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    Business Strategy with Hirav Shah                                      MARCH 27, 2026      |  The Indian Eye 36

                              3 Easiest Ways to Innovate Your

             Business — Without Burning Cash or Time

                       Why Innovation Isn’t About New Ideas — It’s About Fresh Thinking

                       HIRAV SHAH

                Most businesses don’t fail
              because they run out of money.
             They fail because they run out
                    of imagination.
            • When we hear the word innova-
              tion, we often imagine complex
              technology, fancy products, or
              massive research budgets. But the           Every business — whether a startup or a legacy brand — can innovate without breaking its budget (File photo)
              truth is, innovation starts much
              smaller — in how we think, how we   tion to breathe.              chologically fresh, and instantly more   Intention, Not Invention
              simplify, and how we adapt.     Example: A small real estate firm in   desirable.                   • You  don’t  need  massive  funds  or
            • “Innovation isn’t about invention;   Gujarat reduced its property hando-  Perception changes value.   new technology to innovate.
              it’s about intention. The intention   ver time from 15 days to 5 by digitiz-  And value drives growth.  • All you need is curiosity to ques-
              to do things better, faster, and   ing internal documentation and au-                                 tion the old, courage to try the
              smarter than yesterday.”        tomating client updates. The process   3. Innovate in People — Inspire   new, and clarity to keep improving.
            • Every business — whether a start-  didn’t just save time — it impressed   Creativity, Not Compliance  • As Hirav Shah, Business Strategist,
              up or a legacy brand — can inno-  clients and improved brand trust.   You can buy technology, but you   concludes,
              vate without breaking its budget.                                 can’t buy creativity.             • “You  don’t  need  to  reinvent  the
              All it takes are three powerful yet   2. Innovate in Perception —   • The most innovative companies   wheel — just roll it differently.”
              practical shifts: in process, percep-  Change How People See You    aren’t  the  ones  with  the  biggest   • The simplest innovations often
              tion, and people.                   Innovation isn’t only about what   budgets — they’re the ones where   create the biggest impact.
                Let’s explore these three easiest   you  do;  it’s  also  about  how  people   people are encouraged to think,   Start with one process, one story,
            ways to innovate your business today.  perceive what you do.          question, and create.           or one person — and see how silent-
                                              • Your product might be the same,   • Chanakya  said,  “An  idea  devel-  ly, your business starts to transform.
             1. Innovate in Process — Simplify   but how it’s positioned, packaged,   oped and put into action is more
                   What’s Complicated           or  presented can change  every-  important than an idea that exists   Quick Exercise: The 3-Minute
                Chanakya  once  said,  “The  task   thing.                        only as an idea.”                       Innovation Check
            which is started with simplicity often   • Think about it — Apple didn’t in-  • That’s  exactly  where  innovation   1. Simplify: Find one task to cut, au-
            ends with success.”                 vent the smartphone,  but it rein-  begins  —  when  your  team  feels   tomate, or speed up this week.
            • That holds true even in modern    vented how the world perceived it.  trusted to test ideas, not punished   2. Reimagine: Change how one prod-
              business.                       • In the same way, any business can   for trying.                     uct or service is seen — not what
            • Look around your operations — is   shift its story from ordinary to un-  Example:  A salon chain introduced   it is.
              your system efficient or just busy?  forgettable.                 “5-minute innovation meetings” ev-  3. Empower: Ask your team for one
            • Innovation begins when you re-      Hirav Shah, Business Strategist,   ery Friday.                    new idea — and act on it.
              move friction. Simplify forms,   explains,                            Within three months, they re-  “Innovation begins the moment you
              shorten meetings, automate tasks,   “Perception is the silent driver   ceived  21  actionable  ideas  —  from   question what everyone else accepts.”
              and  reduce  steps  that  don’t  add   of innovation — it decides whether   faster customer check-ins to creative
              value.                          people see you as one of many, or   product upselling — all generated by   Hirav Shah is the Global Business
            • Every unnecessary approval, every   one of a kind.”               their front-line staff.            Strategist, Game Changer, and Author
              repeated task, every extra layer   Example: A bakery in Ahmedabad re-  • When  people feel like  contribu-  of 19+ books—trusted worldwide for
              slows growth.                   branded its menu as “Zero Guilt Desserts.”  tors,  not  just  employees,  innova-  validating big decisions of entrepreneurs,
            • By  simplifying  your  internal  pro-  The same cakes, but a new posi-  tion becomes effortless.         sportsmen, and entertainers.
              cesses, you make space for innova-  tioning — emotionally powerful, psy-  • Conclusion:  Innovation  Is  About   Email : Business@hiravshah.com

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