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    Business Strategy with Hirav Shah                                   OCTOBER 24, 2025  |      The Indian Eye 36

            How to Turn Personal Values Into Brand Value: Why Your

                   Inner Compass Is Your Brand’s Strongest Currency

                                                                                                                  • Codify your values into team rit-
                                                                                                                    uals, culture books, brand guide-
                                                                                                                    lines, and onboarding experiences.
                                                                                                                    Build a decision-making frame-
                                                                                                                    work around those values. When
                                                                                                                    every team member understands
                                                                                                                    the “why” behind the brand, they
                                                                                                                    naturally protect  and amplify  it—
                                                                                                                    even without your daily presence.
                                                                                                                  • “Scaling  doesn’t  dilute  values—
                                                                                                                    lack of clarity does.”  — Hirav Shah
                       HIRAV SHAH                                                                                 What’s the Cost of Compromising on Your
                                                                                                                  Core Beliefs?

            Do Values Really Matter in Business?                                                                  • When you chase trends and aban-
            Let’s pause for a moment.                                                                               don your  values, customers  lose
                                                                                                                    trust—and teams lose clarity.
            • When people choose a brand, are                                                                     • You risk confusing your audience,
              they just buying a product—or are                                                                     weakening your culture, and cre-
              they buying into a belief?
                                               Kiran Mazumdar-Shaw’s passion for breaking stereotypes and using biotechnology for social   ating a brand that lacks soul. Over
                                                                                                                    time, inconsistency leads to irrel-
            In today’s saturated market,                  impact gave Biocon a bold, purpose-led identity (File photo)  evance.  Holding  firm  to  your  val-

            consumers crave more than just                                                                          ues—even  under  pressure—isn’t
                                                                                                                    idealism, it’s long-term strategy.
            quality. They seek connection,      pression, or lifestyle independence.  Which Famous Entrepreneurs    • “A value once compromised is a
            meaning, and authenticity. And    • The stronger the alignment be-       Turned Personal Beliefs Into    brand once questioned.” — Hirav
                                                                                                                    Shah
            that connection often comes         tween your inner world and your         Billion-Dollar Brands?    Final Thoughts: Values Are Not Just Eth-
                                                business, the more authentic and
            from a founder’s personal val-      trustworthy your brand feels.       Ratan Tata – Trust & Responsibility  ics—They’re Brand Economics
            ues—the invisible backbone of     How Do You Turn What You Believe into a   Tata Group’s DNA mirrors   • In a competitive world where offers
                                                                                                                    can be copied and prices undercut,
            powerful brands.                  Brand People Trust?               Ratan Tata’s belief in ethics, trust,   values are the moat that protect
                                              Turning values into brand value is a   and  nation-first  thinking.  Even  in   and differentiate your brand.
            • Think of brands like Apple (inno-  clear 4-step process:          tough times, the company’s decisions   • Brands that stand for something
                                                                                are guided by purpose, not just profit.
                                              1. Define Your Values
              vation), Tata (trust), or Patagonia   • List 3–5 core values you live by.                             become unforgettable. Those that
              (sustainability)—their  products  Ask: What am I unwilling to com-  Anand Mahindra – Innovation & Optimism  don’t—fade.
              change, but their values remain   promise on?                                                       • “When your business reflects your
              their strongest assets.         2. Bridge Values to Business Deci-    Mahindra’s digital persona is vi-  soul, success becomes sustainable.”
                “A brand is not what you                                        brant, inclusive, and hopeful—exactly   — Hirav Shah
                                                sions
            sell—it’s  what  you  stand  for.”     • Match each value with brand be-  how he leads his business. His value   FAQs
            — Hirav Shah                                                        for innovation shows in both vehicles
                                                haviors. If you value excellence,                                 Q1. What if my personal values clash with
            What Are Personal Values—and Why Do   how do you reflect that in packag-  and ideas.                  market trends?
            They Impact Brand Building?         ing or quality checks?              Kiran Mazumdar-Shaw – Courage    Stick to your values and adapt the ex-
                Your personal values are non-ne-  3. Infuse It into Brand Touchpoints                             pression, not the core. Trends fade; val-
            gotiables. They are the principles that   • Make your values visible in every-  & Science for Good    ues build legacy.
            shape how you think, make decisions,   thing—website copy, design style,   Her passion for breaking stereo-  Q2. Can I build a personal brand separate
            and interact with the world. In busi-  social media tone, service attitude,   types and using biotechnology for so-  from my company’s brand?
            ness, they influence your design, cus-  even refund policies.       cial impact gave Biocon a bold, pur-  Yes, but only if you intentionally design
            tomer experience, messaging, hiring   4. Communicate It Clearly     pose-led identity.                both. Otherwise, they will blend naturally.
            choices—even the way you handle   • Speak your truth. Share your values   In each case, personal values be-  Q3. Should startups define values early?
            failure.                            on  your  About  page,  interviews,   came brand value—shaping culture,   Absolutely. Values guide hiring, story-
            • Whether it’s integrity, simplicity,   and founder notes. Let people see   communication, and consumer per-  telling, branding, and decision-making—
              innovation, or empathy, these val-  what you stand for.           ception.                          especially in the early chaotic stages.
              ues become your brand’s DNA.    • When your visuals, messaging, and
            • If you value transparency, your   service all echo the same values,   Can Your Brand Still Reflect Your Values   Writer Hirav Shah is the Global Business
              brand will naturally lean toward   you create not just a business—but   When the Team Grows?         Strategist, Game Changer, and Author
              honesty in marketing and clarity in   a belief system people trust.  • As your business scales, staying   of 19+ books—trusted worldwide for
              communication.                  • “Your personal values are your    aligned with your personal values   validating big decisions of entrepreneurs,
            • If you value freedom, your brand   business signature. No one can   becomes more challenging—but         sportsmen, and entertainers.
              may  promote  flexibility,  self-ex-  copy it.” — Hirav Shah        also more vital.                  Email : Business@hiravshah.com

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