Director, Bridge-  show “ShopRite Cooking Star” and has served
            water Commons. “It was wonderful to see not just   clients including Wakefern Food Corp, National
            our strong South  Asian  community participate,  Retail Solutions, Raj Jewels, and others.
            but also guests  from  all  backgrounds  learning   Located along Interstate 287 at Routes 22 and
            about the culture and its traditions.”        202/206, Bridgewater Commons is a 1.2 million-
                The  celebration  also  honored  the  contribu-  square-foot shopping, dining, and entertainment
            tions  of  dance  academies,  influencers,  cultural   destination  —  the  largest  in  Somerset  County.
            organizations, sponsors, and vendor partners who   Home to more than 150 retailers and restaurants
            played a vital role in the event’s success. Participat- — including Apple, Lululemon, Fogo de Chão,
            ing brands and vendors included Star Tours, New   Williams-Sonoma, and LOFT — the center also
            York Life, Horizon BCBS, LT Foods, Shan Foods,  features The Village at Bridgewater Commons, an

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