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    NORTH AMERICAN Newsline                                                   JULY 17, 2026    |  The Indian Eye 26

                      The Heartbeat of Chicago’s Punjabi Soul;

                              Connecting Roots, Building Futures

                                 Women of Punjab Times: Voices of Empowerment in the Diaspora

            OUR BUREAU
            Chicago, IL
               n the vibrant tapestry of Chicago’s
               multicultural landscape, where
            Itowering skyscrapers meet the
            resilient  spirit  of  immigrant  com-
            munities, one voice has emerged as
            a trusted companion for thousands
            of Punjabi families: Punjab Timess.
            For over a decade, this dynamic me-
            dia platform has done far more than
            broadcast news and entertainment; it
            has become a cultural lifeline, a daily
            ritual, and a powerful bridge between
            the rich heritage of Punjab and  the
            fast-paced realities of American life in
            the Midwest.
                From  its  humble  beginnings  in                                                                 call-in segments to collaborations with
            local studios to becoming a household                                                                 emerging Punjabi artists and influenc-
            name across Chicagoland and beyond,                                                                   ers, the platform continually evolves.
            Punjab Times has consistently demon-                                                                  It has introduced youth-centric shows
            strated an unwavering commitment to                                                                   that blend modern topics like career
            community service. Its programming                                                                    guidance in the American job market
            weaves together Timely news from                                                                      with traditional values, helping bridge
            Punjab and India with local Chicago                                                                   generational  divides.  Culinary  seg-
            stories,  health  awareness  campaigns,                                                               ments featuring authentic Punjabi reci-
            educational segments for youth, and                                                                   pes adapted for Chicago kitchens have
            lively cultural showcases featuring                                                                   become particularly popular, turning
            bhangra beats, traditional folk songs,  erational audiences who rely on it as   its reach, allowing younger audiences   viewers into active participants rather
            and festive celebrations. Viewers tune   their primary source for culturally  to engage via social media clips, live   than passive consumers.
            in not just for information, but for a  relevant content, strengthening social   streams, and on-demand content.   As Chicago continues to grow as a
            sense of belonging. In a city where   bonds and empowering the communi- This multi-platform strategy ensures   hub for South Asian diaspora, Punjab
            many first-generation immigrants nav- ty to thrive while preserving its identity.  that Punjab Times remains accessible  Times evolves alongside it. The chan-
            igate the challenges of language bar-  What sets Punjab Times apart is   and contemporary without losing the   nel’s team works tirelessly to ensure
            riers, generational gaps, and cultural   its innovative approach to storytelling.  warmth and authenticity that defines   content  is inclusive, respectful,  and
            preservation, Punjab Times stands as   Producers and hosts go beyond the  Punjabi culture.            uplifting. In an era of fragmented me-
            a steadfast anchor.               headlines, diving into human-interest   Beyond entertainment, Punjab   dia and misinformation, it stands out
                One paragraph dedicated to its   stories that highlight success journeys  Times has taken on the role of com- as a beacon of responsible journalism
            importance: The importance of Punjab   of Punjabi professionals in Chicago’s   munity advocate. It has partnered with   rooted in community values. Its impact
            Times in Chicago cannot be overstated.  tech, healthcare, and hospitality sectors.  local organizations for blood donation   extends beyond television screens into
            It serves as a dedicated platform that  Regular segments on women’s empow- drives, scholarship programs for de- real-world change, strengthening fam-
            amplifies the voices of the Punjabi di- erment, youth leadership programs,  serving students, and awareness cam- ily ties, preserving language and tradi-
            aspora, fostering deep community con- and  senior  citizen  wellness  reflect  a   paigns on critical issues like diabetes   tions, and creating opportunities  for
            nections while reaching a remarkably  holistic understanding of community  prevention a health concern prevalent  cross-cultural understanding.
            wide viewership across neighborhoods,  needs. During challenging Times such   in South Asian communities. By shin-  The story of Punjab Times is ulti-
            suburbs, and even extending digitally to   as the pandemic or periods of social  ing a light on local heroes, small busi- mately the story of Chicago’s Punjabi
            families in surrounding states. Through   unrest the channel stepped up with   ness owners, and cultural ambassadors,  community itself: resilient, vibrant,
            its consistent, heartfelt programming,  practical  guidance,  virtual  town  halls,  the  channel  inspires  pride and moti- and deeply connected to both its ori-
            Punjab  Times  has  built  unparalleled   and emotional support features that  vates civic participation. Its dedication  gins and its new home. Through every
            trust by addressing local issues—such   helped viewers feel seen and supported.  is visible in the way it celebrates every  broadcast,  it  reaffirms  that  culture  is
            as immigration updates, business op-  The platform’s wide viewership is   milestone whether it’s a new gurdwara   not something left behind but some-
            portunities for South Asian entrepre- a testament to its relevance. Families   inauguration, a student achieving aca- thing actively nurtured and shared. As
            neurs, mental health resources tailored   gather around screens for morning  demic excellence, or a family marking  it continues to grow, Punjab Times
            to immigrant experiences, and vibrant  updates, evening talk shows, and week- a significant anniversary.  promises to remain a trusted friend, a
            coverage of gurdwara events and com- end special programs filled with music,   Creative innovation remains at   source of pride, and an essential plat-
            munity festivals. This dedication has   comedy,  and spiritual  discourses.  Its   the core of Punjab Times’s success.  form for the generations to come.
            been translated into loyal, multi-gen- digital presence has further expanded  From interactive viewer polls and live   --Asian Media USA

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