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    Business Strategy with Hirav Shah                                        JUNE 05, 2026     |  The Indian Eye 36

                          5 Practical Ways to Increase

                   Hunger for Doing Good Business

                          Business hunger is not something you either have or lose forever.

                                          It is something you design, protect, and renew

                                                                                                        Way 5: Measure Progress, Not Just Outcomes
                                                                                                          When only final results matter, hunger fades
                                                                                                       between milestones.
                                                                                                          How to build hunger:
                                                                                                       • Track weekly improvements
                                                                                                       • Celebrate execution consistency
                                                                                                       • Focus   on   momentum,    not   perfection

                                                                                                       Common Mistakes While Trying to Build Hunger
                                                                                                       • Forcing motivation instead of redesigning structure
                             HIRAV SHAH                                                                • Comparing journeys instead of improving execu-
                                                                                                         tion
                   unger is not aggression. It is not impatience.                                      • Adding workload instead of upgrading clarity
                   It is not desperation. In business, hunger is                                       • Confusing stress with hunger
            Hthe inner drive to grow, improve, and stay                                                   True hunger is focused energy, not exhaustion.
            engaged even when comfort tries to slow you down.   Hunger is not about working longer hours. It is about wanting
            Many entrepreneurs lose momentum not because                                                 A Simple Weekly Hunger Check (Exercise)
            they lack ability, but because hunger quietly fades   progress more than comfort (File photo)   Ask yourself every week:
            after stability arrives.                                                                   1. Did I stretch beyond comfort this week?
                This article focuses on practical, realistic ways   trepreneurs still chase reasons that no longer ex-  2. Did I learn something new?
            to rebuild that hunger—without burnout, panic, or   cite them.                             3. Did I take ownership of a difficult decision?
            reckless decisions.                              How to build hunger:                      4. Did I move closer to a meaningful goal?
                                                         • Rewrite your purpose for today’s responsibilities  5. Did I feel engaged, not just busy?
            What Does “Hunger for Business” Really Mean?  • Upgrade goals from survival to impact         Mostly “yes” indicates healthy hunger. Mostly
                Hunger for business is the willingness to stretch,   • Attach meaning beyond money     “no” signals the need for redesign—not self-criticism.
            to stay uncomfortable, and to keep learning even
            when survival is no longer the problem. It shows up  Way 2: Introduce Healthy Pressure—By Choice  How to Think About Hunger in Business
            as curiosity, discipline, and persistence—especially   Growth needs pressure, but intentional pres-  Hunger should be treated as a strategic asset,
            during slow or stable phases.                sure—not chaos.                               not an emotional state.
                Hunger is not about working longer hours. It is   How to build hunger:                    Hirav Shah’s thinking process:
            about wanting progress more than comfort. When   • Set performance benchmarks that stretch you  • Hunger follows clarity
            hunger is high, entrepreneurs ask better questions,   • Commit publicly to outcomes        • Clarity follows purpose
            make sharper decisions, and stay emotionally in-  • Work with mentors or accountability systems  • Purpose must evolve with growth
            vested in outcomes.                              Chosen pressure sharpens focus and reignites   • Structure protects hunger
                                                         drive.                                        • Comfort must be managed consciously
               Why Business Hunger Declines Over Time                                                     When hunger is managed intentionally, growth
                Hunger usually fades for predictable reasons:  Way 3: Move Away from Passive Comfort   becomes sustainable instead of forced.
            • Comfort replaces urgency                                      Zones
            • Financial stability reduces risk-taking        Comfort kills hunger silently.                Conclusion: Hunger Is Built, Not Found
            • Growth slows and routine takes over            How to build hunger:                         Business hunger is not something you either
            • External pressure disappears               • Take on one responsibility that feels slightly un-  have or lose forever. It is something you design,
            • Goals are achieved but not upgraded          comfortable                                 protect, and renew. With the right purpose, pres-
                When the business stops demanding more                                                 sure, and perspective, hunger can return stronger—
            from the entrepreneur, the entrepreneur stops de-  • Enter rooms where you are not the smartest  without burnout or chaos.
                                                          • Challenge routines that feel too easy
            manding more from themselves. Hunger doesn’t                                                  The most successful entrepreneurs are not the
            disappear suddenly—it settles into complacency        Way 4: Stay Actively Curious         most aggressive—they are the most consistently hungry
            unless intentionally reignited.                                                            for better decisions, better execution, and better impact.
                                                                      and Keep Learning                   When hunger is alive, business moves for-

            5 Practical Ways to Increase Hunger for Business  Curiosity fuels hunger. Stagnation kills it.  ward—even in uncertainty.
                                                             How to build hunger:
                                                         • Learn one skill that directly impacts growth    Hirav Shah is the Global Business Strategist,
                                                                                                        Game Changer, and Author of 19+ books—trusted
             Way 1: Redefine Your Personal “Why” for the   • Study businesses outside your industry    worldwide for validating big decisions of entrepreneurs,
                                                         • Ask “how can this be better?” regularly
                           Current Phase                     Learning reconnects entrepreneurs with possi-       sportsmen, and entertainers.
                Old goals cannot fuel new phases. Many en-  bility instead of routine.                         Email : Business@hiravshah.com

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