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Page 18 - The Indian EYE 031326
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    NORTH AMERICAN Newsline                                                MARCH 13, 2026      |  The Indian Eye 18

                   “Brilliant Idea” film releases music

                     and launches trailer on Crescendo

            NEERAJ DHAR

            Edison, NJ
                  rescendo Music, a Mum-
                  bai-based music label, has
            Cofficially  released  the  music
            of  Bollywood  comedy  feature  film
            ‘Brilliant Idea’ at a grand event held
            on February 26, 2026, at Royal Al-
            bert’s Palace, in New Jersey, USA.
            The music label was unveiled by Mr.
            Albert Jasani, accompanied by Dr.
            Dinesh Patel and Nisha Jasani, in the
            presence of the film’s cast, crew, and
            prominent members of the South
            Asian community, like Pradip (Pe-
            ter) Kothari, social media influencers
            Danvi Pandey and Sagar Mehta, who
            pledged their support in promoting
            the film.
                Along with the music release,
            three  song  promos  from  the  film
            were launched simultaneously on the
            official YouTube channel of Crescen-
            do Music & Films.                     Earlier in the day, Kumar Sanu   by playback singers Sunny Gill and   platform.
                The event marked a major mile-  gave an exclusive interview to RJ  Rabinder Parasher. Kumar Sanu      Produced by New Jersey Bol-
            stone for the film, which is directed   Sanjiv Pandya on America’s leading   conveyed his warm wishes to the en-  lywood Star Production LLC and
            by Bollywood film director Rabinder  24x7 South Asian radio station, Ra- tire ‘Brilliant Idea’ team and every-  Parasher Brothers Entertainment
            Parasher, who earlier worked as an   dio Zindagi. In  a  surprise  moment  one present at the event. Mr. Suresh   LLC, Brilliant Idea is a bilingual
            assistant  director  to  legendary  film-  during the evening event, Sanjiv  Thomas, owner of Crescendo Music,   Hindi-English film featuring over 55
            maker Mahesh Bhatt.               Pandya played excerpts from the   also sent his best wishes on the oc-  New  Jersey–based  actors  and  tech-
                The film stars Ricky and J.S. King   interview live for the audience, cre-  casion.               nicians. With pre-production, pro-
            in lead roles, with music composed by   ating an electrifying and celebratory   Radio Zindagi’s core team—  duction, and post-production span-
            Chander Mohan. The title track has   atmosphere.                    Sunil Hali, Kulraaj Anand, and San-  ning from January 2024 to February
            been rendered by legendary Bolly-     Anchored by Pamposh, the      jiv  Pandya—also  announced  their   2026, the film is slated for a global
            wood playback singer Kumar Sanu,  event featured on-screen song pro-  commitment  to  promote  the  film’s   theatrical release in 2026, beginning
            with lyrics penned by Rajesh Prasher.  mos followed by live performances   music extensively on their radio   with a premiere in New Jersey.

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