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    Business Strategy with Hirav Shah                                         MAY 01, 2026     |  The Indian Eye 38

             PPP Model: Purpose, Process, and Profitability

                    —The Real Formula for Business Success

             Speed is not the problem. Effort is not the problem. Imbalance is the problem. The PPP Model
                   reminds entrepreneurs that sustainable success is built on alignment, not acceleration

                                                                                                                  • Invest in better talent
                                                                                                                  • Withstand market shocks
                                                                                                                  • Scale responsibly
                                                                                                                  • Create long-term value
                                                                                                                      Without profitability, even a pur-
                                                                                                                  poseful and well-structured business
                                                                                                                  will eventually stall.

                                                                                                                    Why Most Businesses Fail the
                                                                                                                              PPP Test
                                                                                                                      Most businesses fail because
                       HIRAV SHAH                                                                                 they over-focus on one P:
                                                                                                                  • Purpose + No Process → Chaos
                                                                                                                  • Process  +  No  Purpose  →  Direc-
                  very entrepreneur works hard.                                                                     tionless efficiency
                  Many of them work smartly.
            EYet only a few build businesses                                                                      • Revenue + No Profitability → Si-
                                                                                                                    lent burnout
            that last. Why? Because most busi-                                                                        True growth happens only when
            nesses are built on one or two pillars,                                                               all three work together.
            not all three that truly matter. They
            chase revenue without purpose, or        Many businesses confuse profit goals with purpose. Profit is an outcome.    How to Apply the PPP Model
            passion  without  systems,  or  profits               Purpose is the direction (File photo)
                                                                                                                             Practically
            without sustainability.                                                                                   Ask these three questions regu-
                                                – The Direction of the Business  • Review mechanisms              larly:
            This is where the PPP Model be-       Purpose is not a slogan. Purpose   Many entrepreneurs say, “My   1. Purpose Check:
            comes critical. The PPP Model is   is decision clarity.             business depends on me.”            Are current decisions aligned with
                                                  It answers:
                                                                                That is not control—it is risk.
                                                                                                                    why the business exists?
            a simple but powerful framework   • Why does this business exist?       Without process:              2. Process Check:
            that explains why some busi-      • Who is it truly for?            • Growth depends on the founder’s   Can the business function smooth-
                                              • What problem does it solve better
                                                                                  presence
                                                                                                                    ly without the founder’s constant
            nesses grow steadily while oth-     than others?                    • Quality fluctuates                involvement?
            ers collapse after early success.     Many businesses confuse profit   • Teams get confused           3. Profitability Check:
                                              goals with purpose. Profit is an out-  • Scaling breaks the business  Is growth improving margins—or
                                              come. Purpose is the direction.       Strong processes allow business-  only increasing workload?
             PPP stands for: Purpose – Pro-       Without purpose:              es to grow without chaos.             When all three answers are
                   cess – Profitability       • Marketing becomes inconsistent  They ensure consistency, reduce   clear, growth becomes predictable.
                Ignore even one, and growth   • Team alignment breaks           errors, and protect margins.               Final Thought
            becomes unstable.                 • Expansion decisions become emo-     Process is what allows a business
                                                tional                          to run calmly, not constantly.        Speed is not the problem. Effort
                                                  A clear purpose acts like a
                 What Is the PPP Model        compass.                            P3: Profitability – The Reality   is not the problem. Imbalance is the
                                                                                                                  problem. The PPP Model reminds
                      in Business?            It helps founders say no to dis-               Check                entrepreneurs that sustainable
                The PPP Model explains that   tractions and yes to what actually    Revenue is exciting. Profitability   success is built on alignment, not
            long-term business success requires   matters.                      is survival.                      acceleration.
            balance between:                                                        Many businesses look successful   Purpose gives direction. Process
            • Why the business exists          P2: Process – The Backbone of    from the outside but struggle inter-  gives control. Profitability gives lon-
            • How it operates                            Execution              nally because:                    gevity. Miss one—and the business
            • What it earns and retains           Purpose without process is    • Margins are weak                pays the price.
                Most failures don’t happen be-  inspiration.                    • Cash flow is unmanaged
            cause entrepreneurs lack effort.   Process turns inspiration into results.  • Pricing is emotional       Hirav Shah is the Global Business
            They happen because one of these      Process includes:             • Expansion happens before stability  Strategist, Game Changer, and Author
            three pillars is missing—or misun-  • Systems                       • Profitability  is  not  about  greed.   of 19+ books—trusted worldwide for
            derstood.                         • SOPs                              It is about freedom, sustainability,   validating big decisions of entrepreneurs,
                                              • Decision rules                    and resilience.                      sportsmen, and entertainers.
                      P1: Purpose             • Delegation structures               A profitable business can:      Email : Business@hiravshah.com

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