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    North                       The Indian Eye

                              AMERICANNewsline

             14                                                                                                             OCTOBER 31, 2025
                   Century Cricket Centres Opens First

                           U.S. Location in Houston, Texas

              Innovative 24/7 indoor cricket training facility launches, marking a major milestone in global expansion

            OUR BUREAU
                                                                                                                  mance analytics, ball tracking, and
            HOUSTON, TX                                                                                           Bat Sensor technology, and with
                                                                                                                  Straight Drive for bowling machine
                  entury  Cricket  Centres  has                                                                   technology, creating a custom-built
                  officially  opened  its  first  U.S.
                                                                                                                  comprehensive training platform.
            Cfacility in Houston, Texas -                                                                         Together, these partnerships have
            launching a state-of-the-art, 24/7                                                                    enabled Century to create a fully
            indoor cricket training centre that                                                                   integrated, tech-enabled environ-
            blends world-class technology with                                                                    ment that redefines cricket training
            community  connection  to  redefine
            how cricket is played, trained, and                                                                   - merging data, design, and commu-
                                                                                                                  nity to deliver an experience unlike
            experienced.                                                                                          anything else in the sport.
                The  official  opening  event  was
            scheduled for Saturday 25 October,
            followed by a Community Open Day                                                                        ENTERING THE U.S. CRICKET
            from 12:00 p.m. to 12:00 midnight,                                                                              ECOSYSTEM
            where players, families, and fans are                                                                     he Houston launch coincides with
            invited to tour the facility, see live                                                                TCentury Cricket Centres’ deep-
            demonstrations of the technology,                                                                     er  involvement  in the  growing U.S.
            and meet the team behind this new                                                                     cricket landscape. Century Cricket’s
            cricket experience.
                                                                                                                  President and CEO Stuart Giles will
                                                                                                                  speak at the Cricket Impact Summit
                A NEW ERA OF CRICKET                                                                              (in San Francisco on 22–24 October),
                       TRAINING                                                                                   joining the panel “The Innovation En-
                                                                                                                  gine: Disrupting Cricket’s Norms.” The
                entury Cricket Centres are
            Cbuilt     around   one   simple                                                                      event brings together global crick-
                                                                                                                  et innovators and decision-makers
            idea —  cricket, 100% of the time.                                                                    shaping the future of the sport.
            Each facility combines advanced
            training tools and data-driven in-
            sights to help players improve faster                                                                 “Launching in Houston and con-
            and smarter. From smart bowling                                                                       tributing to the conversation in
            machines and real-time ball tracking,                                                                 San Francisco are major mile-
            to  high-definition  video  replay  and
            bat sensor analytics - the system pro-                                                                stones for  Century,” said  Mr
            vides  a  complete,  interactive  experi-                                                             Giles. “We’ve spent years devel-
            ence for every level of cricketer, from                                                               oping a world-first environment
            beginners to professionals.
               “Having experienced an early  -  offering  flexible  gym-style  access,   GLOBAL FOUNDATIONS,      that combines  technology,  ac-
            version of our integrated system in   next-generation technology, and a     LOCAL IMPACT              cessibility, and community - and
            the Bangalore test lab, it’s been in-  welcoming community space that                                 we’re thrilled to share it with the
            credible to now see it all come to life   makes cricket  training possible any-  hile Houston marks Century’s
            here in Houston,” said Stuart Giles,  time, rain or shine.          Wfirst  U.S.  site  and  their  first  U.S. cricket community.”
            Century Cricket President and CEO.   “What’s most exciting is that this   fully integrated location, the brand
            “Standing in the lane and  seeing   is just the beginning,” said Armind-  is  already  established  internation-  Founded in Australia, Century
            your data and video replays appear   er Thind, CEO and Co-Founder of   ally. Founded in Australia, Century   Cricket  Centres  is  redefining  how
            instantly on the LED screens is not   StanceBeam. “The platform we’ve   has spent years trialling and testing   cricket is played and trained with a
            only engaging  - it’s game-changing.  built with Century has enormous   its concept model, and developing   global network of 24/7 indoor facili-
            It turns every training session into an   potential to evolve even further —  technology, design, and operations   ties powered by world-class technol-
            immersive, professional-level experi-  from deeper analytics and coaching   through dedicated test facilities and   ogy. By combining intelligent bowl-
            ence.”                            integration to new ways for players   R&D partnerships.             ing machines, bat-sensor data, video
                The Houston facility brings all   around the world to connect and   Century has partnered with Ban-  replay,  and  flexible  access,  Century
            of Century’s innovations togeth-  compete. Houston is a huge step for-  galore-based technology company   is making cricket accessible to every-
            er for the first time in one location   ward for cricket innovation.”  StanceBeam for integrated perfor-  one, everywhere — 100% of the time.

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