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    EYE ON BOLLYWOOD                                                    OCTOBER 24, 2025  |      The Indian Eye 38

                Abhishek Bachchan Shines as Filmfare 2025 Marks a

             Starry Night of Cinema and Collaboration in Ahmedabad

              The 70th Filmfare Awards brought Bollywood glamour to Gujarat for the first time, celebrating
              cinematic brilliance while spotlighting the growing synergy between business and entertainment

            OUR BUREAU                                                                                            2025 Filmfare Awards reflected how
                                                                                                                  the business of entertainment is ex-
            Mumbai / Bengaluru
                                                                                                                  panding in India. The participation
                  he 70th Filmfare Awards                                                                         of figures like Dr. More underlined
                  2025 turned Ahmedabad’s                                                                         the  blending  of  creative  and  com-
            TEKA Arena into a dazzling                                                                            mercial worlds. Many companies are
            confluence  of  stars,  creativity,  and                                                              now collaborating with actors and
            commerce on Sunday night. The                                                                         filmmakers not only for product en-
            grand event — marking the first time                                                                  dorsements but also for social causes
            Filmfare was hosted in Gujarat —                                                                      and educational initiatives.
            celebrated the best of Hindi cinema                                                                       According to industry watch-
            while underlining how India’s enter-                                                                  ers, such partnerships signify a new
            tainment  industry  is  evolving  into  a                                                             phase in India’s cultural economy
            powerful part of its cultural economy.                                                                — one where creativity, entrepre-
                From the moment the red carpet                                                                    neurship, and social impact intersect.
            rolled out, it was clear this edition of                                                              Filmfare’s decision to host the cere-
            the Filmfare Awards was about more                                                                    mony in Ahmedabad also highlight-
            than just trophies. Icons like Shah                                                                   ed Gujarat’s growing status as a hub
            Rukh Khan, Akshay Kumar, Kajol,                                                                       for film production, events, and cul-
            and Karan Johar mingled with indus-                                                                   tural innovation.
            trialists and creative leaders, reflect-
            ing how cinema now intersects with                                                                      A CELEBRATION OF CRAFT
            business, branding, and innovation
            in new and dynamic ways.                                                                                   ince its inception in 1954, the
                Among the prominent names                                                                              Filmfare Awards have stood
            from the business world was Dr. Ro-                                                                   Sas a benchmark for excellence
            hit More, Chairman of Aristocrat                                                                      in Indian cinema. The 2025 edition
            Rainwear and Just School Enter-                                                                       continued that legacy with catego-
            prise, and Director at Dollar Gar-                                                                    ries spanning acting, direction, mu-
            ments. Known for his extensive col-                                                                   sic, production design, and technical
            laborations with Bollywood stars, Dr.                                                                 achievements. Winners were selected
            More’s presence captured the grow-                                                                    through a mix of jury evaluation and
            ing interplay between India’s corpo-      Abhishek Bachchan won his first-ever Best Actor (Male) award this year    audience votes, ensuring a balance
            rate sector and its creative industries.               in his 25-year-long career (Agency)            between critical acclaim and popular
            Speaking at the event, he remarked,                                                                   appreciation.
            “Industries are converging. Business                                                                      The  evening  also  featured elec-
            leaders today engage with creativity   chan, who won his first-ever Best Ac-  thank you for allowing me to go out   trifying performances and touching
            and culture in ways that go beyond   tor (Male) award in a 25-year-long   and follow my dreams. I hope that   tributes to cinematic legends. Stars
            commerce.”                        career. The win, for his moving per-  by winning this award, they see that   like Shah Rukh Khan and Kajol paid
                His comment resonated with the   formance in I Want to Talk, drew a   their sacrifices have been one of the   homage  to  late  filmmakers  and  ac-
            mood of the evening. Observers not-  standing ovation from the audience.  main reasons I stand here today,” he   tors whose contributions continue to
            ed that such collaborations — from    Visibly overwhelmed,  Abhishek   said, his words met with applause   inspire generations. The stage came
            brand campaigns with actors to joint   took to the stage with moist eyes   and teary smiles across the arena.  alive with music, dance, and mul-
            cultural initiatives — are redefining   and a trembling voice. “This year   Abhishek also paid tribute to   timedia showcases celebrating 70
            the boundaries between enterprise   marks 25 years in the film industry,  his father, legendary actor Amitabh   years of Filmfare — a milestone that,
            and  entertainment.  As  India’s  film   and I cannot remember how many   Bachchan,  calling him “my hero,”  fittingly, coincided with the evolving
            sector expands globally, its partner-  times I’ve practised a speech for   alongside his daughter, “my other   landscape of Indian entertainment
            ships with business leaders are help-  this  award,”  he  said.  “Receiving  it   hero.” The powerful father-daugh-  itself.
            ing to shape a new, integrated cultur-  in front of my family makes it even   ter theme echoed poignantly with I   As the night drew to a close with
            al economy.                       more special.”                    Want to Talk — a film about a Ben-  confetti, applause, and camera flashes,
                                                  In a heartfelt moment, he ded-  gali man who, upon learning he has   it became evident that the 70th Film-
                 A NIGHT OF EMOTION           icated the award to his  wife  Aish-  just 100 days to live, tries to rebuild   fare Awards were more than a cele-
                                              warya Rai Bachchan and daughter   his  bond  with his  estranged  young   bration of movies. They were a reflec-
                     hile the event dazzled with   Aaradhya, whose unwavering sup-  daughter. Directed by Shoojit Sircar,  tion of how Indian cinema, powered
                     performances and glitz, the   port,  he  said,  had  anchored  him   the film was hailed for its emotional   by talent, technology, and cross-in-
            Wemotional highlight of the       through years of struggle and self-  depth and understated storytelling.  dustry collaboration, continues to re-
            evening came from Abhishek Bach-  doubt. “To Aishwarya and Aaradhya,    Beyond cinematic triumphs, the   define storytelling for a new era.

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