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    North                       The Indian Eye

                              AMERICANNewsline

             14                                                                                                                  JUNE 05, 2026

                    Mayor Mamdani, NYC Tourism, NYNJ Host

             Committee Announce Programs to Support Small

                                Businesses During 2026 World Cup

                Initiatives latest part of Mamdani administration’s efforts to help people explore the city’s small

                             businesses, neighborhoods and communities during World Cup celebration

            OUR BUREAU                                                                                              fixe  menus,  beverage-and-bite
                                                                                                                    pairings, drink specials or other
            NEW YORK, NY
                                                                                                                    promotions. The deadline to
                     ayor Zohran Kwame Mam-                                                                         register is July 1, 2026, and the
                     dani, the FIFA World Cup                                                                       program will run throughout the
            M2026™ New York New Jer-                                                                                tournament from June 11 through
            sey (NYNJ) Host Committee and                                                                           July 19.
            NYC  Tourism  +  Conventions  have                                                                   •  Limited-Edition Cup Giveaway:
            announced new initiatives to support                                                                    Participating establishments may
            New York City small businesses and                                                                      offer a limited-edition commem-
            encourage New Yorkers and visi-                                                                         orative cup with the purchase of a
            tors alike to explore neighborhoods                                                                     food or beverage item. Featuring
            across  all  five  boroughs  during  the                                                                a different design for each bor-
            World Cup.                                                                                              ough, the 24-ounce reusable cups
                  The City’s “Five Borough Win-                                                                     are dishwasher safe and intended
            ners Special” program will offer $26                                                                    for cold beverages only. Diners
            drink and meal specials at participat-                                                                  will be  encouraged to collect  all
            ing bars, restaurants and food estab-                                                                   five  cups  and  share  their  experi-
            lishments across the city, giving New   “In New York City, you do not   rectly into neighborhoods across the   ences on social media. Businesses
            Yorkers  and  visitors reliably  priced   need an expensive ticket to be part   region,” said Alex Lasry, CEO of the   that register before June 11, 2026,
            dining options throughout the tour-  of the World Cup. Our small busi-  FIFA World Cup 2026™ NYNJ Host   will receive two free cases of cups
            nament. Nearly 600 businesses across   nesses  have  some of the  best seats   Committee.  “What’s exciting  about   — 96 cups total — before  July 4
            all five boroughs have already signed   in the house,” said Mayor Mamdani.  these programs is that fans can ex-  while supplies last.
            up to participate in the program.   “The Five Borough Winners Special   perience them together — grabbing  •  Both $26 Offer & Cup Giveaway:
                    Mayor  Mamdani  also  high-  will help working New Yorkers and   a $26 meal or drink special through   Participating establishments may
            lighted the NYNJ Host Committee’s   visitors  find  a  reliably  priced  place   the Five Borough Winner Special   combine both the $26 special and
            “Welcome World Rewards” program,   to eat and drink while driving more   while also earning points and unlock-  the cup giveaway.
            which will allow people to check in at   business  into  neighborhoods  across   ing rewards through Welcome World.  •  Welcome  World  Rewards:  Par-
            participating small businesses, earn   our city. Whether you are watching   It  creates a  fun,  accessible  way for   ticipating  establishments  may
            points and become eligible for prizes,   the match from a restaurant in Jack-  residents and visitors alike to explore   also be featured on the Welcome
            including exclusive merchandise, fan   son Heights, a bar in the Bronx or a   local businesses, discover new neigh-  World Rewards digital platform
            experiences and  the  opportunity  to   cafe in Central Brooklyn, the World   borhoods, and be part of the energy   to increase visibility, attract new
            attend the World Cup Final on July   Cup should be something every New   of the tournament.”            customers and connect with fans
            19 at MetLife Stadium.            Yorker can take part in.”             Five Borough Winners            throughout the tournament.
                  Businesses participating in the   “As New York City prepares to      Special Program                   Business interested  in partic-
            Five Borough Winners Special will   welcome visitors from around the                                  ipating  in the “Five  Borough Win-
            also  be  featured  on  the  Welcome   globe  for  the  World  Cup,  we  want   he Five Borough Winners Spe-  ner Special” can register here. Uber
            World Rewards platform, allowing   fans  to  explore  and  experience  as   cial — New York City’s official   will serve as the presenting sponsor.
            customers to earn points while sup-  much of our great city as possible,”  Tcitywide dining program for   More information about businesses
            porting participating businesses.     said Julie Coker, President and   the World Cup — will offer consis-  participation opportunities during
                  Together with the City’s recent-  CEO of New York City Tourism +  tently priced food and drink options   the World Cup is available through
            ly announced ‘NYC Neighborhood    Conventions. “From special promo-  at participating restaurants, bars and   NYC Tourism’s business tool kit here.
            Passport,’ events calendar, digital   tions and discounts to giveaways and   food establishments throughout the     Launching in the coming weeks,
            map and borough-wide fan program-  beyond, there are countless ways   tournament.                     the FIFA World Cup NYNJ Host
            ming, the initiatives are part of the   for business owners to get involved   Businesses may participate in the   Committee’s  “Welcome World Re-
            City›s broader effort to bring visi-  in the festivities and show off their   program in three ways.  wards” program will encourage fans
            tors and longtime New Yorkers into   World Cup spirit.”            •  $26  Offer:  Participating establish-  to  explore neighborhoods and  sup-
            neighborhoods  across  the  five  bor-  “The World Cup is an opportuni-  ments may offer any food or bever-  port small businesses ahead of and
            oughs during the tournament.      ty to bring real economic impact di-  age special for $26, including prix-  during the tournament.

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