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    TECH EYE                                                                 JUNE 27, 2025     |  The Indian Eye 39

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                                                                                                                    ited information, such as city or
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            Washington, DC                                                                                          country, language, followed Chan-
                                                                                                                    nels, and ad interactions, to display
                    eta has officially announced                                                                    relevant ads.
                                                                                                                  • Privacy:  Personal messages, calls,
                    the rollout of ads on                                                   Login|Register with your eMail then
            MWhatsApp, marking a sig-                                                                               and statuses will remain end-to-
            nificant  shift  in  the  platform’s  strat-                                                            end encrypted, and phone numbers
            egy.  These ads will be displayed in                                                                    won’t be shared with advertisers.
            the Updates tab, which houses both                                                                    • Ad Preferences:  Users who have
            Channels and Status updates.                                                                            linked their WhatsApp account
                                                                                                                    to the Meta Accounts Center may
                According to Meta reports ob-                                               Start Watching IndiaLife TV  24 Hours LIVE
            tained by GSM Arena, the Updates                                                                        see ads based on their preferences
            tab  is  utilised  by  1.5  billion  people                                                             and information from other Meta
            daily worldwide.                                                                                        accounts.
            The new features will include:                                                                           Meta emphasises that the Up-
            •  Ads in Status: Businesses can pro-                                                                 dates tab will keep ads separate from
              mote their products or services in   The new system aims to simplify updates and help users more easily identify whether their   personal  chats,  ensuring  no  change
                                                                                                                  to the user experience for those who
              the Status section, enabling users        You can click   www.indialife.tv
                                                                    devices are current (File photo)
              to discover new businesses and ini-                                                                 primarily use WhatsApp for personal
              tiate conversations directly.     discover new content and increas-  sive updates from their favourite  conversations.
            • Promoted Channels: Channels will   ing reach for channel admins.    channels, providing creators with a   The  rollout  of  these  features is
                                                        on your browser and watch IndiaLife TV 24 Hours
              have the option to boost their visi-  • Channel Subscriptions: Users can   new revenue stream.      expected to occur gradually over sev-
              bility in the directory, helping users   pay a monthly fee to receive exclu-  • Targeting: WhatsApp will use lim-  eral months. (Agencies)

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