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    Business Strategy with Hirav Shah                                     AUGUST 14, 2026      |  The Indian Eye 39

            Stop Asking ROI. Start Asking ROT

                The businesses that will dominate the next decade are not those that work the hardest.

                                          They are those that build the best Return on Time

                                                                                                                  petitor both get 24 hours.
                                                                                                                      The question is — whose 24
                                                                                                                  hours are working smarter?
                                                                                                                          A Simple ROT Audit
                                                                                                                      Before accepting your next op-
                                                                                                                  portunity, ask yourself:
                                                                                                                  • Will this opportunity still create
                                                                                                                    value if I step away for one week?
                                                                                                                  • Does it build a long term asset or
                                                                                                                    only generate short term income?
                                                                                                                  • Can my team execute it without my
                       HIRAV SHAH
                                                                                                                    constant involvement?
                                                                                                                  • Am I investing my time in growth
            T     he Old Game Was ROI. The                                                                          or simply staying busy?
                  New Game Is ROT.
                                                                                                                      Business Strategist Hirav Shah
                     Every Gujarati  entre-
            preneur knows ROI — Return on                                                                         believes that entrepreneurs should
                                                                                                                  review their calendar with the same
            Investment. Since childhood, we’ve                                                                    discipline  they  review  their  finan-
            heard it at the dinner table, in the du-                                                              cial statements. Time leaks, just like
            kaan, in every business meeting. “Aa                                                                  money leaks, quietly reduce long
            deal માં ROI શું છે?” That one question                                                               term business value.
            has driven generations of business                                                                    The Next Generation Is Already Thinking
            decisions.                                                                                                        This Way.
                But here’s the hard truth: ROI
                                                                                                                      Gujarat’s business community is
            alone is no longer enough.                                                                            evolving. The next generation of en-
                Welcome to the age of ROT —
            Return on Time.                                                                                       trepreneurs — your sons, daughters,
                                                                                                                  the young founders coming up —
                Money Has  a  Second  Chance.
            Time Does Not.                                                                                        they are already thinking in terms of
                                                                                                                  time, energy, and systems. They will
                Money lost can be recovered. A
            bad investment can be corrected. A                                                                    not grind 18 hours just because their
                                                                                                                  father did.
            failed product can be relaunched.                                                                         And they are right.
                But one hour spent in the wrong
                                                                                                                      The businesses that will dom-
            meeting, one year chasing the wrong                                                                   inate the next decade are not those
            business, one decade building some-  Warren Buffett once said he can always make more money — but he cannot make more time (File photo)   that work the hardest. They are those
            thing that never scales — that time is                                                                that build the best Return on Time
            gone forever.                         A ROT-focused business owner    ed — or will it always need ME?  — where every hour invested mul-
                The most successful entrepre-  takes on 5 clients — carefully cho-  If a deal demands 80% of your
            neurs I’ve worked with across indus-  sen. He builds systems. He trains his   time but brings only 20% of your reve-  tiplies, compounds, and eventually
                                                                                                                  works even when the entrepreneur is
            tries — real estate, entertainment,   team. He creates processes that work   nue — that is a bad ROT deal, regard-  not in the room.
            manufacturing, retail — all share   without him being present every min-  less of what the ROI calculator says.  So the next time someone walks
            one common shift in thinking. They   ute. His revenue may look similar in   The Smartest People Guard Their Time   through your door  with an excit-
            stopped asking only “How much will   year one. But by year three, he has          First.              ing opportunity — before you open
            I earn?” and started asking “How   built an asset. The ROI owner has    Warren Buffett once said he can   the spreadsheet and calculate ROI,
            much of my TIME will this take —   built a job.                     always make more money — but he   pause for just one moment and ask:
            and is that trade worth it?”       3 Questions Every Entrepreneur Must   cannot  make  more  time.  And  Buf-  What is my ROT on this?
                That is ROT thinking.
                                                            Ask                 fett, one of the world’s greatest ROI   That one extra question could
                   ROI Business Owner vs          Before saying yes to any business   minds, is also one of history’s great-  be the smartest business decision you
                    ROT Business Owner        deal, project, partnership or oppor-  est managers of his own time.  make this week.
            Let me give you a simple contrast.  tunity — ask yourself:              The shift from ROI thinking to
                An ROI-focused business owner   1. How many hours of my time will   ROT thinking does not mean you
            takes on 10 clients because each pays   this consume — weekly, monthly,   stop caring about returns. It means   Hirav Shah is the Global Business
            well. He is busy. Revenue looks good.   for how long?               you  add  a  second  filter  —  a  more   Strategist, Game Changer, and Author
            But he has no time to think, no time   2. Is  the  return  (financial,  strate-  honest  filter.  Because  time  is  the   of 19+ books—trusted worldwide for
                                                                                                                    validating big decisions of entrepre-
            to strategize, no time to grow. He is   gic, relational) worth that exact   only resource that is truly finite, truly   neurs, sportsmen, and entertainers.
            running the business — the business   amount of time?               non-renewable, and truly equal for
            is not running for him.           3. Can this be systemized or delegat-  everyone. You and your biggest com-  Email : Business@hiravshah.com

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