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    Business Strategy with Hirav Shah                                  FEBRUARY 13, 2026       |  The Indian Eye 40

                        Hope Your Social Media Addiction

             Is Not Eating Away Your Business Growth

                       Businesses don’t fail because of lack of resources—they fail because leaders lose focus.
                                              Social media addiction is the silent killer of clarity

                       HIRAV SHAH

             Is Your Screen Time Building or Breaking
                      Your Business?
                Every  entrepreneur  today  car-
            ries  two  businesses:  the  one  they’re
            building  and  the  one  their  phone  is
            distracting  them  from.  Social  media
            was meant to connect people, but for
            many  business  owners,  it  has  quiet-
            ly become the biggest competitor to
            their  own  growth.  The  hours  spent
            scrolling,  liking,  and  posting  could
            have been invested in strategy, sales,
            or  team  building.  The  question  is—
            are you controlling social media, or is
            it controlling you?
                Hirav  Shah,  Business  Strategist,   Social media itself isn’t the villain; addiction is. When used strategically—sharing insights, showcasing wins, networking with purpose—it
            believes:  Every  minute  you  give  to                               becomes a growth accelerator (File ph
            meaningless scrolling is a minute stolen
            from your vision. Attention is the new   entire month wasted.       • Weekly  Detox:  One  day  a  week   and networking tool. The goal is to con-
            currency of growth—spend it wisely.”  Weakened Focus – Constant no-   without social media can reset your   trol it, not eliminate it.
                                              tifications  fragment  your  attention,   focus.                        Q2. How much time is healthy for
            Why Do Entrepreneurs Fall into the Social
                       Media Trap?            making it harder to think strategically.  Replace  one  hour  of  scrolling   social media use daily?
                                                                                                                      Ideally,  under  30–40  minutes  a
                                                  Delayed  Decisions  –  Time  that
            • Instant  gratification:  Unlike  busi-  could validate, execute, or close deals   with  business  validation,  client  calls,   day, with content aligned to business
                                                                                or  innovation  exercises—you’ll  feel
              ness, social media gives quick do-  is instead spent reacting online.  the compounding effect in results.  goals.
              pamine hits through likes and com-  Burned  Creativity  –  Consuming
              ments.                                                            Turning Social Media into a Growth Driver  Q3. What’s the first step to break addic-
            • Illusion of productivity: Posting or   endless content reduces your ability to   Social media itself isn’t the villain;   tion?
                                              create original, impactful strategies.
              engaging feels like marketing, but   Hirav Shah explains:         addiction  is.  When  used  strategical-  Track  your  screen  time  honestly  for
              without strategy, it rarely converts   “Businesses don’t fail because of   ly—sharing insights, showcasing wins,   one  week.  Awareness  is  the  starting
              into business growth.                                             networking with purpose—it becomes
            • Comparison   pressure:   Seeing   lack  of  resources—they  fail  because   a growth accelerator. But the fine line   point of change.
                                              leaders  lose  focus.  Social  media  ad-
              competitors’ highlights can trigger   diction is the silent killer of clarity.”  between addiction and strategy deter-  Q4. Can social media ever replace tradi-
              insecurity, leading to reactive deci-                             mines whether it’s your greatest ally   tional business strategy?
              sions instead of focused execution.  How Can You Balance Social Media and   or your biggest liability.
            • Ask  yourself:  Is  my  social  media    Business Growth?             “Your business grows where your   Never. Social media is a channel, not
                                                                                                                  a substitute for execution, validation,
              usage intentional for branding and   • Set a Time Budget: Allocate fixed   attention goes. If your attention is on   or leadership.
              networking, or am I simply being   minutes daily for social media and   reels instead of results, don’t be sur-
              entertained?                                                      prised when growth slows down.”
                                                stick to it.                                                         Hirav Shah is the Global Business
              What Is the Real Cost of Social Media   • Use it as a Tool, Not a Toy: Focus    FAQs                 Strategist, Game Changer, and Author
                   Addiction on Business?       on content that builds authority, not                               of 19+ books—trusted worldwide for
                Lost Hours – A “quick 10 min-   just entertainment.             Q1. Should entrepreneurs completely   validating big decisions of entrepreneurs,
            utes” easily turns into two hours daily.   • Delegate Posting: Let a team handle   quit social media?      sportsmen, and entertainers.
            That’s  730  hours  a  year—almost  an   execution while you guide strategy.  No. Social media is a powerful branding   Email : Business@hiravshah.com

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