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    NORTH AMERICAN Newsline                                                MARCH 27, 2026      |  The Indian Eye 28

                    Jewelry Brand Tanishq Celebrates

                      10th U.S Location with its newest

                                      store opening in Boston

            OUR BUREAU                                                                                            pany Limited. “Our 10th U.S. store
                                                                                                                  reflects the growing appreciation for
            WESTBOROUGH, MA
                                                                                                                  Indian craftsmanship, and we are ex-
                  anishq,  India’s  most  trusted                                                                 cited  to  bring  Tanishq’s  heritage  of
                  fine  jewelry  brand  from  the                                                                 gold artistry and contemporary design
            TTata Group, has expanded                                                                             to this market.”
            its  U.S.  footprint  with  its  first  New                                                               The showroom features over
            England location in Westborough,                                                                      5,000 designs across bridal, festive,
            Massachusetts. The 4,000 sq. ft. show-                                                                and contemporary collections, blend-
            room,  located  at  303  Turnpike  Rd,                                                                ing  traditional  Indian  craftsmanship
            opened on December 4 and was for-                                                                     with modern design sensibilities. The
            mally inaugurated on March 6, mark-                                                                   assortment is thoughtfully curated to
            ing the brand’s 10th store in the Unit-                                                               reflect both regional preferences and
            ed States.                                                                                            evolving global aesthetics.
                For the growing Indian diaspora
            across Massachusetts and the broader                                                                           ABOUT TANISHQ
            New England region, this milestone                                                                        Tanishq,  India’s  most  beloved
            represents more than a retail expan-                                                                  jewelry  brand  from  the  Tata  Group,
            sion—it  brings  a  brand  deeply  em-                                                                has  been  redefining  luxury  jewelry
            bedded in Indian celebrations, wed-                                                                   for over two decades by seamlessly
            dings, and milestones closer to home.   bon-cutting  and  lamp-lighting  cere-  cut, driving strong demand for bridal,   blending tradition with contempo-
            With this launch, Tanishq continues   mony, followed by a curated cultural   festive,  and  everyday  fine  jewelry.   rary style. With more than 400 retail
            to strengthen its presence across key   program  featuring  a  Bharatanatyam   With its Westborough location, Tan-  stores across India, North America,
            East  Coast  hubs  including  New  Jer-  performance and a fashion showcase   ishq brings its signature craftsmanship   the Middle East, and the Far East,
            sey, Virginia, and Florida. The expan-  of Tanishq’s collections. The evening   and Tata service ethos directly to cus-  Tanishq has become a global symbol
            sion also reflects the brand’s strategy   was attended by distinguished guests   tomers across New England, offering   of elegance and craftsmanship. In the
            to deepen its presence in high-density   including  Consul  General  of  India   a trusted destination for authentic In-  United States, Tanishq continues its
            diaspora markets while building rele-  Raghuram S., State Senator Michael   dian jewelry.             rapid expansion, now with 10 stores
            vance in newer regions.           Moore, and local civic leaders.       “Opening in Westborough marks   across key markets including New
                The grand opening celebration     The region is home to a rapidly   an important milestone as we estab-  Jersey, Houston, Dallas, Chicago, Se-
            reflected  Tanishq’s  deep  cultural   growing Indian diaspora, with nearly   lish  our  presence  in  New  England,”   attle, Atlanta, the Bay Area, Virginia,
            connection with the community. The   40,000 households across Massachu-  said Amrit Pal Singh, Head of Busi-  Orlando, and Boston.
            event began with a traditional rib-  setts, New Hampshire, and Connecti-  ness  –  North  America,  Titan  Com-    Photos: Swapnil Junjare

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