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    Business Strategy with Hirav Shah                                      MARCH 13, 2026      |  The Indian Eye 38

                  How Many Strengths Do You Really Have in

                 Business — and Are You Using Them Right?

              When your strengths align with your business model, success stops being accidental — it becomes intentional.

                           That’s how great companies are built: not on what they can do, but on what they do best

                                                                                                                  • Strength with timing leads to success.

                                                                                                                  EXERCISE: DISCOVER YOUR BUSI-
                                                                                                                          NESS STRENGTHS
                                                                                                                      Set aside 15 minutes and  com-
                                                                                                                  plete this quick reflection:
                                                                                                                  1. List 10 things you’ve achieved in the
                                                                                                                    last two years.
                                                                                                                  2. Identify what strength helped you
                                                                                                                    achieve each.
                                                                                                                  3. Circle the top 3 strengths that ap-
                       HIRAV SHAH
                                                                                                                    pear repeatedly.
                                                                                                                  4. Ask your team or close peers what
                  very business, whether it’s a                                                                     they believe are your top 3 strengths.
                  startup or a legacy brand, ulti-                                                                5. Compare both lists — your self-
            Emately depends on one invis-                                                                           view and team-view. The overlap
            ible  force  —  strength.  Not  financial   Even the strongest skill can fail if used at the wrong time. Timing is the invisible force behind   shows your real strength zone.
            power, not fancy offices, but the inner                                                                   Keep that list visible on your desk
            strength of clarity, conviction, and                    every success story (File photo)              or phone — it’s your personal power
            capability. The stronger this core be-                                                                map.
            comes, the easier it is to grow, adapt,   verts into performance, and your po-  your business model, success stops
            and transform.                    tential converts into profit. As Hirav   being accidental — it becomes inten-  TIPS TO USE YOUR STRENGTHS
                “Business is not about luck or lo-  Shah says, “Success is not about doing   tional. That’s how great companies   EFFECTIVELY
            cation — it’s about how well you know   everything; it’s about doing the right   are built: not on what they can do, but   • Prioritize by impact. Focus on
            your own strengths and how smartly   thing with full strength.”     on what they do best.               strengths that drive revenue or rep-
            you use them.”                                                                                          utation first.
                                                  5 WAYS TO IDENTIFY YOUR         HOW SHOULD YOU USE YOUR         • Delegate weakness. Don’t waste
              WHY IS BUSINESS ALL ABOUT           STRENGTHS IN BUSINESS?          STRENGTHS THE RIGHT WAY?          time fixing what drains you.
                      STRENGTH?                   Finding your real strengths re-   Recognition means little without   • Invest  in  mastery.  Refine  your
                Because   strength   simplifies   quires reflection, not guesswork. Here   application.  Once  you’ve  identified   strengths through courses, mentor-
            everything. When you know what    are  five  powerful  questions  to  help   your strengths, place them where they   ship, and daily practice.
            you’re naturally built for, transfor-  you discover them:           create maximum impact.            • Align timing. Use each strength
            mation feels effortless. But most en-  1. What  comes  naturally  to  me  but   If  your strength is  communica-  when conditions favor it.
            trepreneurs get trapped in trying to   feels tough for others?      tion — lead presentations.        • Review monthly. Ask, “Did I use
            fix  weaknesses  instead  of  expanding   2. What kind of work energizes me in-  If your strength is creativity —   my strengths this month — or did I
            strengths. A creator tries to manage, a   stead of tiring me?       shape the brand.                    get distracted?”
            visionary tries to sell, a leader tries to   3. Which results keep repeating even   If your strength is people man-  “Strengths lose power when  ig-
            execute — and in that process, their   when I don’t overthink?      agement — focus on team culture.  nored; they multiply when applied
            originality fades.                4. What do people constantly trust me   Every business has power pockets   with awareness.”
                Your business isn’t meant to    or praise me for?               — areas where you naturally perform
            drain you; it’s meant to multiply your   5. In what situations do I  feel most   at your peak.                FINAL THOUGHT
            strengths. Once you start building   alive, confident, and focused?     “Every business has power pock-   Your business doesn’t need new
            around what you’re good at, every chal-  The answers reveal your natural   ets. Your job is to find them and fuel   ideas every day; it needs alignment
            lenge starts looking like an opportunity.  business advantage. Build your strat-  them.”              with your existing strengths. It’s not
                                              egy, team, and structure around these                               about how many strengths you have,
             WHY SHOULD YOU KNOW YOUR         — not around trends or imitation.  WHEN IS THE RIGHT TIME TO USE    but how many you actually use — and
                STRENGTHS IN BUSINESS?                                                 YOUR STRENGTHS?            when you use them. Because when
                Knowing your strengths gives you   WHAT WILL KNOWING YOUR           Even the strongest skill can fail if   your strengths meet your strategy at
            the greatest gift — clarity. And clarity   STRENGTHS GIVE YOU?      used at the wrong time. Timing is the   the right time, success isn’t luck any-
            saves energy. It helps you decide what   When you start working from   invisible force behind every success   more — it’s logic.
            to focus on, what to delegate, and   your strength zone, you’ll notice three   story. You may have the strength to
            what to ignore. Entrepreneurs who   silent transformations — clarity, con-  expand, but if the market isn’t ready,   Hirav Shah is the Global Business
            understand their strengths make deci-  fidence, and consistency. You’ll make   it turns into loss. You may have the   Strategist, Game Changer, and Author
            sions faster, lead with confidence, and   fewer mistakes, handle setbacks calm-  strength to lead, but if your team isn’t   of 19+ books—trusted worldwide for
            use their energy wisely.          ly, and attract opportunities aligned   aligned, it creates chaos.  validating big decisions of entrepreneurs,
                When you operate from your    with your true abilities.         • Strength without timing leads to     sportsmen, and entertainers.
            strength  zone,  your  confidence  con-  When your  strengths align with   struggle.                    Email : Business@hiravshah.com

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